5 strategies for a persuasive business presentation
TRANSCRIPT
KEY STRATEGIES FOR A PERSUASIVE BUSINESS
PRESENTATION
Dr Daniela Munca-Aftenev
• Coco Chanel, French fashion designer and businesswoman
• Mark Elliot Zuckerberg, American computer programmer and Internet entrepreneur
• Jeff Bezos, founder of Amazon
• J. K. Rowling, British novelist and screenwriter
• Ruslan Cojocaru, founder of „Tucano Coffee”
• Dmitri Voloshin, producer, director and founder of the company "Simpals„
• Walter Disney, American entrepreneur, animator, voice actor and film producer
• Thomas Edison, American inventor and businessman
”SIMPALS”
PRACTICAL EXERCISE
• Draw your favorite product• Present it in 1-2 sentences
• Convince us that this is the best product in the world
GUESS THE STRATEGY
GUESS THE STRATEGY # 1
STRATEGY # 1
STRATEGY # 1
STRATEGY # 1
STRATEGY # 1
STRATEGY # 1 “Twitter-friendly headline”
• a one-sentence summary of a product
• captures the main message you want to deliver
• less than 140 characters
GUESS THE STRATEGY # 2
GUESS THE STRATEGY # 2
Where would you see these words?
Where does this phrase come from?
STRATEGY # 2”Stick to the rule of three”
number “3” is one of the most powerful numbers in communication
STRATEGY # 2”Stick to the rule of three”
Jobs divided his iPhone presentation into three sections:
1.He spoke about the iPod functions of the new iPhone
2.the phone itself
3.connecting to the Internet.
• “Today we are introducing three revolutionary products.
• The first, a widescreen iPod with touch controls.
• The second, is a revolutionary mobile phone.
• And the third is a breakthrough Internet communications device.”
“Are you getting it? These are not three separate devices, they are one device and
we are calling it iPhone!”
GUESS THE STRATEGY # 3
GUESS THE STRATEGY # 3
GUESS THE STRATEGY # 3
• Tell a story
What do these products have in common?
GUESS THE STRATEGY # 4
GUESS THE STRATEGY # 4
SIMPLIFY THE NUMBERS
GUESS THE STRATEGY # 5
GUESS THE STRATEGY # 5
GUESS THE STRATEGY # 5
GUESS THE STRATEGY # 5
