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KEY STRATEGIES FOR A PERSUASIVE BUSINESS
PRESENTATION
Dr Daniela Munca-Aftenev
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• Coco Chanel, French fashion designer and businesswoman
• Mark Elliot Zuckerberg, American computer programmer and Internet entrepreneur
• Jeff Bezos, founder of Amazon
• J. K. Rowling, British novelist and screenwriter
• Ruslan Cojocaru, founder of „Tucano Coffee”
• Dmitri Voloshin, producer, director and founder of the company "Simpals„
• Walter Disney, American entrepreneur, animator, voice actor and film producer
• Thomas Edison, American inventor and businessman
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”SIMPALS”
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PRACTICAL EXERCISE
• Draw your favorite product• Present it in 1-2 sentences
• Convince us that this is the best product in the world
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GUESS THE STRATEGY
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GUESS THE STRATEGY # 1
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STRATEGY # 1
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STRATEGY # 1
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STRATEGY # 1
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STRATEGY # 1
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STRATEGY # 1 “Twitter-friendly headline”
• a one-sentence summary of a product
• captures the main message you want to deliver
• less than 140 characters
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GUESS THE STRATEGY # 2
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GUESS THE STRATEGY # 2
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Where would you see these words?
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Where does this phrase come from?
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STRATEGY # 2”Stick to the rule of three”
number “3” is one of the most powerful numbers in communication
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STRATEGY # 2”Stick to the rule of three”
Jobs divided his iPhone presentation into three sections:
1.He spoke about the iPod functions of the new iPhone
2.the phone itself
3.connecting to the Internet.
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• “Today we are introducing three revolutionary products.
• The first, a widescreen iPod with touch controls.
• The second, is a revolutionary mobile phone.
• And the third is a breakthrough Internet communications device.”
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“Are you getting it? These are not three separate devices, they are one device and
we are calling it iPhone!”
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GUESS THE STRATEGY # 3
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GUESS THE STRATEGY # 3
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GUESS THE STRATEGY # 3
• Tell a story
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What do these products have in common?
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GUESS THE STRATEGY # 4
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GUESS THE STRATEGY # 4
SIMPLIFY THE NUMBERS
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GUESS THE STRATEGY # 5
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GUESS THE STRATEGY # 5
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GUESS THE STRATEGY # 5
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GUESS THE STRATEGY # 5
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