5 tips and tricks for an effective ecommerce site
TRANSCRIPT
T R A N S F O R M I N G Y O U R I D E A S I N T O R E A L I T Y
Keyideas Infotech (P) Limited
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web: www.keyideasinfotech.com | www.keyideasglobal.com
5 Tips & Tricks for
Developing an Effective
e-Commerce Site
Topics We Are Covering
Intro to eCommerce
5 Tips and Tricks for Developing an Effective eCommerce Site
Make it Clear Why People Should Purchase from you.
Provide Many Ways to Find Products
Keep it Convenient
Consider Including Some Advanced Features
Avoid Surprises
Privacy and Security
Additional Charges
Returns
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Intro to eCommerce
E-commerce holds the promise of making customers’ lives easier and more enjoyable.
Customers can order anywhere, anytime,
with only a few button clicks. People enjoy the pleasure of the
discovery, the simplicity of the process, and the
convenience of the delivery. But on many
e-commerce sites, customers do not
always understand what’s being offered
and whether it will be of any personal
benefit.
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Make it Clear Why People should
Purchase from You
Amazon.com offers all of the basic features that an e-commerce site needs, and many of
the advanced features as well.
It’s important to make clear from the outset
what value you’re providing to
customers. Why should they purchase anything from your
site? Do you offer low prices? Fast
shipments? Unbiased, high-quality product
reviews? A wide selection of products?
A specialized set of products that are hard to find? Ease of use?
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Provide Many Ways to Find Products
Web sites must provide multiple ways to navigate because customers look for products
in many different ways.
Some customers know exactly what they’re looking for and want to type the name of the product into a
search bar and jump straight to that product’s page.
Predictive input can help streamline the product selection
process further. Other customers have only a vague notion of what
they’re looking for and want to explore
lots of content to get a better sense of what’s
available.
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Keep It Convenient
Customers love to be able to search vast stores of information, see many clean product detail pages that provide thorough descriptions, and
compare products.
Customers can make more educated
decisions about the products and services they need. On the flip
side, if the info you provide is not easy to find, your customers
will become frustrated and perhaps even leave. A site that
facilitates collecting multiple items in a shopping cart can
greatly simplify the
shopping process.
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Consider Including Some Advanced
Features
Many people purchase products as gifts for other people.
After you’ve solved the basic mechanics of
shopping and purchasing, you might want to look at some
more advanced issues. Gift Giving involves numerous details, such as wrapping,
receipts, personalized notes, returns, and
buying multiple gifts and sending them to
multiple destinations.
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Customers expects Order Tracking as a basic feature of eCommerce Website.
Some people may also be interested
in seeing their order tracking and
history to check the status of their purchases or see
what they’ve bought in the past.
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Avoid Surprises
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Customers want to know what to expect when they
start shopping because it will take at least a few
minutes to complete the transaction, and they don’t
want to have a surprise toward the end. Full
disclosure about site polices up front is important
to shoppers. They generally have 3 areas of concern:
•Privacy and Security
•Additional Charges
•Returns
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
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Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
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