5 Tips for Better Transit Advertising in 2016

Transit Advertising, Inc.

1. Measure Results with CTAs

Don’t be afraid to use a call to action with out of home advertising. Measure how well your audience responds to your ad with a specific CTA: use this discount code, limited time offer, etc.

2. Target & Target Again

Out of home advertising takes your brand message into specific areas in order to reach key demos. Make sure your messaging is written to speak to the demographics being targeted. Know your audience.

3. Fit Copy with Medium

Out of home advertising increases retention of brand messages. If something moves, we remember it. Make sure you take advantage of OOH’s ad sizes with creative design & messaging.

4. Integrate Social with OOH

Out of home keeps your brand message in the fore front of consumers’ minds. Capitalize on this by sending consumers to social for more engagement: follow our blog for more, like our Facebook page to win, etc.

5. Work Smarter, Not Harder

Simple yet clever messaging will entertain and captivate audiences. There needs to be a balance between: ad size, medium, readability, copy length & design.

TransitAdvertisingInc.com