better world advertising
TRANSCRIPT
BETTERWORLDADVERTISINGGeneralServicesAdministration
FederalSupplyServiceAuthorizedFederalSupplySchedule
Catalog/PriceList
zhttp://www.socialmarketing.com
Onlineaccesstocontractorderinginformation,termsandconditions,up-to-datepricingandtheoptiontocreatean
electronicdeliveryorderareavailablethroughtheGSAAdvantage!menu-drivendatabasesystem.TheinternetaddressforGSAAdvantage!iswww.gsaadvantage.gov.
SCHEDULETITLE: MultipleAwardSchedule(MAS)
FEDERALSUPPLYGROUP: ProfessionalServices
CONTRACTNUMBER: GS07F021CACONTRACTPERIOD: October24,2019–October23,2024FormoreinformationonorderingfromFederalSupplySchedulesclickontheGSAScheduleslinkathttp://www.gsa.gov.CONTRACTOR: BetterWorldAdvertising(BWA) 655CommercialStreet SanFrancisco,CA94111 415-979-9775 http://www.socialmarketing.comCONTRACT LesPappasADMINISTRATOR: President/CreativeDirector (415)979-9775 [email protected] http://www.socialmarketing.com BUSINESSSIZE: Small
PriceListcurrentasofModification#PS-0024effectiveFebruary25,2021
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CUSTOMER INFORMATION 1a.TABLEOFAWARDEDCATEGORIES
541430: Commercial Art/Graphic Design
541511: Web Based Marketing Services
541613: Integrated Marketing Services
541810: Advertising Services
541810 ODC: Other Direct Costs (ODCs)
OLM: Order-Level Materials
1b.LOWEST-PRICEDMODELNUMBERANDPRICEFOREACHCATEGORY N/A
1c.HOURLYRATES (SeeApprovedPriceList)
2.MAXIMUMORDER* $1,000,000
*Orderingactivitiesmayrequestapricereductionatanytimebeforeplacinganorder,establishingaBPA,orinconjunctionwiththeannualBPAreview.However,theorderingactivityshallseekapricereductionwhentheorderorBPAexceedsthesimplifiedacquisitionthreshold.SchedulecontractorsarenotrequiredtopassontoallscheduleusersapricereductionextendedonlytoanindividualorderingactivityforaspecificorderorBPA.
3.MINIMUMORDER $100
4.GEOGRAPHICCOVERAGE Domestic(50states,Washington,D.C.andPuertoRico).
5.POINTSOFPRODUCTION N/A
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6.DISCOUNTFROMLISTPRICES GSANetPricesshownontheattachedGSAPriceList.NegotiateddiscounthasbeenappliedandtheIFFhasbeenadded.
7.QUANTITYDISCOUNTS Noneoffered.
8.PROMPTPAYMENTTERMS Net30.InformationforOrderingOffices:Promptpaymenttermscannotbenegotiatedoutofthecontractualagreementinexchangeforotherconcessions.
9.FOREIGNITEMS None.
10a.TIMEOFDELIVERY TobedeterminedattimeofTaskOrder.
10b.EXPEDITEDDELIVERY ContactBWA..
10c.OVERNIGHTAND2 ContactBWA..DAYDELIVERY
10d.URGENTREQUIREMENTS ContactBWAforaccelerateddelivery.
11.FOBPOINT Destination.
12a.ORDERINGADDRESS Sameascontractoraddress.Customershouldcontactcontractorforadditionaladdresses.
12b.ORDERINGPROCEDURES: Forsuppliesandservices,theorderingproceduresandinformationonBlanketPurchaseAgreements(BPAs)canbefoundinFAR8.405-3.
13.PAYMENTADDRESS Sameascontractor.14.WARRANTYPROVISION StandardCommercialWarranty.
CustomershouldcontactBWAforacopyofthewarranty.
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15.EXPORTPACKINGCHARGES,IFAPPLICABLE. NotApplicable.16.TERMSANDCONDITIONSOFRENTAL,MAINTENANCE,ANDREPAIR(IFAPPLICABLE). NotApplicable.17.TERMSANDCONDITIONSOFINSTALLATION(IFAPPLICABLE). NotApplicable.18a.TERMSANDCONDITIONSOFREPAIRPARTSINDICATINGDATEOFPARTSPRICELISTSANDANYDISCOUNTSFROMLISTPRICES(IFAPPLICABLE). NotApplicable.18b.TERMSANDCONDITIONSFORANYOTHERSERVICES(IFAPPLICABLE). NotApplicable.19.LISTOFSERVICEANDDISTRIBUTIONPOINTS(IFAPPLICABLE). NotApplicable.20.LISTOFPARTICIPATINGDEALERS(IFAPPLICABLE). NotApplicable.21.PREVENTIVEMAINTENANCE(IFAPPLICABLE). NotApplicable.22a.SPECIALATTRIBUTESSUCHASENVIRONMENTALATTRIBUTES(E.G.,RECYCLEDCONTENT,ENERGYEFFICIENCY,AND/ORREDUCEDPOLLUTANTS). NotApplicable.22b.SECTION508COMPLIANCEFOREIT: Asapplicable23.DUNSNUMBER: 96-7795451 24.NOTIFICATIONREGARDINGREGISTRATION ActiveINSYSTEMFORAWARDMANAGEMENT(SAM)DATABASE
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About Better World Advertising BetterWorldAdvertising(BWA)wasestablishedin1996toprovidehigh-quality,costeffectiveadvertisingservicestogovernmentagencies,non-profitorganizationsandeducationalinstitutionsthatarecommittedtoadvancinginitiativesintheareasofpublichealth,environmentalconservationandsocialjustice.BWAhasgrownasanestablishednationalleaderinbehaviorchangecommunications.
Wedonothaveanycommercialclients.Wearepeoplewhovalueintegrityovermoneyandrelationshipsoverprofits.Wecareaboutideasandthepowertohelppeoplethroughcommunication.BWAemploysboldmessaging,vibrantimageryandinnovativeapplicationsofnew,socialandtraditionalmediatoreachdiversepopulations.Ourgoalistochangeperceptionsabouthealthandsocialissuestopromotebehaviorchange.
BWAisafull-serviceadvertisingagencywithanextensivetrackrecordofcreatingresults-orientedsocialmarketingandpublicrelationscampaignsonavarietyofpublichealthandsocialwelfareissues.SomeareasofexpertiseincludeBIPOChealth,drugandalcoholmisuse,tobaccoprevention/cessation,vaccinations,HIV/STIs,obesity,mentalhealth,testingforinfectiousdiseases,fostercareandadoption,stigmaanddiscrimination,youth/childwelfare,socialjusticeandenvironmentalsustainability.
Why BWA? Weknowouraudiences.Havingdesignedandimplementedsuccessfulhealtheducationcampaignsfordiversecommunitiesacrossthecountry,weknowwhatittakestocommunicateeffectivelywithavarietyoftargetaudiences.Wepayattentiontothenuancesandunderstandwhatworksatthelocal,stateandnationallevel.
Wehaveareputationforbold,hard-hittingcampaignsthatcuttotheheartoftheissue,usingstrongmessagesandpowerfulvisualstogetattentionandresults.Simply:webringauniquemixofcreativeandpublichealthpowertocampaigndesign,materialsdevelopment,publicrelations/marketing,audio/videoproductionandinteractivedesign.Whilepaidmediaisanimportantelementofourcampaigns,everycomponentofourmediaplanwillworksynergisticallytodriveearnedmedia.Theadditionalmediacomingfromjournalists,activistsandothercontentcreatorsgiveaddedvalueandROIbeyondthepaidmediaandhelpbringthemessagehometoouraudiences.
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Engaging Hard-to-Reach Audiences Wemaintainrelationshipswithvariedaudiencesandthemanydifferentvoicesandexperiencesthatmakeupthecommunitiesrepresentedinanycampaignwedesign.Ourworkhasconnectedwithabroadrangeofaudiences:lowincome/under-resourcedcommunities:indigenousandnativecommunities,youth,communitiesofcolor,peoplewithdisabilitiesand/ormentalillness,immigrants,fosteryouthandLGBTQindividuals.
BWA’sworkhasmadeapositivehealthimpactonmulti-culturalcommunitiesinbothurbanandruralsettingswithanestablishedtrackrecordinreachingat-riskandunderservedcommunitiesacrossthecountry.OneofBWA’scorecompetenciesisreachingpeopleofalowersocioeconomiclevelandnon-NativeEnglishspeakerswithculturalsensitivity.
AtBWA,diversitywithinthecompanyisoneofourbiggestassets.OurstaffincludesmenandwomenwhoareBlack,White,AsianandLatino,acrossawideagespectrum.BWA’sdiversityextendsbeyondrace,age,gender,sexualorientationandclassbackgroundtoincludeexperiences,perspectivesandintereststhathelpusunderstand,empathizeandrelatetoourclientsandtheirtargetpopulations.
Asanagency,ourculturehasmuchincommonwiththegovernmentagenciesandmission-drivennonprofitsweserve.Ourgoalistoimproveoverallsocietalhealthandwellbeingthroughthedesignandimplementationofstrategicinterventionsthatchangeattitudes,normsandbehaviors.Indeed,itisnotjustourname,itisourmission—wecometoworkeverydaytomakeabetterworld.
Samplesofourworkcanbeviewedatwww.socialmarketing.com.
Capabilities BetterWorldAdvertisingisafull-serviceadvertisingagencywhichprovidesexpertiseinthefollowingareas:Content Development, Education, and Training
• Technical,creative,andscriptwriting• Onlinelearningandwebinars• Mediatraining• Toolkitdevelopment• Subjectmatterexpertinterviews
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Communications/Media Planning
• Communications,marketing,mediaandoutreachplans• Datavisualizationandstrategy• Socialmediastrategy
Creative Services
• Conceptvisualization• Messagedevelopment• Branddevelopment• Artdesignandgraphics• Videoproductionandpost-production• Animationandmotiongraphics• 2Dand3DGraphics• Gamification• Interactivetoolsandexperiences• Websitedevelopment
Marketing, Promotion, and Outreach
• Targetedpromotionsandmessagedissemination• Socialmediaimplementation• Onlineadplacementandtracking• Technicalassistanceandwebinars• Partnershipdevelopment• Stakeholderengagement• Communitybuildingandmotivation
Product and Materials Development
• Websitesandmicrosites• Infographicsandinteractiveinfographics• Mobileapplications• Onlineads• Printmaterials• Videos• Audiomaterials
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• PublicServiceAdvertising(PSAs)
Research and Evaluation
• Formativeresearch• LiteratureReviews• LandscapeAnalysis• Audiencesegmentation• Processandoutcomeevaluations• Webtrendsandmetricsreports• Mediaplacementtrackingandreports
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PRICELISTOctober 24, 2019 – October 23, 2024
LaborCategories HourlyRate
President $ 217.23
Senior Vice President $ 172.80
Vice President $ 148.11
Creative Director $ 172.80
Art Director $ 128.36
Senior Graphic Designer $ 113.55
Graphic Designer $ 93.80
Production Designer $ 74.06
Copywriter $ 98.74
Senior Interactive Designer $ 123.43
Interactive Designer $ 108.61
Media Director $ 128.36
Media Buyer/Planner $ 88.87
Senior Project Manager $ 148.11
Project Manager $ 108.61
Project Coordinator $ 69.12
Senior Public Relations Planner $ 143.17
Public Relations Campaign Manager $ 88.87
Public Relations Coordinator $ 69.12
Research Director $ 143.17
Focus Group Planner/Facilitator $ 123.43
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OtherDirectCosts
Service Cost
NewswireDistribution $1,994.96
VideoConcept/Production(onedayshooting) $60,453.40
VideoEditing(hourly) $201.51
FocusGroup(recruiting,screening,facilitating,facilityrental,incentives,refreshmentsandfocusgroupreport) $15,415.62
Photoshoot(onedaywithcastingcall,logistics,makeup,wardrobe,equipment,
modelstipendsandphotographer) $21,586.90
Materials-VinylBanner5.5''x8'withgrommets $282.12
Materials-Mountedposter3'x4'withgrommets $141.06
Materials-VinylBanner72'x30"withgrommets $151.13
Materials-Printing8-panelbrochure,finishedsize4"x5"(perpiece) $0.22
Materials-Posters11"x17"(perpiece) $0.86
Materials-PrintingCashJackets3.75"x8.25"(perpiece) $0.46
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LaborCategoriesMANAGEMENT
PresidentEducation/Experience:Master’sdegreewith25+yearsexperience
ResponsibilitiesDevelopsandmanagesclientrelationships,evaluatesperformanceandprovidesorganizationaloversight.Meetswithclients,generatesnewbusiness,makespresentationsatconferences,consultswithnonprofits/healthdepartmentsandcoordinatesprojectswithcreativeteam.Overseesfinancialmanagement,developsandimplementsbusinessplanandworkswithinternalteamstoachieveclient’sgoals.
SeniorVicePresidentEducation/Experience:Master’sdegreewith20+yearsexperience.
ResponsibilitiesLeadsstrategicpartnershipandbusinessdevelopmentforthecompany.WorkswiththePresidentonmaintainingtheoverallvisionforthecompany.Leadsstaffmeetings.Supportsthesynergyofthecreativeandaccountteamsinordertomaintainaunifiedcreativevision.Maintainsawarenessofexternalandinternalcompetitivelandscape.Possessesahighlevelofexpertiseinmarketing,publicrelations,advertising,andspecificissueareascoveredbythecompany’scampaigns.
VicePresidentEducation/Experience:Bachelor’sdegreewith10+yearsexperience.
ResponsibilitiesProvidesseniorprojectmanagementforthedevelopmentandimplementationofsocialmarketingcampaigns,including:formativeresearch/messagetesting,campaignstrategy,creativedevelopment,copywriting,mediastrategy,mediabuying,publicrelationsandmedia
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monitoringandoutcomeandprocessevaluation.Supportsproposalandgrantwritingprocesses.Servesasaseniorpointofcontactforclients.Contributestonewbusinessefforts,includingdevelopingstrategicpartnerships.
CREATIVESERVICES
CreativeDirectorEducation/Experience:Master’sdegreewith25+yearsexperience.
ResponsibilitiesLeadsthecreativedevelopmentprocessinallcampaigns,brandcreation,andrelatedmarketingandadvertisingventures.Interpretstheclient’scommunicationsstrategyanddevelopsproposedcreativeapproachesthatalignwiththatstrategy.Supervisesphotoandvideoshoots.Initiatesandprovidescreativeguidanceforallstaffinvolvedinthecreativeprocess.Approvesallcreativeworkbeforeitispresentedtoclient.
ArtDirectorEducation/Experience:Bachelor’sdegreewith10+yearsexperience.
ResponsibilitiesManagescreativeteam,andworksdirectlywiththeCreativeDirectortodeveloptheoveralllookforcampaignsandbranding.Workswithdesignteamtodevelopvisualandcopycreative.Supervisesandartdirectsseniordesigners,graphicdesigners,writers,illustrators,photographersandanyexternalcontractors.Overseestheartisticdesignandcreativeproductionofallonlineandprintmaterials.
SeniorGraphicDesignerEducation/Experience:Bachelor’sdegreewith7+yearsexperience.
ResponsibilitiesDevelopsdesignprojectsfromconceptiontocompletion.Possessesspecializedskillsinweb,multimedia,andvideo.Experiencedinpublicationlayout,imagemanipulation,andpre-presspreparation.ProvidessupporttoArtDirectorandcreativeteam.Workswithaccountmanagementteamoncreativeneedsforspecificprojects.
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GraphicDesignerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesPerformsallaspectsofdesignandproduction.Createsdesignsforprintedmaterials,websites,electronicdocuments,andallmediachannels.Hastheabilitytoproducelayouts,createillustrations,manipulatephotographs,andperformallothernecessarytasksinexecutingfinaldesigns.Preparesdesignfilesforprintandwebproduction.ProvidessupporttoSeniorGraphicDesigneronspecificprojects.
ProductionDesignerEducation/Experience:Bachelor’sdegreewith2+yearsexperience.
ResponsibilitiesPerformsallaspectsofcomputer-basedproduction.Producesfinalartworkforallprintedoroutdoormaterials.Hastheabilitytoproducelayouts,createillustrations,manipulatephotographs,andperformallothernecessarytasksinexecutingfinaldesigns.Preparesdesignfilesforprintandwebproduction.ProvidessupporttoGraphicDesignersonspecificprojects.
CopywriterEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesDevelopsadvertisingcopyandothercreativetextfordigital,traditional,andintegratedprograms.Collaborateswithinternalteamsandclientstounderstandclientobjectives,message,audience,andresources.WorksdirectlywithArtDirectorandCreativeDirectortodevelopcampaignmessaging.
DIGITALSERVICES
SeniorInteractiveDesignerEducation/Experience:Bachelor’sdegreewith7+yearsexperience.
ResponsibilitiesExpertinhtml,.php,.netprogramming,CMSconversion,aswellasup-to-dateoncurrenttrendsandtechnologyintheprogrammingworld.Leadsdigitalteam,completestasksinisolationaswellasingroupsettings.Isabletocommunicatetechnicalissuestoaudiencesunfamiliarwithtechnicalvocabulary.WorksdirectlywithArtDirectorandCreativeDirectorondigitalneedsforeachcampaign.
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InteractiveDesignerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesProficientinhtml,flashand.phpprogramming,aswellasintroubleshootingissuesconcerningcross-browsercompatibilityandcoding.Juniormemberofthedigitalteam,capableofimplementingsolutionstovariousissuesandmaintainingmosttechplatforms.WorkswithSeniorInteractiveDesigneronspecificcampaigntasks.
MEDIASERVICES
MediaDirectorEducation/Experience:Bachelor’sdegreewith10+yearsexperience.
ResponsibilitiesOverseesmanagementofallmediastrategy/planning.Accountablefortherelationshipwiththeclientandaccountmanagementteam,includingoverallsatisfactionandmanagementofexpectationswhileensuringthattheworkisonstrategy,ontime,andwithinbudget.Overseesmulti-facetedmedia/communicationsprogramarea.MeetsregularlywithCreativeDirectortodiscussperformance,proposeinitiatives,andestablishpriorities.
MediaPlanner/BuyerEducation/Experience:Bachelor’sdegreewith5+yearsexperience.
ResponsibilitiesManagestheday-to-dayprocessofallmediaplanningeffortsforassignedclients.Evaluatesandanalyzespublicresponsesandadjustscommunicationtacticsaccordingly.Meetswithclientregularlytodiscussperformance,proposeinitiatives,andestablishpriorities.MeetswithMediaDirectortoensurecompanymediastrategiesareimplementedsuccessfully
ACCOUNTSERVICES
SeniorProjectManagerEducation/Experience:Bachelor’sand/orMaster’sdegreewith8+yearsexperience.
ResponsibilitiesOverseesmultipleclientaccounts,servingasoverallrelationshipmanager.Supervisesallaspects
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ofclientengagements,including:media,creative,strategy,andtechnology,acrossallagencydisciplinesandservices.OverseesmultipleProjectManagersandrelatedcampaigns.
ProjectManagerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesManagesprojectsfrominceptiontocompletion.Servesasapointofcontacttoclientsaboutprojectprogress.Managesspecificclientengagements,campaigns,andprojects.Coordinatesinternaldepartmentstoexecutemulti-facetedcommunicationsprograms,includingcreative,technology,strategy,andsocialmediadepartments.WorksdirectlywithCreativeDirectoroncampaigndesignandstrategy.
ProjectCoordinatorEducation/Experience:Bachelor’sdegreewith1+yearsexperience.
ResponsibilitiesSupportstheaccountmanagementteamonspecificprojectsandtasks.Supportsteaminproducinghighqualitydeliverables.Administrativehelpwithmultiplecampaigns.Supportsbusinessdevelopmentteam.
PUBLICRELATIONSSERVICES
SeniorPRPlannerEducation/Experience:Bachelor’sand/orMaster’sdegreewith8+yearsexperience.
ResponsibilitiesDevelopsPRstrategy,including:researchandanalysis,messagedevelopment,mediadevelopment,government,mediaandcorporaterelations.SupervisesPRstaffandworkscooperativelywithcreativestaffforcampaignimplementation.Conductsfocusgroups,messageworkshopsandotherhigh-levelmeetings.Overseesclientrelations,contractmanagement,managementandadministration.
PRCampaignManagerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesSupervisesallaspectsofpublicrelations:strategyandcampaignimplementation,researchand
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analysis,messagedevelopment,focusgroups,strategicplans,mediadevelopmentandtraining,government,mediaandcorporaterelations,eventcoordination,planningandmanagement.WorksdirectlywithaccountmanagementstafftoimplementPRstrategiesonspecificcampaigns.
PRCoordinatorEducation/Experience:Bachelor’sdegreewith1+yearsexperience.
ResponsibilitiesWorkswithPRandcreativestafftoimplementPRcampaigncomponents:strategy,researchandanalysis,messagedevelopment,focusgroups,strategicplans,mediadevelopmentandtraining,government,mediaandcorporaterelations,eventcoordination,planningandmanagement,writing(draftsandeditsmedia/PRplans,pressreleasesandotherpertinentdocuments).
RESEARCH
ResearchDirectorEducation/Experience:Master’sdegreewith5+yearsexperience
ResponsibilitiesGuidesthedesign,methodology,dataanalysis,andreportingforallresearchandevaluationactivities.WorkswithProjectManagersonallcampaigns,ensuringaccountabilityandqualitycontrolsothatservices/deliverablesareperformedaccordingtoapprovedscopeofworkandtimelinesandsoundbudgetandfiscalmanagementofallprogramresourcesismaintained.
FocusGroupPlanner/FacilitatorEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesDevelopsfocusgrouprecruitmentplan,andmoderatorguide.Organizesandconductsfocusgroups,including:venueresearch,developingandmanaginglistsofpotentialfocusgroupparticipants,anddraftingquestionsandancillarymaterialsforon-sitefocusgroupuse.Draftsfocusgroupfindingsandreport.Workswithaccountmanagementteamtounderstandandimplementresearchneededforspecificcampaigns.
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LABOR CATEGORY EQUIVALENCE TABLE
Labor Category Minimum Requirements Equivalency
Art Director BA/BS and 10 years of experience 20 years of experience
Copywriter BA/BS and 3 years of experience 7 years of experience
Graphic Designer I BA/BS and 3 years of experience 7 years of experience
Graphic Designer II BA/BS and 7 years of experience 12 years of experience
PartialClientListAdvocatesforYouth
AIDSFoundationofChicago
AIDSInstitute/HealthResearch,Inc.
AlaskaDepartmentofHealthandHumanServices
AlamedaCountyPublicHealthDepartment
BostonPublicHealthCommission
CaliforniaDepartmentofPublicHealth
CaliforniaDepartmentofHealthCareServices
CaliforniaDepartmentofAlcoholandDrugPrograms
CentersforDiseaseControlandPrevention(CDC)
ChicagoDepartmentofPublicHealth
CityofLongBeachDepartmentofHealth&HumanServices
ClevelandDepartmentofPublicHealth
ColumbiaUniversity
FDACenterforTobaccoProducts
FenwayHealth
FirstFiveAlamedaCounty
GayMen’sHealthCrisis
MarylandDepartmentofHealth&MentalHygiene
MichiganDepartmentofHumanServices
NewYorkCityDepartmentofHealthandMentalHygiene
NewYorkStateDepartmentofHealth
NewYorkStateHealthFoundation
NewYorkStateTobaccoControlProgram
NorthCarolinaDepartmentofHealthandHumanServices
CityofOakland
OhioDepartmentofPublicHealth
OregonDepartmentofHumanServices
PlannedParenthoodofNewYorkCity,Inc.
SaltLakeCityDepartmentofPublicHealth
SanFranciscoAIDSFoundation
SantaClaraCountyPublicHealthDepartment
SargentShriverNationalCenterofPovertyLaw
SonomaCountyDepartmentofHealthServices
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HarvardUniversitySchoolofPublicHealth
HumanRightsCampaign
IllinoisChildSupportServices
LosAngelesCountyDepartmentofHealthServices
LosAngelesLGBTCenter
U.S.DepartmentofHealthandHumanServices,OfficeforCivilRights
U.S.FoodandDrugAdministration(FDA)
UniversityofCalifornia
UniversityofWashington
VirginiaDepartmentofPublicHealth
WorldHealthOrganization(WHO)