5 Tips for Designing EffectiveOutdoor Signage for your Business

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Outdoor advertising has been an extremely cost-effective way to advertise for manyyears. It has the potential to attract customers and give them a glimpse into whatthey might expect from a company.

However, ordinary business signs will not suffice. Outdoor shop signage must beinnovative and engaging in order to maximize sales. These are some tips to help youget started.

We give our customers excellent deals on all their custom wants related to safetysigns, vehicle signs, Event Signage in Adelaide and all around South Australia.

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Tips for DesigningEffective OutdoorSignage

01

Get Inspirations

02Think About the Location

03Keep It Short

04Make It Memorable

05Pick the Right Colors and Fontwww.signssa.com.au

www.signssa.com.au

1. Get Inspirations

You can borrow ideas from other companies.You can take ideas from other companies iftheir outdoor advertising method seems towork. However, you should not copy thewhole thing.

You can keep your brand's voice intact andintroduce a new style to increase outdooradvertising effectiveness. This will give you astraightforward route to advertising thatworks!

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2. Think About the Location

Did you know you can't put your sign upanywhere you like? Check to make sure thesign is permitted by local laws. It is best toplace your sign near streets, clear of treesand other obstacles.

Visibility is the most important aspect of yoursignage. Make sure your sign is the rightheight to face the traffic. You can also testyour sign by walking or driving past yourbusiness and checking it out.

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3. Keep It ShortBecause adults only read four words persecond, less is more. Keep your message asconcise as possible. The key is to think aboutwhat you want, and then communicate it asconcisely as possible. Try to keep yourheadlines between three and five words long.

If necessary, add additional informationbelow. It is possible to make your signdifficult to read from far away if you add toomuch text or unnecessary visuals. If yourmessage is concise, your poster will be easierto read and comprehend at a glance.

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4. Make It Memorable

People will be drawn to humor and clever wordplay. It will be interesting to mostconsumers. You can even get free publicity by posting a picture of your sign online.

Another way to make your sign memorable is to create a sense of urgency. Thisworks well if your promotion is only for a brief period. If you have receivedoutstanding reviews or other distinctions, this is a great way to praise your company.

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5. Pick the Right Colors & Font

Don't make a boring poster. The best way to make your posters and messages standout is by choosing the right color and typeface. Clear, sharp and easily read fonts areessential for optimal readability.

As a rule of thumb, you should never use more than two different font styles in onedesign. It is important to choose fonts that can be read from far away and a color thatbest represents the brand, your identity, and your services.

Outdoor signs are still noticeable by people eventhough they may not expect them to be there. Tomake your company stand out, use unique, eye-catching signage. This will help you establish yourbrand identity. Overall, outdoor signs aid inforecasting future purchases!

Signs SA Service is an Adelaide, South Australia-based company that can create business signs. SignsSA Service is a specialist in indoor signs, vehicle signs,outdoor signs. We consider them custom-madeworks of art and craftsmanship. For moreinformation about our services, get in touch today!

www.signssa.com.au

49 Research Road, Pooraka, South Australia

sales@signssa.com.au

www.signssa.com.au

(08) 8283 3692

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