outdoor signage system - amazon s38 outdoor signage system outdoor signage system key components of...

Outdoor SignageSystem

Preview Of What You Will Learn

Sections:Introduction...............................................................................................................5

Key Components of Outdoor Signs........................................................................7The Importance of a Memorable BusinessConsistency Leads to Success

Determining Your Target Market & Advertising Budget.....................................7

Seven Signs to Utilize...............................................................................................9 1) Bandit Signs 2) Bus Stop Benches 3) Traffic Billboards 4) Vehicle Wraps 5) Banners 6) Transit Buses 7) Shopping Cart Advertising

Know Your Competition................................................................................................21Where Can You AdvertiseLeveraging Your Advertising DollarsThe Competition

Wrap Up...................................................................................................................23Step-by-Step Process

You Will Be Able To:• Understand what is necessary to implement a successful outdoor sign marketing campaign

OS-V2-01082016

5

Outdoor Signage System


When used properly, outdoor signs have the potential to be one of the most successful forms of marketing for your business. They raise awareness not only for the type of business you are in, but also the services that you provide. Depending on the type of signs you choose to utilize, they can also be some of the most cost-effective methods of marketing. From bandit signs to billboards, and even signs you can place on your local grocer’s shopping carts, there are plenty of ways to get your name out there. In this system, we will take a closer look at some of the best methods we’ve found useful and how to maximize your results.

The use of outdoor signs are especially effective when you are diligent and systematic in your efforts. Although the idea of using signs may seem simple, there are plenty ways to be creative and ensure that you get the most out of your campaigns. When you jump into marketing with outdoor signs, it is important to keep track of what works and the locations that bring in the best results. In order to see long-term success, you have to implement a proven system.

This guide will walk you through the key components you need to effectively implement outdoor sign campaigns into your marketing plan. We will guide you through the process of becoming a memorable business, the types of signs to use, and how to use them. When you begin to utilize this system, you will see just how effective outdoor signs can be.

Introduction

6

Out

door

Sig

nage

Sys

tem


Introduction

7



When marketing your business and your name, you have to be two things: creative and proactive. When you are consistently creative and proactive with your business, you will be going above and beyond what most real estate investors will ever do. It is absolutely vital that you are able to actively market your business in a variety of ways and always continue to work towards becoming a household name. One of the main reasons that outdoor signs are so effective is because they are very repetitive form of marketing – always in the face of your target audience. But in order to capitalize on this, there are a few key items that you need to make sure are in tact.

Creating a Memorable BrandThe main idea behind using signs for your business is to gain exposure and improve the market visibility of your services. A banner, billboard, or yard sign could leave a lasting impression on the mind of someone just passing by – but, will it? You need a memorable company name and an equally memorable website URL that correlates together and conveys the purpose of your business.

Key Components of Outdoor Signage

Helpful TipAs you brainstorm, remember that your business name should be strategically chosen and mean something to those who may be hearing it for the first time. For example, a company name like William Capital Partners doesn’t exactly convey what the business does. However, Atlanta Property Buyers is a more strategic business name.

While larger forms of marketing, like billboards can include much more information than just your business name and website, other forms, such as bandit signs, are much too small to convey a detailed message. You’ll have to be even more strategic with these marketing methods to get the most out of your advertising real estate. There are three main components that you want to focus on. You should have a simple message with an easy-to-remember phone number, and a cohesive design to tie everything together.

8

Out

door

Sig

nage

Sys

tem


Key Components of Outdoor Signage

Easy-to-Remember Phone NumberIf you’re driving down the road and see a sign advertisement that interests you, it’s almost near impossible to stop to write down the number. This is why the most important feature of outdoor advertisement is the actual phone number. If you want to really enhance your marketing response rates, acquire a simple and easy-to-remember phone number that you can use in all your marketing campaigns. In some cases, we’ve found that local numbers have a better response rate than 1-800 numbers; however, it’s important that you test both. All in all, as long as your phone number is easy to remember, it’s going to work to your benefit.

To obtain an easy-to-remember phone number, call your telephone service provider and ask which numbers are available with repeating digits (like 333-4444). If you don’t like the list of available numbers, you should pick up the phone and call a few easy-to-remember numbers that you’re interested in and make the owner of the number an offer to purchase it. Continue to make offers until you can purchase a good number that will work best for your business. You will typically find someone willing to sell his or her phone number for a low cost. We’ve been very successful in finding great phone numbers using this method.

Logo & Business Color SchemesHaving a memorable logo and consistent color scheme throughout your marketing signage can also help to boost your response rates. There are a number of online services that can create a relatively inexpensive logo. The colors should be bold and easy to see. Your logo colors should ideally match the look and feel of the colors you use in all of your marketing materials – this goes for your direct mail campaigns, your t-shirts, your business cards, everything. All of your branding should be consistent, regardless of which marketing mediums you implement.

Consistency Leads to Success

One of the biggest lessons in advertising is that the more consistent you are, the better. Many investors already know this, but they don’t put this into practice like they should. There are those out there who will advertise for a month or so, and then unfortunately call it quits. To build your brand, you must stay consistent. In order to do so, you’ll have to continue to invest money into your advertising budget. Repetition of a message is what keeps the phone ringing. The more signs you can steadily place in front of your prospects, the more leads you can generate. Also, with consistent campaigns, you are helping motivated sellers choose to call you above the rest because it’s YOUR message that they see over and over again. Trust the system. Know that it works. If you do this consistently, everything will work out accordingly.

9



Overall, outdoor signage is a broadcast form of marketing; so, the only way you can really “target” is by placing your advertisements in specific areas. The better you understand your market, the faster your business will grow. For new investors, it may be a bit of a struggle at first to define your target market. Many start off by setting their sights a bit broad. Accurately pinpointing your target areas will require you to have a strong knowledge of your market. In doing market research, you’ll often find that certain parts of town are shunned while others are highly sought after. To gain the best responses from your campaigns, you should post your signs in the target areas of your city where there are distressed properties and likely sellers in distressed situations. In most cases, you will gain more leads from the areas that have houses in the median price range and below, and in need of renovations. Focus on placing your signs in those areas. Typically, homeowners will only sell their properties significantly under market value when selling is less painful than continuing to own the home.

Where Can You Advertise?The location in which you advertise is just as important as what you advertise. With any medium that you choose, the one thing you want to make sure you have is a ton of traffic. This may mean automobile traffic or foot traffic; but either way, you want your ad to be seen by the most people possible. You don’t want to be where cars are flying by at 40mph. In order for anyone to see your sign, you should place your signs where someone can stop, internalize the message, and hopefully write down your information.

Here are some major places where your advertisements should be displayed:1. Neighborhoods you tend to buy.

2. Lower and middle-income neighborhoods.

3. High traffic areas including busy streets where traffic comes to a stop.

4. Major highway or freeway exits are a great area to use based on the traffic counts.

5. Shopping centers with lower income stores, dollar stores, etc.

6. Home Depot and Lowes, or any major store where contractors frequent

7. Telephone poles

8. Any front yard you can, including your properties, and your family and friend’s yards.

Determining Your Target Market & Advertising Budget

Helpful TipIt may be a good idea to stagger the signs so they are not directly across the street from one another. Try keeping your signs a quarter to half mile apart. You can flood an area with signs, but you are more likely to get calls from city officials if you do so.

10

Out

door

Sig

nage

Sys

tem


Leveraging Your Advertising DollarsIn real estate, it is ALL about the numbers. After repair value (ARV), renovation budget, purchase price, cost of money, days on market, Realtor commissions – the list can go on and on. Besides your “deal analyzer” numbers, you also have your marketing numbers. Basically, you have to determine what kind of return you are getting by spending money on various forms of marketing. Since most of your signage will be temporary and changed often, you will have to figure out what works quickly so as not to exhaust your advertising budget.

Determining a budget for your marketing campaigns is an important step in the process. You want to ask yourself exactly what is realistic for a budget you can consistently utilize every single week. If you don’t have the answer right away, you can do a few upfront assumptions about the response rate and budget to determine an approximate return on investment. Later on, you can adjust as needed. When you are considering what you’re going to spend on outdoor signs, remember that you should also be looking at all of your other forms of marketing as well. For instance, if your direct mail campaigns are converting well and bringing in a lot of leads, you may want to increase your budget for that medium rather than trying to use all of your outdoor signs for marketing. Of course, in a perfect world, you would have the means to budget for all of them, but we know that is not always the case. It may be out of your comfort zone to spend money that you can’t justify immediately, but it’s all about setting a goal and committing to the process. Remember, you’re building a replicable system, and it only takes one deal to make all the money spent worthwhile.

To help you stay organized, we’ve created a spreadsheet to organize your marketing campaigns. It’s important to track the costs needed for your supplies as well as the response from each campaign. Here’s a look at something we might use:

MARKETING TRACKER:

MARKETING $ Budget / Week

Time Budget / Week

Expectation Week 1 (Actual)

Week 2 Week 3 Week 4 Date of Implementation

Bandit Signs

Classified Ads 1

Classified Ads 2

MLS Offers System

Direct Mail 1

Direct Mail 2

Direct Mail 3

Foreclosure Auctions

Craigslist

1-800-Sell-Now

Networking

OTHER


11



LEAD TRACKER:

Marketing Strategy Target Market

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Leads

Bandit Signs Total 0 1 0 0 0 0 0 0 0 0 0 0 1

Letters Total 0 0 0 0 0 0 0 0 0 0 0 0 0

Postcards Total 0 0 0 0 0 0 0 0 0 0 0 0 0

Newspapers / Magazines

Total 0 0 0 0 0 0 0 0 0 0 0 0 0

Email Campaigns Total 0

Bus Total 0

Vehicle Signs Total 1 1

Banners Total 0

For Sale Signs Total 0

Door Hangers Total 0 0 0 0 0 0 0 0 0 0 0 0 0

Business Cards Total 0

Shopping Carts Total 0

Door Knocking Total 0 0 0 0 0 0 0 0 0 0 0 0 0

Cold Calls / Referrals / Other

Total 0

Networking w/ Investors

Total 0

Referrals Total 0

Open Category Total 0

TV Total 0

Internet Total 0 0 0 0 0 0 0 0 0 0 0 0 0

Billboards Total 0 0 0 0 0 0 0 0 0 0 0 0 0

Open Category Total 0

Monthly Totals Total 2

Where Can Your Marketing Budget Go?

Marketing Medium Monthly Cost NotesBandit Signs $1-$2 per 12” x 18” sign

$1.30-$2.50 per 18” by 24” signYou should start out ordering between 200-500 signs

Billboards $900-$2,500 Depending on size and exposureVehicle Wraps $100-$1,000 Depending on size and qualityBanners $70-$200 Depending on size and qualityTransit Buses $150-$4,500 Depending on size and placementBus Stop Bench Signs $100-$400 Depending on locationShopping Carts $650-$900


12

Out

door

Sig

nage

Sys

tem


Managing Your LeadsThe purpose of your implementing marketing campaigns is to get responses, right? This means that before you even think about putting out any of your marketing, you have to decide how you’re going to handle the influx of replies. You need to have your lead intake systems in place and make sure that your system is flawless. You don’t want to lose out on leads. Here is a look at the three options we’ve used in the past:

• Google Voice: This is a free virtual phone service that can be redirected to a third party number (your cell or office). In addition, the system also records and transcribes the voicemails and emails them to you for review at your convenience. Although we often use this service, there are other similar companies that provide this service along with other telephone number management services, such as i.e. voicemail service, answering service, call forwarding, text notifications, etc.

• Call Center: Hire an actual live receptionist/call center to answer the calls coming in to add that extra professional touch. Create a script and intake form so phone representatives can answer calls for you 24/7 and email/fax you the lead sheets for your review.

• Website Squeeze Page: Utilize a landing or squeeze page designed specifically to capture your prospects name, contact info (email/phone) and address of the subject property they’re interested in selling. If you’re going to be using a website response option, be sure to use easy-to-type URLs.

Tracking and Evaluating

Tracking and evaluating your outdoor sign campaign effectively will give you a com¬petitive edge over other investors because you will be able to determine where your money is best spent. Tracking can also improve on your response rate and increase your effectiveness, therefore allowing you to make wise decisions with your marketing dollars.

Tracking starts with one simple question: HOW DID YOU HEAR ABOUT US? This must be asked of sellers at every interaction (inbound call takers, web forms, etc). Call¬ers will tell you, “I saw your sign at the freeway exit,” etc. This will help you to understand where your signs are getting the most exposure.

When you analyze your numbers, you may see that a certain area accumulates higher response rates, and others may be much lower – but don’t get discouraged! You have to look at all elements of your campaign: the size of the sign, the design, marketing message, phone number, etc.

Helpful TipFor a monthly fee, you can even download an app for managing your outdoor signage progress. Your team can upload photos and screenshots of the work they’re doing providing you timelines, dates, and GPS locating. Try simplecrew.com.


13



Now that you’ve built your marketing foundation, it’s time to choose the particular signs you will use. There are several different types of outdoor signs that you can utilize to get motivated buyers and sellers to call you. They come in a variety of shapes and sizes and can also take many different forms. As mentioned earlier, remember that your signs will always be temporary, because a vast majority of them will either be removed, or they’ll only exist on a month-to-month contractual basis. This means that it’s up to you to keep your sign campaigns going and stay consistent if you are looking to maximize your return on investment. Here is a look at seven different signs that we’ve utilized. As you look over your options, remember the success of each sign will depend greatly on a variety of factors such as location, local law enforcement, and even the weather. That’s why it is so important to consistently test out your market and determine what works best for you and your business.

Repetition is the key to marketing!

#1 Bandit SignsFor many investors, the obvious and most common method of outdoor marketing is bandit signs. Also known as street/yard signs, bandit signs are corrugated plastic signs with basic marketing messages printed on them - usually 12x18 or 18x24 inches wide. These will act as miniature billboards that you can spread throughout each targeted area. You’ve certainly seen them yourself, either in your neighbors lawn during election time, or on the corner of the four-way traffic stoplights. You’ve seen them because they work, and they have been working for years.

Seven Signs to Use

14

Out

door

Sig

nage

Sys

tem


Seven Signs to Use

Bandit signs create awareness about your company and are very inexpensive to use. Whereas some marketing campaigns cost too much to purchase multiples, bandit signs allow you to purchase enough to spread them all over town without breaking the b ank. This is certainly an option that does not need to be overanalyzed. It should be kept very simple and very streamlined so that you cannot only start your campaign, but maintain it - and it’s certainly worth your effort. Bandit signs are responsible for nearly 35% of our incoming leads.

A Simple MessageWhen choosing your message (or several messages if you are ordering multiple signs), make them blunt, keep it short, and to the point. A running theme you will notice with outdoor signs is that the best ones are the simplest ones. Remember these signs are being seen from around 50 yards away most of the time. When advertising outside, you’ll likely be restricted by either the size of the sign or that amount of time someone has to read it. This means you’ll also need a simple message so that you can keep it under three lines. Here are some examples:

How to Avoid the “Sign Police”There is a reason why these street signs are commonly referred to as “bandit signs.” In most municipalities, it is illegal to post signs on telephone polls and on city property. This is why you should make it a point to check with your city or town officials before you go out and post your signs. Regulations tend to vary from one place to another, but try to educate yourself as much as possible. If you violate a regulation, you will typically hear from a code enforcement office, or the “sign police.” They will likely give you a warning and first ask you to take your signs down by a certain time. If you continue to post your signs or do not remove the existing signs, they will more than likely fine you.

Regulations vary from one place to another and punishments vary greatly as well. In most cities, punishment for violating a city’s sign ordinance can include fines ranging from $200-$500 or more per violation. These fines can become hefty if the city wants to come down hard and charge you a fine for each sign you have posted. Also, it’s important to mention that many neighborhood residents see the signs as ugly street spam littering their neighborhood. So, you can expect to encounter not only city officials, but angry neighbors as well. Remember, always be polite when a town official calls you and make sure to remove your signs immediately. Also, take note and do not put your signs up in that area again. Our goal is to make friends, not enemies. Although this may seem like a risky hassle to add to your daily routine, you’ll have to weigh your risk against the potential reward.

Here are some ways to avoid the risk:

• Do not litter neighborhoods by putting up signs on every single street corner. A good rule of thumb is to spread your signs out by placing them no closer than one every other block.

• Put signs up on a Friday evening and plan to take them down on Sunday evening. Most public officials will not call you on the weekends.

• Use the properties that you own to place your signs. As long as your signs aren’t too large, the “sign police” will not hassle you. Just make sure you check on the size restrictions in place.

• You can also ask friends and family if you can place signs in their yards, especially if they live in high traffic areas. You can even offer a small fee or possibly a referral fee for every house you buy as a result of a lead you get from the sign on their property.

15



Seven Signs to Use

Helpful TipMake sure to create a map of where you want your bandit signs. If you are required at any point and time to take the signs down, you know exactly where they are. Also, if you would like to outsource this task, you have a route of where they are.

#2 Bus Stop BenchesBelieve it or not, bus stop benches do work and bring in leads if done correctly. You want to be very strategic in your placements of this type of advertising. We’ve found that placing advertising on benches that are located near stoplights work the best since drivers and passengers will be actively looking for entertainment while they await the green light. When people ride around your area, you want them to see you everywhere. This will cause them to feel like you are the go-to person if they ever need your services.

A bus bench ad has only a few seconds to make an impression; and for someone in real estate, it has to perfectly strike a difficult balance: It has to convey competence but also convey a sense of personality and affability. Not only that, but you’ve also got to stand out from dozens and dozens of competitors with similar looking advertisements. You can choose to use an image of yourself as part of your ad, or you can include only text. By electing to not use your own image, you win a degree of privacy; however, you’ve got much more of a limited palette to work with.

For years, bus bench advertising has been one of the most popular and affordable forms of legal advertising for many small businesses. Although more visible and higher traffic areas will be more expensive than streets with less traffic; on average, you can expect to spend anywhere from $100-$400 a month to keep your ad up.

16

Out

door

Sig

nage

Sys

tem


#3 Traffic BillboardsMost electronic media (mobile ads, TV commercials, etc.) can be either skipped or averted by a simple change of the channel, while billboards remain practically unavoidable. Especially while sitting in bumper-to-bumper traffic, an effective billboard can truly grab your attention. Billboards don’t move – therefore, your message is conveyed to the same person driving to work or the store, every day at around the same time. Remember, repetition is the key to marketing.

When looking for advertising space, you should place your advertisements where there is slow moving traffic. Since you cannot guarantee traffic to always be slow, you should always keep your billboard ad information short. People only have a few seconds to read what you are advertising. It’s important to do your research and make sure that you’ve done everything that you can do to make your billboard convey the message that you want to send to appeal to your target market. Billboard advertising tends to be expensive and can make for some fairly uncertain returns on investments.

You will not only have options to lease billboards, but you can purchase some as well. However, advertising companies own tons of billboards meaning most are only for lease. If you do find a billboard for sale, you can use this as a creative form of investment with a significantly high income potential. As always, it’s important to do your research and perform all necessary due diligence including consulting with your attorney where concerns may come up. There are many websites available that can help you find billboards for sale. You can work with a licensed real estate agent who can help you contact the owner and structure your offer. If you decide to lease, start off with billboards in the lower-end areas. They are cheaper and provide the best return.

Seven Signs to Use

17



#4 Vehicle WrapsYou drive around from property to property, so why not promote your brand at the same time? Your car, truck, van, or entire fleet can be advertising for you at all hours of the day and night. Vehicle wraps are like mobile billboards and can be one of your best advertising mediums. During rush hour, in the parking lot, or in a driveway, vehicle graphic signs are a smart marketing investment. The message should include your company name, phone number, and a simple message such as “WE BUY HOUSES.” We have had fairly good success with vehicle signs and wrapping. They draw a lot more attention the more they are driven around town. Also, you of course will want to try and park the vehicle you own in a highly visible spot when you are not driving it.

You can also have the contractors that work on your projects use a vehicle wrap on their vans or trucks. This will not only be good for you but the contractors as well. The more houses you buy, the more projects you will need to hire contractors for.

Recent advancements in vinyl development have led to new designs specially made for wrap advertising. The vinyl is heated with a heat gun or torch for the purpose of molding the material around your vehicle. You always want to check with your local laws before initiating any kind of new marketing practice. A number of municipalities have introduced strict laws in order to mandate against mobile advertisement. This is partially because wrap advertisements are purposefully circulated throughout high-density areas. Mobile billboards can be identified as a contributing factor to a city’s traffic congestion issues.

Helpful TipTry offering a reward for any deals that come in from your ads. If you choose to go this route, make sure to draft up a simple advertising agreement for liability protection. You don’t want someone to make a claim that you are an employer of your contractors in an event they get into a car accident or sue you for getting hurt on a job.

Seven Signs to Use

18

Out

door

Sig

nage

Sys

tem


#5 BannersLarge banners are a great alternative or an addition to the large yard signs or bandit signs that you put in front of the house. Every time we buy a property, we will hang a banner on the front of the building while it is under construction. This can be a great form of marketing, especially if you have a lot of projects under construction. These banners come in several different sizes. We’ve found the largest ones work the best and are usually around 4’ by 12’. The banners should be placed high up for the best visibility. You also want to make sure they are secured properly so they don’t get stolen or swept away by the wind. This will of course be more of an issue if you are working on a single story home.

Typically, during a two to three month period of time, banners will usually yield a little less than one good lead per banner for every one that you have displayed. This means, the longer your projects are under construction, the higher the probability is of receiving multiple calls. The great thing about purchasing properties from banner leads is that they tend to be in the same neighborhood as the projects you are currently working on. You can also pay other property owners in the area to let you hang your banners off the sides of their building for a small monthly fee. It is advisable not to pay more than $25 per month per banner.

Seven Signs to Use

19



#6 Transit Bus SignsBus signs are another form of outdoor signage that can provide wide market exposure, because they are constantly on the move throughout the city. They are also good for promoting brand recognition and establishing credibility. For one reason or another, people tend to look at advertising on the side of a bus as a means of professionalism and trustworthiness that other marketing mediums cannot convey. As an investor who buys houses, many people will automatically assume that you do not pay fair market value for properties. The more professional forms of marketing can help dispel negative perceptions about your business.

When it comes to transit bus advertising, the cost depends on how much space on the bus you want to utilize. You can buy the back of the bus, one side of the bus, or a full wrap of the entire bus. Make sure to keep the design simple since your ad will be on the move. Making your bus sign as clear and concise as possible will be the best way for your audience to view your message. A few key things to pay attention to when considering this type of advertising are both the routes and the rotation of the bus. Since bus signs are traveling advertisements, you need to determine the reach of the bus routes and make sure they are traveling in or near your target areas. In addition, it’s also important to determine the demographics of individuals in those areas. We recommend locating a bus with an ad already placed on it and asking about their response rate.

Seven Signs to Use

20

Out

door

Sig

nage

Sys

tem


#7 Shopping Cart AdvertisingShopping carts can be seen my hundreds, maybe even thousands of people depending on the day and location. This is yet another opportunity for you to get your brand out there. Since they are slow moving, you can be a little more creative with your ad choice. The typical cost of this campaign can range from $650-$900 for a four week period. This can be pretty expensive considering you may only get twenty 12”x18” signs.

Seven Signs to Use

21



Never fear your competition. Competition should be what drives you, and also what you learn from. Because the marketing industry is so flooded with advertisements, knowing everyone else’s game plan is just as important as knowing your own. This is especially true for those who are new to an area, or new to the business in general. Knowing and understand your competition means knowing the benefits they are offering that you are not. It also means knowing what their reputation is compared to yours, and how well they are structuring deals. By gathering all of this information, you are able to establish an advantage. You should constantly be on the lookout as to what other investors in your area are doing.

One of the best ways to find out about what your competition is doing is to ask sellers who call and meet with you. There is no better way than going straight to the source. We’ve gotten a few good ideas from these conversations.

There are a few important things you want to learn about your competition:

• What area of town are they targeting? Wherever they are, you need to be as well. Obviously if your competition is spending a lot of money in those areas, they have to know something. Your job is to find out why they are targeting a specific area, so that you can invest in the same areas.

• How are they advertising? Is it on the TV, radio, bus stop benches, or bandit signs? What is the advertisement of choice for most of your competitors?

• Find out the advertising agents they are using. Once you know whom they are working with, you can call and ask questions, like how much they are spending on advertising. You never know what you may discover.

• Identify the competitor that seems to be spending the most on advertising. Whoever is doing so will likely be your most successful investor. You will certainly benefit from emulating what they are doing, but with a much better advertising campaign.

• What advertising mediums are they spending the most money on? Again, whatever your competition is using and spending a lot of money on is for a reason. Are they using traffic billboards? Bus stop benches? What seems to work in the area? Whatever it is, invest your money in that medium as well.

• How often do they advertise? Are they consistently advertising throughout the year, or are they on and off? Pay close attention to figure out the patter. Once you learn your competitor’s model, you can do the same.

Know Your Competition

23



#1IDENTIFY YOUR TARGET AREAS- find out the locations you will be placing your signs. Make sure to choose high-traffic areas and place them in the right neighborhood.

#2RESEARCH YOUR COMPETITION - figure out what works in your area and plan on starting with those marketing mediums first.

#5 ADJUST AND REPEAT - change around your signs based on your results. No matter what, keep your campaigns going.

#3LEVERAGE YOUR BUDGET – by looking at the prices of signage in your area and what your budget its, determine what is your best route.

#4 TRACK AND MEASURE - track the quantity and frequency of your campaigns and response rates to figure out what is working and what isn’t

Wrap Up

This information is for educational purposes. We don’t believe in push-button profits—we believe in proven business systems, education,drive and hard work. We are committed to teaching you how to reach your goals. In promoting our educational programs, we illustratesuccess stories. We want you to know, students are not compensated for their testimonials. However, many of our most successful studentsjoin our team as Coaches and Trainers. As stipulated by law, we cannot and do not guarantee results or offer legal advice. As with anybusiness, your results will vary and will be based on your drive, effort, follow-through and other variables beyond our control. We believe infull transparency, and a high standard of integrity, that is why we encourage you to read our full earnings and income disclaimer by visitingwww.fortunebuilders.com/earnings-income-disclaimers/

FortuneBuilders | 960 Grand Avenue, San Diego, CA 92109©2013 FortuneBuilders, Inc. All rights reserved.

outdoor signage system - amazon s38 outdoor signage system outdoor signage system key components of...

Documents