5 tips for sales success through social media
TRANSCRIPT
// 5 TIPS FOR SALES SUCCESS THROUGH SOCIAL MEDIA BrandJoe
// EXHIBITIONS & CONFERENCES
// EXHIBITORS & PARTNERS
// 68% OF BUSINESSES LISTED SALES LEAD
GENERATION, 55% LISTED BRANDING EFFORTS, WHILE 47% NAMED RELATIONSHIP
MANAGEMENT WITH CUSTOMERS.
Why exhibitors & partners get involved
Center for Exhibition Industry Research 2015
// ORGANISERS HAVE TO WORK HARDER THAN EVER
TO MAINTAIN STRONG PERFORMANCE
The challenge for organisers
Center for Exhibition Industry Research 2015
// BUYING CYCLE IS 20% LONGER THAN IT WAS 5
YEARS AGO
The challenge everyone has
// AND NO ONE CARESThe challenge everyone has
// SALES HAVE BEENDISINTERMEDIATED
// Smarten
Up
// Scale Value
// Research
// Communit
y First
// Tool Up
// SMARTEN UP
// IT’S NOT A CV
// Summary• Why – the business
problem your customers face
• How you help to solve it• What you have done• Who you have done it for • Beliefs – personal work
related beliefs• CTA
// Experience • Brand promise in context
of your target audience• Day to day
responsibilities• Current successes• Recommendations
// Content• SlideShare presentations• Video content• Articles
// Social Selling Index
// SCALE VALUE
// IT’S NOT SOCIAL SELLING
Activity
Targets Content Training Incentives
Culture and strategic alignment
Technology platform(s)
Measurement & feedback
// Command Centre
// Sales connect
// RESEARCH
// Twitter Search// LinkedIn Profile// Facebook Profile// Google Payroll
Name: James McBrideAge: 32Occupation: Payroll ManagerCompany: Hydro resourceCompany size: 200Hometown: Rhode Island
Current Pain PointsWith such constant change in personnel it‘s hard ensure they are all in the system and following process.
Other informationLoves a BBQ with the familyEnjoys online gambling!!
// COMMUNITY FIRST
// Authentic// Insight & mine
// Inbound// Amplification// Saves Money// Credibility
// One stop shop// Events
// Ownership
Build it and they will not comeBuild it, tell them and they may come
Build it, and give them a good reason to come
A strategy for growth requires promotion
Paid Social
promotion
In event promotion
Cross Promotion & 3rd Party
Printed materials
Exclusive & Highly shareable
Content
Competitions
// TOOL UP
// Manage your personal profile
// Deliver social intelligence
// Feed your sales team
// Community
// Smarten
Up
// Scale Value
// Research
// Communit
y First
// Tool Up
// MEASURE
// THANKSBrandJoe