5 tips to drive cross-channel revenue
DESCRIPTION
Presentation featuring five ways to use email, mobile, and social to drive revenue and engagement. Featuring research from comscore, Exacttarget, Litmus, and ReturnPathTRANSCRIPT
Emails have twice as many conversions as search and social media.
Average Order Value by device shows a higher order rate by mobile phones and tablets.
ReturnPath
Wanted to REDESIGN LOYALTY PROGRAM
Launched newly designed, PERSONALIZED MESSAGING with stronger call to action
55% INCREASE in GROSS REVENUE and 11% increase in unique clicks
Needed to grow skier’s BRAND LOYALTY
Created TRIGGERED EMAIL ALERTS that were personalized to skier’s lift runs and vertical feet skied 8% CLICK THROUGH RATE and 46% open rate
Needed to send PERSONALIZED & IMMEDIATE OFFERS
LEVERAGED HUNDREDS OF DATA SETS to drive real time, 1:1 messages
1 MILLION + EMAILS SENT per hour for Expedia incorporating no less than 150 DYNAMIC ELEMENTS