5 types of video you need in 2015
TRANSCRIPT
5 Types of Video You Need in 2015
WHY VIDEO?
73%67%
10X
increase in the use of video content for marketing in 2014
of firms will increase spending on video content in 2015
likelihood that audience will engage, share and comment on video content
So, what types of video do you need? Read on!http://digitalmarketingphilippines.com/top-6-content-marketing-trends-to-watch-out-this-2014-infographic
Corporate Video
1
informational company overview
1 Corporate Video
BENEFITS e Show off your company culture
e Highlight what your company does in a visually appealing way
e Explain your company’s value propositions
e Give company updates to show progress and growth
e Tell your company story
e Exhibit your workspace with office tour videos
1 Corporate Video
WHERE TO USE IT
Email Campaigns
Commercials
Social Media Profiles
Corporate Website
1 Corporate Video
NEED MORE?
85%visi
tors
who view
video
are
more
likely to purchas
e
) Khorus Can’t Plan Your Love Life: vimeo.com/107933916
) Luminex Annual Report: vimeo.com/63429472
) CollegeWeekLive Overview: vimeo.com/92281991
http://digitalmarketingphilippines.com/top-6-content-marketing-trends-to-watch-out-this-2014-infographic
Product Video
2
detailed product information
2 Product Video
BENEFITS e Introduce a new product or service
e Demonstrate how to use your product
e Allow product to be searchable
e Show your competitive advantage
e Increase sales for online retailers
e Impact additional buyers
e Increase conversions
2 Product Video
WHERE TO USE IT
Email Campaigns
Social Pages
Event Demos
Product & Landing Pages
Web Ads
2 Product Video
NEED MORE? ) Das Keyboard Promotional Videos: vimeo.com/91514731 vimeo.com/71432750
) Ixia HetNets: vimeo.com/87027024
) ShoreTel Quick Draw Videos: vimeo.com/88362230 vimeo.com/88362229
2MINUTES
60% will
spend
of
consumers
watching
educational
video
ab
out
a
product
they plan
to
purchase
MarketingCharts.com
Event Video
3
engage audiences before, during and after
3 Event Video
BENEFITS e Increase event registration sales
e Prepare attendees for what’s to come
e Give non-attendees a view of the attendee experience
e Increase audience with live stream
e Market the next year’s event/raise awareness
e Increase employee flexibility
3 Event Video
WHERE TO USE IT
Email Campaigns
General and Breakout Sessions
Lounges and Demo Stations
Event Website
Web Ads
3 Event Video
NEED MORE? ) Spredfast Summit 2014 Highlight Video: vimeo.com/109508630
) PeopleAdmin Undercover Boss Parody: vimeo.com/64419723
) Oracle Modern Marketing Promo: vimeo.com/103745725
I can’t imagine doing an event now where I don’t have a video
kicking things off and getting people in the right mental space, and then having that (highlight reel) video day 2 to bring people back and get the energy going beyond the morning coffee.- Jim Rudden, CMO, Spredfast
3 Event Video
Customer Testimonials
4
show past customer experiences
3 Event Video4 Customer Testimonials
BENEFITS
e Share positive customer experiences
e Boost credibility and trust, decrease doubt
e Provide exposure to current customers
e Humanize your company
e Prove value to future customers
e Use as sales or marketing resource
3 Event Video4 Customer Testimonials
WHERE TO USE IT
Email Newsletters
Sales and Marketing Emails
Social Profiles
Customer Page on Website
3 Event Video4 Customer Testimonials
NEED MORE?
) Blackbaud TeamRaiser Testimonials: vimeo.com/112863630
) Catapult Systems Testimonials: vimeo.com/83248922
EFFECTIVENESS RATING
with an 89%
cust
omer
testimonials
ranked
highest
out
of 30
content marketing
tactics,
slideshare.net/hschulze/b2b-content-marketing-trends-2013
3 Event Video
Thought Leadership
5
industry-related educational content
3 Event Video5 Thought Leadership
BENEFITS
e Improve brand awareness
e Increase website traffic
e Educate industry-specific audiences
e Prove industry expertise
e Augment lead generation
e Increase social engagement
3 Event Video5 Thought Leadership
WHERE TO USE IT
Social Bookmarking
Video Engines
Social Profiles
Company Blog
Industry News Outlets
3 Event Video5 Thought Leadership
NEED MORE?
) St. David’s FAST Stroke Education: vimeo.com/47128653
) Sparksight Fast Draw How-To: vimeo.com/67402353
Face
bo
ok users watch
more
than
worth
of YouTube
videos
daily
500YEARS
We Can Help!Whether you have a project in mind or are starting from scratch,
Sparksight is your imagination for hire. We are a full-service production house, bringing your vision to life through digital
video, graphic design, and event production.
Talk to us: sparksight.com | 800.457.0905