HUNGRY FOR TECHNOLOGY

5 Ways to Boost Restaurant Sales and Enhance the Dining Experience

MISSION RS

2www.MissionRS.com

Technology has dramatically changed how we live our day-to-day lives;

therefore, it’s no surprise that high-tech innovations are revolutionizing the restaurant industry as well.

Digital capabilities help restaurant owners attract customers, enhance the dining experience, lower

overhead costs, and gather priceless data about their customers.

Here are some compelling statistics from

the National Restaurant Association that

show why it is so important to integrate

technology into your operation:1

Read on to discover

five ways you can

use technology to

boost your sales

and enhance the

dining experience.

8 in 10

consumers agree that it

enhances convenience

7 in 10

people say it speeds up

service and increases

order accuracy

1/3 of survey respondents indicated it compels them to choose

one restaurant over another and prompts them to order takeout

and delivery more often

45% of

customers say that it

makes interacting with

restaurants more fun

Manage rewards programs

Process pick-up and delivery orders

Take reservations

Provide digital menus and nutritional information

Make it easy for customers to find the nearest location

www.MissionRS.com 3

Apps Look Appetizing It seems there is an app for just about everything these days. Apps provide convenience to guests and

help restaurants run smoothly. Restaurants are teaming up with popular apps and even creating their

own custom apps to:

would use that feature if it is offered2

of restaurant visitors have made a reservation online 41%

63%

www.MissionRS.com 4

Eating with EntertainmentTechnology has added a whole new dimension to the dining experience – entertainment! Tabletop

tablets offer games, music, digital versions of newspapers, and more. Here are just a few benefits

these devices provide:

• Keep guests in their seats longer, spending more money

• Occupy children while waiting

for food

• Connect guests within the restaurant

for a truly social experience

• Provide an opportunity for families

to interact and play together Who’s using them?

• Chili’s

• Olive Garden

• Red Robin

• UNO Pizzeria

• And more!

www.MissionRS.com 5

No More Dining DelaysTabletop tablets and smartphone apps now allow guests to order and pay their bill when

they are ready with a few simple clicks.

Research shows these digital devices have a broad

impact on the diner experience leading to:

• Improved guest satisfaction

• Higher tips for servers

• Increased check values

• Reduced wait time for food and bill

• Real-time customer reviews

98% of people who have

paid a restaurant bill on a

mobile phone say they are

likely to do so again.3

98%

More than 36,000

restaurants around the globe

are customers of OpenTable.4

www.MissionRS.com 6

From One-Time Guest to Regular In the rapidly evolving world of consumer expectations,

personalized engagement and interaction is key to building

loyalty.

Innovations such as OpenTable allow restaurants to keep notes

about every guest. Servers can know when a vegetarian is seated

in their section, be reminded of what they like to drink, and look

up notes on past orders.

Guests who feel genuinely valued become repeat customers.

With technology like OpenTable, CityEats, and Resy, restaurants

now have the tools they need to ensure the highest level of

customer satisfaction.

www.MissionRS.com 7

Engage Your Customers Outside the Restaurant

Engaging your customers shows that you care about them beyond

their dining experience. Guests are more inclined to visit your

restaurant as a result of regular interactions.

These tech-centered innovations can help keep you top-of-

mind with your diners:

• Add online access to your rewards program, allowing

diners to view points and rewards accumulated

• Send out special deals and coupons

• Host social media contests to win gift cards and

other prizes

• Ask for feedback and reviews

• Hold photo contests through social media

73%of restaurants

are planning to

upgrade their

technology

within the year.5

www.MissionRS.com 8

Time to Invest in Technology?Thinking of adding or upgrading the technology in your

restaurant? You are not alone! In fact, 73% of restaurants are

planning to upgrade their technology within the year.5

With one in four consumers saying that they consider options like

smartphone apps, tablets, ordering kiosks and free Wi-Fi when

choosing a restaurant1, there is no time to wait.

Stay ahead of your competition, boost your sales and ensure the

best dining experience possible by leveraging these technology

trends in your restaurant today.

9www.MissionRS.com

MISSION RSAbout Mission Restaurant Supply

Paul Luis Christina Sandy Joel

Visit Our Online Store

1-877-693-0951

Learn more about our history and why we value partnershipsMissionRS is committed to helping you stay up-to-date on the latest industry

trends, and providing you with the information that you need to keep up with

them.

MissionRS is known nationwide for our dedication to extraordinary customer

service, a family-like atmosphere, and strong commitment to the industry.

Our team is comprised of restaurant supply and equipment experts that are

focused on our customer success. Long term relationships and customers

have helped us grow, and we’re committed to continuing that personal service.

From our website to our stores to our team, we aim to provide the best.

We look forward to serving your supply needs,

The MissionRS.com TeamSources:1 http://www.slideshare.net/SimonFoster18/technologytrends2016 2 http://www.restaurant.org/Restaurant/media/Restaurant/SiteImages/News%20and%20Research/Tablet_Graphic_print.jpg3 http://foodtechconnect.com/2014/05/16/infographic-restaurants-mobile-payment-marketing-adoption-trends/4 http://files.shareholder.com/downloads/ABEA-4SW9EX/0x0x394755/ed27a649-cf4e-401f-af22-b724c184608a/OpenTable_Fast_Facts.pdf5 https://pos.toasttab.com/blog/restaurant-industry-report-restaurant-technology