5 ways to nail your strategic product roadmap... · 5 ways to nail your strategic product roadmap....
TRANSCRIPT
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5 Ways to Nail Your Strategic Product Roadmap
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About Pragmatic Marketing• Experts in technology product management and
product marketing
• Specialize in training• Trained hundreds of thousands
of people at thousands ofcompanies since 1993
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Today’s Speaker
Jim SemickFounder / Chief Strategist
• Co-Founder of ProductPlan, a leading provider of cloud-based roadmap software
• Helped launch successful products including AppFolio, GoToMyPC and GoToMeeting
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Poll 1: Who is joining us today?
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What is a strategic product roadmap?
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Goals of a Strategic Roadmap
• Defines the vision and strategy
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Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy
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Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders
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Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders• Facilitates discussion of options and scenarios
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Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders• Facilitates discussion of options and scenarios• Communicates progress of development
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Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders• Facilitates discussion of options and scenarios• Communicates progress of development• Shares strategy with external stakeholders
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Poll 2: Who drives the roadmap in your organization?
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#1
Use top-down strategic planning.
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Top-Down Strategic Planning
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#2
Evangelize the product goals.
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Example Product Goals
• Competitive Differentiation• Customer Delight• Technical Improvements• Increase Lifetime Value• Upsell New Services• Reduce Churn• Expand Geographically• Mobile Adoption
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#3
Guide decisions with metrics.
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Poll 3: Which stakeholders are involved in your roadmap planning process?
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#4
Prioritize strategically and be transparent.
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Prioritize Strategically
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Engage Stakeholders at Every Stage
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Poll 4: What tool do you use for product roadmaps?
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#5
Win over the org with a visual roadmap.
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A Better Roadmap• Keep it high-level• Organize initiatives into
themes• Use rough dates• Show strategy visually• Always available and
updated
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Communicate Visually
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Questions?productplan.com/book
productplan.com/blog
@ProductPlan
@pragmaticmkting
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Thank you for attending!
NEXT YEAR’S WEBINAR LINEUP