5 ways to use marketing automation to build true customer loyalty
TRANSCRIPT
TO USE MARKETING AUTOMATION TO BUILD TRUE CUSTOMER LOYALTY
5 WAYS
By: Lingga WastuInbound Marketing Strategist at Ydigital Asia | Founder @belajardrcinta
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
What Is Marketing Automation?
Marketing automation software not only helps in tracking marketing expenditures but also in monitoring responses to marketing campaigns based on specific parameters of success or failure.
Hubspot
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Gain a Better Understanding of Your LeadsShorten Your Sales and Marketing CycleScore Your LeadsNurture Your LeadsAlign Sales and Marketing
Marketing automation software offers several key benefits to small business owners and professionals.
With automation, you gain insight into exactly what the lead is looking for and what content speaks to them.
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“THE INTERNET IS GOING TO CHANGE MARKETING BEFORE IT CHANGES ALMOST ANYTHING ELSE, AND OLD MARKETING WILL DIE IN ITS PATH.”
SETH GODIN
BUILDING TRUE CUSTOMER LOYALTY IS NOT EASYbut through marketing automation you can not only keep customers, you can turn them into advocates, and sources of new referrals for your business.
NOTE: Your customers don’t stop learning once they make a purchase decision, but enter into a “loyalty loop” where they continue to build expectations and seek out education to inform their next decision.
WAYS YOU CAN USE MARKETING AUTOMATION TOOLS5getresponse.com
MEASURE LOYALTY Companies with high customer loyalty grow at twice the rate of their competitors. Companies with high customer loyalty grow at twice the rate of their competitors.
Marketing Automation is an easy way to setup regular
touch points to measure true customer loyalty. You can
segment customers and create separate nurture streams
to ask your customers how they feel about the
relationship with your company.Marketing Automation
is an easy way to setup regular touch points to measure
true customer loyalty. You can segment customers and
create separate nurture streams to ask your customers
how they feel about the relationship with your
company.
BUILD BRAND ADVOCATES
Referrals are often the largest source of new customers for many businesses.
Use Marketing Automation to determine which
customers are likely advocating for you and create
special programs and incentives for these valuable lead
sources.
PERSONALIZES EXPERIENCES
Marketing Automation allows you to identify the right content that should be delivered to each customer at the right time.
You can use this data to develop customer profiles, or
look-alike profiles from existing customers to determine
which content and messages are right for new prospects
as well.
KEEP SCORING LEADS AFTER PURCHASE
Lead scoring AFTER purchase is a great way to utilize the power of marketing automation to determine which customers are engaging with your content and who might be ready for a cross-sell, up-sell, or even a re-sell.
Providing leads with useful and relevant information
prior to making a sale strengthens trust in the brand and
creates loyalty.
CREATE END-TO-END CUSTOMER EXPERIENCES
Using the data from marketing automation you can identify the pain points, content, messaging and approaches that attracted your customers, the ones who converted, in the first place.
Nurturing programs can be set up to remind them of the
value they were seeking, teach them how to become
expert users of your product or service, provide case
studies of companies and buyers that resemble your
customers, and also begin to introduce new products
and services.
