5 Website Design Techniques Which May Harm Website And SEO Valuation

MASTER SOFTWARE SOLUTIONS PVT LTD.

Designing a website is equally art and science. It requires creative effort, idea from user's viewpoint, and large technical skills to transfer the visualized design into obvious creativeness.

The nastiest thing any corporation can do is to duplicate another company's website and execute it as his/her personal.

Such websites meet the criteria for a low rank in SEO valuations, resultant in poor traffic and low position in search engine ranking.

There are web design techniques that should be avoided or chosen with objective investigation, as they might be either harming website design, or moving back SEO evaluation.

1. Using Tables In Website Layout

Using tables in a web page layout makes the page complex, as most layout tables apply a bunch of table attributes such as col span, row span and nested tables. Though designing tables may be effortless, the maintenance is hard.

Tables might block the flexibility of the page which affects SEO. Nested tables take a lot more time to load than CSS for the same design.

2. Infinite Scrolling Although scrolling is a very trendy design and often used across the majority of websites (especially e-commerce), it is not for every website. If the goal of the website is to stream content constantly and the content arrangement is flat, it can be helpful. If the objective of the website is to assist users to locate a definite task or evaluate choices, it can harm user experience.

Infinite scrolling is a bad technique for websites focused on task completion activities. This requires them to back-track their search or find a particular content.

3. Parallax ScrollingParallax scrolling is broadly used and is an excellent function that leads to a faithful visitor, there are issues related with it too. Parallax scrolling may lead to low judgment for SEO ranking. If the parallax website is one page of content, images, and good visual display it is OK.

However, if the website has info graphic i.e. image having text, Google does not read it! This can low down the SEO ranking.

4. Lazy LoadingLazy loading does not allow content or images to load until users cooperate with that part of the page. This content then cannot be indexed by spiders and will not be able to load the rest of the page (only the noticeable content gets indexed). This can lead to low valuation for SEO and harm the page traffic.

5. Lack Of Mobile Configured DesignWith high access of mobile, it is vital for a company to have its website mobile friendly, with a responsive and adaptive design. This has a direct bearing on traffic. With Google's opening of mobile algorithm, websites who are not mobile friendly are pushed down into the search listing.

With Google's opening of mobile algorithm, websites who are not mobile friendly are pushed down into the search listing.

Trying to copy a so called 'great design' from several other websites might look new and creative, but such steps can act as a barrier to meeting the desired goals and objectives of the website in the long run. They may not only damage the creative application, but also block the usual SEO evaluation of the website.

These mentioned problem areas are a sight into the probable undecided design technique which may whichever arm or harm a website. It is necessary for the site owner to fully recognize the purpose of these website designing techniques before just applying them to their website for maximizing gains.

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