50 anniversary khao shong: the essence of thai

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Page 1: 50 Anniversary Khao Shong: The essence of Thai

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Page 2: 50 Anniversary Khao Shong: The essence of Thai

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Khao Shong The Essence of Thai Coffee

Page 3: 50 Anniversary Khao Shong: The essence of Thai

Khao Shong, to millions of Thais, means coffee. For half a century, Thailand's original home-grown brand of coffee has titillated the taste buds of the Thai people with its rich and distinctive flavour that is ideally suited to local tastes. Now entering its sixth decade and more successful than ever, Khao Shong has launched a brand new range of products aimed to cater to the tastes of a whole new generation of coffee lovers, yet retaining the superb quality, taste and aroma for which the Khao Shong brand is renowned.

The Khao Shong story began in 1959 when Mr. Chira Chiralerspong noticed wild coffee beans scattered at the sides of the road in the Khao Kra Shong National Park in Trang province, southern Thailand. He collected a few of the beans and, through his experience in coffee production in Indonesia, began experimenting with different roasts. Ultimately he came up with a roast that produced the fine aroma and rich, full-bodied taste that he was looking for.

In 1962, Mr. Chira launched Khao Shong Coffee to the Thai market for the first time, naming his coffee product after the site in Trang where the first beans were found. The rich aroma and superb taste of Khao Shong ensured that the coffee quickly grew in popularity, spreading rapidly throughout the Thai market.

In 1975 he established a coffee roasting and grinding facility in Bangkok, and four years later launched Khao Shong Instant Coffee, Thailand's first home-brand instant coffee. By 1991, the Khao Shong Company had expanded considerably and operations were relocated to a modern new plant in Samutprakarn province on the outskirts of Bangkok. Today the company operates dedicated factory, warehouse and distribution facilities in Samutprakarn, with sales and marketing activities run from the Bangkok office.

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Khao Shong The Essence of Thai Coffee

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Page 4: 50 Anniversary Khao Shong: The essence of Thai

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Instant Coffee

Agglomerated Instant Coffee Formula 1 (100% Coffee)°“·ø ”‡√Á®√Ÿª™π‘¥‡°≈Á¥  Ÿµ√ 1 ( °“·ø 100%)°“·ø·∑â 100% ∑’Ë¡’√ ™“µ‘‡¢â¡¢âπ ·≈–ÀÕ¡°≈‘Ëπ°“·ø·∑â ™ß≈–≈“¬∑—π∑’G i f ll fl d i hl ti 100% ff

Agglomerated Instant Coffee Mixture Formula 2 (92% Coffee, 8% Caramel)°“·ø ”‡√Á®√Ÿª™π‘¥‡°≈Á¥  Ÿµ√ 2 (°“·ø 92%, §“√“‡¡≈ 8%)‡æ◊ËÕ√ ™“µ‘∑’Ëπÿà¡π«≈ ·≈–ÀÕ¡°≈‘Ëπ§“√“‡¡≈ ™ß≈–≈“¬∑—π∑’For a smoother taste and aroma, with a hint of caramel.

Page 5: 50 Anniversary Khao Shong: The essence of Thai

§Õøøïò¡‘° å 3 in 1∂÷ß∑ÿ°√  §√∫∑ÿ°Õ“√¡≥å

Coffee Mix Powder 3 in 1

5

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„𧫓¡Õ√àÕ¬¢Õß√ ™“µ‘°“·ø·∑â

Khao Shong Coffee Mix Powder 3 inSuper RichFrom our famous recipe, Khao Shong Super Rich Coffee Mix is created with a passion for perfect tasof rich aromatic, smooth, and full-bodied coffee in aKhao Shong Super Rich Coffee Mix, a drink for eve

°“·ø‡¢“™àÕߧÕøøïò¡‘° å 3 in 1 ‡Õ ‡ª√ ‚ à́‡¢“™àÕ߇ՠ‡ª√ ‚´à 3 in 1 ‡ªìπ°“·øª√ÿß ”‡√Á®™π‘¥ºß

∑’˪√ÿßÕ¬à“ßæ‘∂’æ‘∂—π ®π‰¥â√ ™“µ‘∑’Ë≈ßµ—«¢Õß°“·ø·∑â ÀÕ¡‡¢â¡¢âπ ·≈–°≈¡°≈àÕ¡  —¡º— ‰¥âµ—Èß·µà‡√‘Ë¡©’°´Õß

Khao Shong Coffee Mix Powder3 in 1 EspressoArt in a cup, Khao Shong Espresso 3 in 1 iscarefully and perfectly blended for a smooth, rich and real taste. Great espresso taste starts with Khao Shong Espresso 3 in 1!

Page 6: 50 Anniversary Khao Shong: The essence of Thai

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À«“π¡—π¢Õßπ¡¢âπ º ¡º “π°—∫√ ™“µ‘‡¢â¡¢âπ¢Õß°“·ø·∑â·∫∫¥—È߇¥‘¡‰«â

‰¡à‡ª≈’ˬπ·ª≈ß

Khao Shong Coffee Mix Powder 3 in 1 Condensed MilkStill remember the good old time of a classic cup of coffee with the smooth taste of condensed-milk? Khao Shong Condensed Milk 3 in 1 brings the past back to you by blending unique full-bodied coffee and rich condensed milk creating a perfect cup of coffee to remember.

°“·ø‡¢“™àÕߧÕøøïò¡‘° å 3 in 1 ¡Õ§§à“°“·øª√ÿß ”‡√Á®‡¢“™àÕß¡Õ§§à“ ª√ÿߢ÷Èπ¥â«¬§«“¡æ‘∂’æ‘∂—π

®“° à«πº ¡∑’Ë≈ßµ—«√–À«à“ß°“·ø·≈–‚°‚°â ∑”„À≥â√ ™“µ‘

¢Õß°“·ø√ ™ÁÕ°‚°·≈µ∑’ËÕ√àÕ¬ °≈¡°≈àÕ¡ ÀÕ¡°√ÿàπ

Õ—π‡ªìπ‡Õ°≈—°…≥å¢Õß°“·ø‡¢“™àÕß¡Õ§§à“

Khao Shong Coffee Mix Powder 3 in 1 MochaBringing stories to life, Khao Shong Mocha 3 in 1 is carefully created to deliver the original balanced and full-bodied taste with a perfect blend of chocolate. Taste history with Khao Shong Mocha 3 in1!

§Õøøïò¡‘° å 3 in 1∂÷ß∑ÿ°√  §√∫∑ÿ°Õ“√¡≥å

Coffee Mix Powder 3 in 1

Page 7: 50 Anniversary Khao Shong: The essence of Thai

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¡‡∑’¬¡‡¢“™àÕß ‰√â§Õ‡≈ ‡µÕ√Õ≈‡∑’¬¡™à«¬‡æ‘Ë¡§«“¡πÿà¡π«≈¢Õß√ ™“µ‘°“·ø §«“¡°≈¡°≈àÕ¡¬‘Ëߢ÷Èπ

ao Shong Non-Dairy Creamero Shong cholesterol-free non-dairy creamer,s a smooth flavour to coffee for a perfect taste

°“·ø‡¢“™àÕߧÕøøïò¡‘° å 3 in 1 §“ªŸ™‘‚π°“·øª√ÿß ”‡√Á®‡¢“™àÕߧ“ªŸ™‘‚π „Àâ√ ™“µ‘¢Õß°“·ø·∑⺠¡º “π°—∫π¡ ¥

πÿà¡≈–¡ÿπ¥â«¬øÕßπ¡‡∫“Ê ·≈–ÀÕ¡ °≈¡°≈àÕ¡¥â«¬√ ™ÁÕ°‚°·≈µ∫“ßÊ

Khao Shong Coffee Mix Powder 3 in 1CappuccinoKhao Shong Cappuccino 3 in 1 gives the perfect cup of

luscious, authentically foamy cappuccino everywhere,

just as if you are sitting in your own personal cafe'.

§Õøøïò¡‘° å 3 in 1∂÷ß∑ÿ°√  §√∫∑ÿ°Õ“√¡≥å

Coffee Mix Powder 3 in 1

Page 8: 50 Anniversary Khao Shong: The essence of Thai

§Õøøïò¡‘° å 3 in 1 ™π‘¥‡¬Áπ

Coffee Mix 3 in 1 Iced Coffee

8

°“·ø‡¢“™àÕß ‚Õ‡≈’Ȭ߰“·øª√ÿß ”‡√Á®™π‘¥ºß∑’Ë¡’ à«πº ¡¢Õß°“·ø ”‡√Á®√Ÿª ·≈–πÈ”µ“≈  –¥«°¬‘Ëߢ÷Èπ‡æ’¬ß‡µ‘¡πÈ” ≈–≈“¬„ππÈ”‡¬Áπ ·≈â«„ àπÈ”·¢Áß°Á®–‡ªìπ‚Õ‡≈’È¬ß ‡§√◊ËÕߥ◊Ë¡‡¬Áπ Ê ·°â°√–À“¬„À⧫“¡ ¥™◊Ëπ°—∫√à“ß°“¬

Khao Shong Iced Black (O-Liang)Iced Black Coffee includes sugar for added convenience. Just dissolve in cold water, add ice and it's ready to drink with full flavour and rich aroma. O-Liang iced beverage, for a refreshing pick-me-up.

°“·ø‡¢“™àÕß §Õøøïò¡‘° å 3 in 1 ™π‘¥‡¬Áπ à«πº ¡¢Õß°“·ø ”‡√Á®√Ÿª §√’¡‡∑’¬¡ ·≈–πÈ”µ“≈  –¥«°¬‘Ëߢ÷Èπ‡æ’¬ß‡µ‘¡πÈ” ≈–≈“¬„ππÈ”‡¬Áπ·≈⫇µ‘¡πÈ”·¢Áß ¥◊Ë¡‰¥â∑—π∑’√ ™“µ‘‡¢â¡¢âπ ÀÕ¡À«“πÕ√àÕ¬

Khao Shong Coffee Mix3 in 1 Iced Coffee 3 in 1 Ice Coffee includes non-dairy creamer and sugar for added convenience. Just dissolve in cold water, add ice and it's ready to drink with full flavour and rich aroma.

Page 9: 50 Anniversary Khao Shong: The essence of Thai

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°“·ø·∑⇢“™àÕß  Ÿµ√ 2 §—Ë«·≈–∫¥ °“·ø 92% §“√“‡¡≈ 8%°“·ø‡¢“™àÕߧ—Ë«·≈–∫¥ Ÿµ√ 2 º≈‘µ®“°‡¡≈Á¥°“·ø‰∑¬ §—¥‡≈◊Õ°™π‘¥∑’Ë¡’§ÿ≥¿“楒 ¡’°≈‘ËπÀÕ¡ √ ‡¢â¡¢âπ·∫∫‰∑¬Ê ¥◊Ë¡Õ√àÕ¬∑—Èß√âÕπ·≈–‡¬Áπ à«πª√–°Õ∫‚¥¬ª√–¡“≥ : °“·ø 92% §“√“‡¡≈ 8%

Khao Shong Coffee Formula 2Roasted & Ground Coffee 92% Caramel 8%This roasted & ground coffee is carefully processed and blended from selected fine quality Thai coffee beans to provide full-bodied, rich aroma and smooth caramel taste in all types of coffee makers. Delicious either hot or with ice.

°“·ø·∑⧗˫·≈–∫¥

Roasted and Ground

°“·ø·∑⇢“™àÕß  Ÿµ√ 1§—Ë«·≈–∫¥ °“·ø 100%°“·ø‡¢“™àÕߧ—Ë«·≈–∫¥ º≈‘µ®“°‡¡≈Á¥°“·ø‰∑¬ §—¥‡≈◊Õ°™π‘¥∑’Ë¡’§ÿ≥¿“楒æ—π∏ÿå "Õ“√“∫‘°â“" ·≈– "‚√∫— µâ“" ¡“º ¡°—π„π —¥ à«π∑’ËæÕ‡À¡“– ‡æ◊ËÕ„À≥Ⱃ·ø∑’Ë¡’°≈‘ËπÀÕ¡ √ °≈¡°≈àÕ¡ ¥◊Ë¡Õ√àÕ¬∑—Èß√âÕπ·≈–‡¬Áπ

Khao Shong Coffee Formula 1Roasted & Ground Coffee 100%This roasted & ground coffee is carefully processed

and blended from selected fine quality Thai Arabica

and Thai Robusta coffee beans to provide full-bodied,

rich aroma and smooth taste in all types of coffee

makers. Delicious either hot or with ice.

Page 10: 50 Anniversary Khao Shong: The essence of Thai

Factory Puts Freshness First

Recognized for Quality

The success of Khao Shong Industry 1979 Co., Ltd. has derived from the basic principle of the company, which aims to satisfy consumers with the best products. The company's high standards of performance are the fruits of the following policy: - Consistent high quality standard of the products and continuous product development - Reasonable price - Care for society and environmental protection through the efficient utilization of energy and natural resources.

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Page 11: 50 Anniversary Khao Shong: The essence of Thai

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∫√‘…—∑ §Õøøïò‡´≈ å ®”°—¥ ‡ªìπºŸâ®—¥®”Àπà“¬°“·ø‡¢“™àÕß ¡’°“√¢¬“¬µ≈“¥„πµà“ߪ√–‡∑»‡æ‘Ë¡¢÷ÈπÕ¬à“ßµàÕ‡π◊ËÕß ‡¢“™àÕ߇ªìπ°“·ø·∫√π¥å‰∑¬·∫√π¥å·√° ·≈–‡ªìπ°“·ø·∫√π¥å‰∑¬∑’Ë¡’¬Õ¥¢“¬ Ÿß‡ªìπÕ—π¥—∫ 1 „πª√–‡∑»‰∑¬„πªí®®ÿ∫—π ‡¢“™àÕ߇ªìπº≈‘µ¿—≥±å°“·ø∑’˺Ÿâ∫√‘‚¿§‰«â«“ß„®¡“µ≈Õ¥ 50 ªï ‡π◊ËÕß®“°¡’§ÿ≥¿“æ Ÿß „™â«—µ∂ÿ¥‘∫®“°∏√√¡™“µ‘‚¥¬‰¡àª√ÿß·µàß°≈‘Ëπ·≈–√ °“·ø¥â«¬ “√ —߇§√“–Àå ºà“π°“√º≈‘µ¥â«¬‡∑§‚π‚≈¬’∑’Ë∑—π ¡—¬ ª≈Õ¥¿—¬ ·≈–§ÿ≥¿“扥⡓µ√∞“π °¡“¬√—∫√Õߧÿ≥¿“ ‡™‡™àπ‡™ 2000,01 : 200ISO 900 ,9001 : 2SO 900O 9001 : 2000HACCP, HALAL ‡ªìπµâπ

Pioneer and Leading Thai Coffee Producer

Khao Shong Industry 1979 Co., Ltd. has produced coffee under the "Khao Shong" brand for over 50 years, starting out by roasting little more than a handful of coffee beans and becoming the largest and only successful Thai producer of instant coffee products. The company produces coffee under internationally recognized standards of quality and hygiene and in accordance with the policy ”producing hygienic and safe high-quality products for maximum consumer satisfaction“ and based on ceaseless development.

Today, the company answers the needs of Thai and overseas consumers with aromatic, full-bodied coffee products at top-value prices. The company has split its coffee sales into two major markets - domestic and overseas sales - achieving highly satisfactory performance in both segments in accordance with the company’s far-sighted vision. Khao Shong Coffee largely owes its success to its unique character and outstanding flavour. As a result, Khao Shong Industry 1979 Co., Ltd. is today the largest and sole Thai-owned coffee producer in Thailand, proudly creating fine-quality coffee products for Thai coffee lovers under the slogan:

"Khao Shong - The Essence of Thai Coffee"

Coffee Sales Co., Ltd., the distributor of Khao Shong Coffee, has steadily increased its market throughout Thailand and overseas. Khao Shong is the pioneer Thai brand of coffee which is also the country’s leading Thai coffee brand at present. Thai consumers have trusted in Khao Shong products throughout 50 years as a result of the high quality of the finished products.

All products are produced using the latest process technology in compliance with the ISO 9001:2000 quality management standard, as well as HACCP, HALAL, and more.

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