50 asks in 50 weeks 2011 - 1 hour
TRANSCRIPT
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50 Asks in 50 Weeks: How to Jumpstart Your Development Office
Amy Eisenstein, MPA, CFRE
Tri Point Fundraising
Follow on Twitter
#50Asks
@amyeisenstein
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Shelter – Upon Arrival
2 Gov’t Grants
5 Foundation Grants
1 Awards Dinner (Event) (no sponsorships)
1 Year End Appeal
1 Card Sale
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10 Asks (Solicitations)
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Shelter – End of Year 2
2 Gov’t Grants No Change
8 Foundation Applications (+3)
1 Awards Event (+6 Sponsors) (+6)
1 Year End Appeal No Change
No Card Sale (-1)
10 Individual Solicitations (+10)
2 Newsletters w/ BRE’s (+2)------------------------------------------------------------------------------
30 Asks (+20)
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Key Strategies to Raise More Money:
Ask frequently
Diversify
Ask smart
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Counting Your Asks (Solicitations)
Grant proposals = 1 ask
Sponsorship proposals = 1 ask
Individual solicitations = 1 ask
Bulk Mail/ Email = 1 ask
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Counting Your Asks
How many asks do you currently do?
Which areas need additional asks for you to have a diversified fundraising plan?
What can you do to increase the
number of asks you make?
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Bulk Mail
Traditional and Electronic
Snail Mail and Email
Have a solid plan
Personalize, personalize, personalize
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Individuals
Board Members (100% Participation)
Identifying Prospects
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Events
Event Pros and Cons
Event Fundraising Committee
Sponsorships,
Not Ticket Sales
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Grants
Research grants proactively
Call foundations to build relations
Follow guidelines and answer questions
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Parting Thought
If You Don’t Ask, You Won’t Get.
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Amy Eisenstein, MPA, CFRE
www.tripointfundraising.com
Follow me @amyeisenstein
SPECIAL OFFER:Receive a 10% discount off my book (from my website):
Discount Code: 50AsksOffer