50+ campaign. any age is the right age people 50+ 99 million in u.s. 20 million believe they are too...
TRANSCRIPT
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50+ Campaign
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Any Age is the Right Age
People 50+
• 99 million in U.S.
• 20 million believe they are too old to be donors
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The Need
• In 2011, people 50+ were:
– 64% of the waiting list for organs
– 60% of recipients
– 32% of donors
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50+ Campaign
• Launched May 2012 by Dr. Howard Koh, HHS Assistant Secretary for Health
• Three Agency Campaign: HRSA/AoA/NIA– Health Resources and Services Administration
(HRSA)
– Administration on Aging (AoA)
– National Institute on Aging (NIA)
• Collaborators– National Association on Area Agencies on Aging
(N4A)
– National Institute of Senior Centers (NISC)
USA Today September 12, 2012
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Communications Components
• Traditional Media: Print, Radio, and TV PSAs
– Print: 12-page booklet in English (Spanish at printers); posters; table tents; print articles; articles distributed through NAPS syndication service.
• Online & Social Media: Banner Advertising, Search Engine Marketing Text Ads, Facebook, Webpage and e-card on AoA.gov.
– Videos: Several videos (ranging from 2 to 8 minutes) featuring 50+ recipients, donors, and donor families (See home page, organdonor.gov.) More forthcoming.
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Table Tent
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Brochure
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Posters
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Print Ads
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PSAs
• Radio spots available in 60-, 30-, and 15-second lengths
• 50+ TV PSAs for release in February for use in April 2013
I
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OPOs and Hospitals are Critical to Campaign Success
• Use these materials in your hospitals—great mini-campaign
within the hospital campaign
• Show the videos in your hospitals
• “Like” organdonor.gov’s Facebook page, and repost
information related to 50+ on your Facebook page.
• Include messaging about the need for 50+ donors in all
presentations and materials.
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Order Free Materials
Contact the HRSA Information Center
• 1.888.Ask.HRSA
• http://www.ask.hrsa.gov/results_materials.cfm?type=orgdon
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Let Us Know How We Can Help You …
Mary L. Ganikos, PhD
Chief, Education Branch
Division of Transplantation
Healthcare Systems Bureau
Health Resources and Services Administration
301.443.8665