next generation communication€¦ · generation z < 15 50+ million millennials 15-35 80 million...
TRANSCRIPT
Today’s generations
3
2
1 generationsunderstanding the Millennialscommunication3 connection truths, trends, & tips
today’s agendaBuckle up and buckle down
Q&Awrap-up
Age Numbers
GenERATION Z < 15 50+ millionMillennials 15-35 80 million
Gen X 36-50 51 millionBoomers 51-69 76 millionBuilders 70-90 56 million*
G.I. Generation 91+ 60 million*
THE Generations
13% 30%
18%39%
Millennials Gen X Boomers Builders
2015 workplace4 generations representin’
25%
75%
Millennials Other Generations
2025 workplaceOh the places they’ll go
63%
of Millennials HAVE A BACHELORS DEGREE MAKING THEM THE MOST EDUCATED
GENERATION EVER.
millennial statsHmmmm…
70%
of Millennials across the globe might ‘reject’ traditional business to
work independently.
50%
of Millennials believe their organization
could do more to develop future leaders.
ofMillen
nialevolution the
A millennial’s journeySoooo that’s what happened
2015
2009
2008
2007
20051988
2003
2001
2000
Millennials area critical mass
of changeagents.
(you know it’s true)
3
2
1 generationsunderstanding the Millennialscommunication3 connection truths, trends, & tips
today’s agendaBuckle up and buckle down
Q&Awrap-up
“EVERYONE
COMMUNICATES,FEW CONNECT.
John C. Maxwell
79%
of Millennials would rather be mobile than static while
working.
communication statsHmmmm…
80%
of U.S. Executives find communications across
generations to be the most challenging workplace issue.
56%
of millennials won’t accept jobs from
companies that ban social media.
builders boomers genX millennials
formal, respectful
formal, directinformal, flexible
informal, authentic
phone email email & texttext, Facebook,
instagram & Tumblr
Need background info & details
Keep professional
Need options & zero meetings
Want brevity, real time & quick
responses
summ
ary
view
attit
ude
communicationShifting perspectives
90%of all text messages are read within 3 minutes.
poll answerAha!
3connections
and tips fortruths, trends,
transformative
(in a digital age)
And now…Drum roll please
Nothing but the truthtruth #1
(great minds think alike)
REQUIRESCONNECTING
COMMONALITY
What is your preferredway to communicate
at work?
Trend #1the Digital Divide
Millennials non-Millennials
Connecting requires commonalitytip #1
PreferTO
defer
62%of email is first opened on a mobile device.
poll answerEureka!
No time for darestruth #2
simplicity(keep it simple silly)
REQUIRESCONNECTING
Do you agree that the way we consume information
has changed?
+ =
Trend #2Consumption shift
tech Social stream economy
Connecting requires simplicitytip #2
SimplifyTO
Amplify
80%of all global consumer internet traffic will be video by 2019.
poll answerYahtzee!
truth #3
authenticity(you are the only you)
REQUIRESCONNECTING
It ain’t no lie
Do you ever check yourwork email in bed in the morning
or evening?
Trend #3Work-life integration
work
Life
now
work Life
then
Connecting requires authenticitytip #3
authorityauthenticity
earns
80%want regular feedback from their managers.
poll answerGreat Scott!
BONUS: truth #4
frequency(instant gratification nation)
REQUIRESCONNECTING
Take it to the bank
What goes throughyour mind when your manager
isn’t speaking to you?
Trend #4Real-time feedback
Connecting requires frequencytip #4
feedback
Favorfrequent
3321 COMMONALITY
prefer to defersimplicity simplify to amplify
communication recapSoak it in
authenticity authenticity earns authority
connections
and tips fortruths, trends,
transformative
(in a digital age)frequency favor frequent feedbackBonus
Identify one area whereyou need to sharpen your
Your turnThe pressures on…
communication.
3
2
1 generationsunderstanding the Millennialscommunication3 connection truths, trends, & tips
today’s agendaBuckle up and buckle down
Q&Awrap-up
“happiness only
real whenShared.Chris McCandless
why it mattersInfluence requires others
Thank youy’all rock!
“Don’t let your learninglead to knowledge.let your learning
Jim Rohnlead to action.
references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-we-talk-about-work/
Mr Youth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey
27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/
Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/
22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/
YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/