6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH Neil Patel KISSmetrics

@neilpatel #KISSmetrics

DOING BUSINESS ON THE WEB FOR 11 YEARS RUN AT LEAST 4 NEW A/B TESTS A MONTH

IDEA #1 FLIP AROUND YOUR FUNNEL

Conversion optimization is like dating

Why does your funnel have to look like this?

Engage with your visitors first

Engage with your visitors first

Results 52.11% INCREASE IN SIGNUPS

IDEA #2 EVOKE CURIOSITY

People will drop off, unless

Give a reason to stick around

Give a reason to stick around

Give a reason to stick around

Results 63.5% INCREASE IN FOLLOWUP RESPONSE

IDEA #3 DONT FORGET TO FOLLOWUP

Stay top-of-mind

Stay top-of-mind

Train your users Train your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address. - Train people to click - Ask for micro commitments - Give before you ask - Be patient You need to train your visitors to buy. Tim Sykes

Results 84.7% INCREASE IN REVENUE

IDEA #4 QUIZ YOUR VISITORS

Use interactive quizzes

Use interactive quizzes

Tips on creating quizzes 1. START WITH 5 QUESTIONS 2. USE IMAGES WHEN POSSIBLE 3. LIMIT YOUR CHOICES PER QUESTION TO 4

Results 281% INCREASE SIGNUPS

IDEA #5 MAKE SIGNING UP EASY

People are lazy

People are lazy

Results 59.4% INCREASE SIGNUPS

Test your call to actions

Results 22% INCREASE SIGNUPS

IDEA #6 GET PERSONAL

People want to feel special

Use geo based data throughout your funnel

Use geo based data throughout your funnel

Use geo based data throughout your funnel

Results 68% INCREASE IN ENGAGEMENT

THANKYOU! Neil Patel kissmetrics.com npatel@kissmetrics.com