! ! ! The Early Stage! Growth Playbook! ! Aihui Ong (i-we)! Founder & CEO!

@LoveWithFood / @aihuiWhat Is Love With Food HELP CONSUMERS DISCOVER ORGANIC OR ALL-NATURAL SNACKS

@LoveWithFood / @aihuiBrands We Work With Non-GMO Gourmet Popcorn Seattle, WA Non-GMO Coconut Chips San Francisco, CA Goats Milk Caramel Brookeld, VT All-Natural Salsa Albuquerque, NM

@LoveWithFood / @aihuiCompany 2.5 year old 13 team $2MM revenue

! ! ! GROWTH FOCUS! for early stage! ! !

@LoveWithFood / @aihuiPrioritize - Tracking & Analytics Tools War is 90% information War is 95% server-side information

@LoveWithFood / @aihuiPrioritize - Homepage Test Image Test Messaging

@LoveWithFood / @aihuiUser Testing Video

@LoveWithFood / @aihuiCurrent Funnel Homepage Click Learn More About Page Snack Box Click on Choose ShopAbout Page FAQ General Membership Questions How It Works 10 CLICKS! LATER

@LoveWithFood / @aihui More explanation Show Past Boxes Urgency How It Works Testimonials Links to Pricing Page Links to About A B

@LoveWithFood / @aihuiA vs B Results

@LoveWithFood / @aihuiTest Conclusion User feedback provides ideas on WHAT to test BUT users are NOT always right!

! How to collect user feedback?! ! !

@LoveWithFood / @aihuiWays To Collect User Feedback $100/3 tests $63/month $5/test Y U NO LOVE WITH FOOD LOTSA LOVE WITH FOOD FREE FREE

Who on your team! has the closest contact! to CUSTOMERS?

@LoveWithFood / @aihuiCustomer Happiness Team 1. Customer service are the EYES & EARS of the Company 2.Weekly meeting to discuss issues 3.If you can x one thing, what would it be? design, copy etc

@LoveWithFood / @aihuiCS Are Product People Too! Make It Fun! Award Prizes

@LoveWithFood / @aihuiA B $2 More explanation Urgency Photos of customers Unboxing video by customer

@LoveWithFood / @aihuiA vs B Results

@LoveWithFood / @aihuiGrowth Ideas 1QUARTER 1DAY 3GROWTH IDEAS

@LoveWithFood / @aihuiGrowth Ideas gluten free box Partnershipsmoms brides new funnel special offers food banks referral program tv paypalbumper stickers

@LoveWithFood / @aihuiToo Many Ideas. What to Test? Rule #1! Always Be! Testing Rule #2! Pick 1 Metric! to Improve On Rule #3! Start With Low! Hanging Fruit Ideas

! THE END ! Aihui Ong (i-we)! aong@lovewithfood.com! @aihui