PAGE 1 © 2017 OHIO ASSOCIATION OF COUNTY BOARDS of DD

50TH ANNIVERSARY

CUSTOM BILLBOARD GUIDEBOOK

HOW to CUSTOMIZE

CAMPAIGN BILLBOARD MATERIALS

February 16, 2017

PAGE 2 © 2017 OHIO ASSOCIATION OF COUNTY BOARDS of DD

CUSTOM POSTER GUIDEBOOK

TABLE OF CONTENTS

Billboard Samples 3

Custom Billboard Template 4

Fill In The Blank Suggestions 5

Photography Tips 6

This Guidebook provides OACB

members an overview and how-to

guidelines to customize billboards

to promote the Always There 50th

Anniversary Campaign in their local

communities.

PAGE 3 © 2017 OHIO ASSOCIATION OF COUNTY BOARDS of DD

BILLBOARD SAMPLES

TWO TYPES OF BILLBOARDS If you have access to billboard space, consider using

one of our Always There templates, which are

available in two sizes.

LOGO-FOCUSED TEMPLATE

One billboard design emphasizes the Always There

campaign logo and can be adapted to reflect your

county.

HEADLINE-FOCUSED TEMPLATE The second set of artwork will allow you to

customize the “Always ____” headline with a word

that reflects a story from your county.

LOGO-FOCUSED TEMPLATE

SAMPLE

SAMPLE

HEADLINE-FOCUSED TEMPLATE

PAGE 4 © 2017 OHIO ASSOCIATION OF COUNTY BOARDS of DD

CUSTOM BILLBOARD TEMPLATE

CUSTOMIZING OPTIONS Billboard artwork that can be customized in a

number of ways to reflect a story from your

community is available for download on the Always

There tool kit. Files have been built in Photoshop

and will require Adobe Creative Suite software

to edit. Install the Univers fonts listed in the tool kit

before opening these editable files.

PERSONALIZE THE HEADLINE If using the headline-focused template, select

an impactful word or short phrase and use a font

that looks like handwriting to make the poster

more personal.

USE A REAL PHOTO Replace the picture with an engaging photo that

reflects your community.

UPDATE THE BRANDING Add your county board logo and URL at the bottom of

the billboard. If possible, update your website to

include a link back to the Always There campaign

website after it launches later this year.

SAMPLE

PERSONALIZE THE HEADLINE

USE A REAL PHOTO UPDATE THE BRANDING

PAGE 5 © 2017 OHIO ASSOCIATION OF COUNTY BOARDS of DD

FILL IN THE BLANK SUGGESTIONS

Introduce the story told through your photo by

updating the fill in the blank headline with a

compelling verb. See list below for inspiration, but

feel free to come up with your own unique

headline.

ALWAYS…

•  learning

•  growing

•  working

•  achieving

•  contributing

•  discovering

•  pushing boundaries

•  making new friends

•  trying new things

•  supportive

•  collaborative

•  striving

•  loving

FONTS Use a handwriting font in the contrasting teal to

emphasize and personalize your headline. You can

find links to download handwriting fonts in the

Always There tool kit.

FONT SAMPLES

Draw attention to your

billboard by using a

compelling and

customized headline.

Learn more about fonts at

AlwaysThereForOhio.org/toolkit

PAGE 6 © 2017 OHIO ASSOCIATION OF COUNTY BOARDS of DD

PHOTOGRAPHY TIPS

These basic tips will help you enhance the quality

and energy expressed by your images.

FIND GOOD LIGHT

Move your subject to an area that is well lit,

preferably away from fluorescent ceiling lights.

Consider moving outside. Early morning and late

day sunlight provide a warm glow. Overcast skies

offer even lighting; bright sunlight makes your

subjects squint.

AVOID BACKLIGHTING

Make sure the light or sun is behind you so the

light falls on your subject’s face. Try shooting with

the flash on and also shoot with it off to

experiment with the best lighting.

KEEP COMPOSITIONS SIMPLE

One subject is all you need. Make sure the

background is uncomplicated and uncluttered.

TELL A STORY Include relevant objects in your subjects hands,

or pose them in an environment that supports the

story. Get up close and personal. If you

photograph more than one person, make sure they

are interacting in a way that adds to your story.

Consider embraces, shaking hands, holding a

common item, sitting close together or back to

back, etc. Tell them jokes to make them laugh. Ask

them challenging questions as you shoot, it will

make their eyes light up.

Showcase your unique

stories with the perfect

photograph.