53916508 tours and travels

5/28/2018 53916508 Tours and Travels

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CHAPTER 1

INTRODUCTION

1.1 DEFINITION OF ENTREPRENEURSHIP

Entrepreneurship is the practice of starting new organizations or revitalizing mature

organizations, particularly new businesses generally in response to identified

opportunities. Entrepreneurship is often a difficult undertaking, as a vast majority of new

businesses fail. Entrepreneurial activities are substantially different depending on the type

of organization that is being started. Entrepreneurship ranges in scale from solo projects

(even involving the entrepreneur only part-time) to major undertakings creating many job

opportunities. any !high-profile! entrepreneurial ventures seek venture capital or angel

funding in order to raise capital to build the business. "ngel investors generally seek

returns of #$-%$& and more e'tensive involvement in the business. any kinds of

organizations now e'ist to support would-be entrepreneurs, including specialized

government agencies, business incubators, science parks, and some *s.

1.2 DEFINITION OF ENTREPRENEUR

"n entrepreneur is a person who has possession over a new enterprise or venture and

assumes full accountability for the inherent risks and the outcome. +he term is a

loanword from rench and was first defined by the rish economist ichard /antillon. "

female entrepreneur is sometimes known as an 0entrepreneuse1. 2owever, with the word

!entrepreneuse! being the rench feminine form of entrepreneur, its usage in English in

delineating se'es detracts from the meaning of the word 3Entrepreneur4. Entrepreneur in

English is a term applied to the type of personality who is willing to take upon herself or

himself a new venture or enterprise and accepts full responsibility for the outcome.

+he modern myths about entrepreneurs include the idea that they assume the risks

involved to undertake a business venture, but that interpretation now appears to be based

on a false translation of /antillon5s and 6ay5s ideas. +he research data indicate that

successful entrepreneurs are actually risk averse. +hey are successful because their

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passion for an outcome leads them to organize available resources in new and more

valuable ways. n doing so, they are said to efficiently and effectively use the factors of

production. +hose factors are now deemed to include at least the following elements8 land

(natural resources), labor (human input into production using available resources), capital

(any type of e9uipment used in production i.e. machinery), intelligence and knowledge,

and creativity. " person who can efficiently manage these factors in pursuit of a real

opportunity to add value in the long-run, may e'pand (future prospects of larger firms

and businesses), and become successful.

Entrepreneurship is often difficult and tricky, as many new ventures fail. Entrepreneur is

often synonymous with founder. ost commonly, the term entrepreneur applies to

someone who creates value by offering a product or service. Entrepreneurs often havestrong beliefs about a market opportunity and organize their resources effectively to

accomplish an outcome that changes e'isting interactions.

6ome observers see them as being willing to accept a high level of personal, professional

or financial risk to pursue that opportunity, but the emerging evidence indicates they are

more passionate e'perts than gamblers.

:usiness entrepreneurs are viewed as fundamentally important in the capitalistic society.6ome distinguish business entrepreneurs as either !political entrepreneurs! or !market

entrepreneurs,! while social entrepreneurs5 principal objectives include the creation of a

social and;or environmental benefit.

1.3 HISTORY OF ENTREPRENEURSHIP

+hroughout the theoretical history of entrepreneurship, scholars from multiple disciplines

in the social sciences have grappled with a diverse set of interpretations and definitions to

conceptualize this abstract idea. *ver time, !some writers have identified

entrepreneurship with the function of uncertainty-bearing, others with the coordination of

productive resources, others with the introduction of innovation, and still others with the

provision of capital! (2oselitz, 7th century rench economist ichard /antillon. n his writings, he formally

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defines the entrepreneur as the !agent who buys means of production at certain prices in

order to combine them! into a new product (6chumpeter, 7


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1.4 NEED OF ENTREPRENEUR

Entrepreneurs play an important role in developing and contributing to the economy of a

nation. t is all the more in a developing world where are ample opportunities for

innovations to e'ploit the available resources and initiate entrepreneurial ventures. :ut

the emergence of entrepreneurship in all countries and in all parts of any country is not

usually even. /ommonly we see more entrepreneurs in comparatively more developed

areas. "nother parado' e'ists in terms of increasing number of unemployed population,

seeking wage earners career and unaware of the wide opportunities for entrepreneurial

career. +his is, by and large, because of lack of education about entrepreneurship.

+he business entrepreneur, the archetypal enterprising person, has become the focus of

interest in many nations as an instigator of social and economic change. +he search is on

for more and better ways of creating enterprising people and specially for developing

entrepreneurs. or this, the role of education and training is typically very important.

Education is a strong influencing media that sets values, develops attitudes and

motivation and induce people to ac9uire skills and competencies to achieve goals. +he

word 0education1 can be linked to the word 0enterprise1 in three ways C

Education about enterprise in which the role of education is in raising awarenessof enterprise and entrepreneurship as a key change agent in economic process.

Education through enterprise in which the education process itself can be

enhanced by using pedagogic styles which work in and makes use of enterprising

situations including the student concerned and real world project driven

approaches.

Education for enterprise, which is aimed at entrepreneurship development and

includes training e'isting entrepreneurs as well as for new business start-up.

1.5 TYPES OF ENTREPRENEUR

De have made the point that the one trait common to all entrepreneurial hearts is a drive

toward 3independence,4 and added that varying levels of that independent spirit serve to


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create a scale on which we could find and define different types of entrepreneurs. 1d like

to e'pand on those thoughts.

+he notion of differing 3types4 of entrepreneurs is only important if one is in some way

connected to the world of self-employment. "nd frankly, unless a person has a direct use

for this type of information, the subject is boring. :ut guess whatF "t least #=& of

"mericans are plugged directly into the subject as small business owners, employees of

those businesses, or family members of entrepreneurs. "s stated before, using a broad

brush to define the entrepreneurial personality will not work for serious entrepreneurs

because it leaves too many possibilities to e'amine, too many roads to travel that are

unnecessary as one decides on their future. n a nutshell, it is neither forward thinking nor

efficient to lump together, all the players and all the personalities. aking broadassumptions about the entrepreneurial personality can also lead to danger and business

failure.

*ver time have identified at least five distinct entrepreneurial types, and that discovery

represents a major step up from the 39uick fi'4 tests that claim to evaluate one1s

entrepreneurial personality in a few minutes time. Gou know the tests 1m talking about.

+he ones found in pop magazines. +he multiple choice 9uestionnaires that help puff up

the ego and encourage us to think of ourselves as independent, entrepreneurial leaders

with 3all the right stuff.4 olks, not all of us have the right stuff for the entrepreneurial

lifestyle, but then again, most entrepreneurs do not possess the right stuff to make it as

great corporate staffers at the highest levels. DhyF :ecause they tend to upset the apple

cart and make other staff uncomfortable.

+he 9uestion is not whether a test says a person can be or should be an entrepreneur. +he

issue is whether or not a person knows in their heart what 3type4 of entrepreneur they are,

if any, before the journey begins. +here is little or no value associated with a 7=-minute

personality test that gives people a green light to buy a franchise. /ould that test possibly

provide better analysis than a system that allows a person to 3think through4 ownership

issues on their ownF +here is little value in those tests, and there is little value in pursuing

an entrepreneurial lifestyle based on what other people claim to be 3hot4 new

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opportunities. t is the opinion of the prospective entrepreneur that matters most, but

unfortunately we have been conditioned to accept salesmanship and promotion rather

than thinking for ourselves. +he more informed and definite we become concerning our

traits and objectives, the better choices we are able to make.

Hetermining entrepreneurial type is an integral part of the personal analysis process for

anyone planning to succeed in the grueling world of self-employment.

ow, here is a much abbreviated description of differing entrepreneurial types. +hink of

them as e'isting on a continuum spanning horizontally left to right with an increasing

need for operational and concept independence as the list progresses. o one type is

better, stronger, or more capable than anotherB they simply have different personalities

and styles.

irst, is the EntrepreneurF "lthough tied to the 3other owned4 organization where they

are employed, the entrepreneur enjoys independent responsibilities where risk and

reputation are part of the assignment. Dhat kinds of assignments would those be,

2eading up a take-over or merger or mplementation of a new business development

plan.

+he ranchisee is ne't. +he most comfortable person in this role desires full ownership,

but needs;wants;sees the benefit of total systems association and support. +he :usiness

*pportunity :uyer desires ownership, but leaves the support fold after learning the

business.

+he ndependent goes in owning the business and knowing the business from day one.

"nd, that which is not known will be hustled, figured out, and dealt with on the fly.

inally, the Iractical Jisionary (F) with the 9uestion mark following the term grabs for

the greatest measure of independence. +his person follows their heart and their dream

with great gusto, but the 9uestion mark is attached because until the vision is proven, its

practical value and acceptance by the marketplace remains a 9uestion.

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1.6 CHARACTERISTICS OF ENTREPRENEURS

+here are certain traits and attitudes that make some people more suited to running asuccessful small business than others. n one study where entrepreneurs were given a list

of attributes and asked to rate their importance for success, the seven most highly ranked

9ualities were perseverance, the desire and willingness to take the initiative,

competitiveness, self-reliance, a strong need to achieve, self-confidence, and good

physical health .

a) Mental Ablt! " t consists of intelligence and creative thinking. "n entrepreneur

must be reasonably intelligent, and should have creative thinking and must be able to

engage in the analysis of various problems and situations in order to deal with them.

b) Clea# Ob$e%t&e' " "n entrepreneur should have a clear objective as to the e'act

nature of the business, the nature of the goods to be produced and subsidiary activities to

be undertaken. " successful entrepreneur may have the objective to establish the product,

to make profit or to render social service.

%) ('ne'' Se%#e%! " "n entrepreneur must be able to guard business secrets. Leakage

of business secrets to trade competitors is a serious matter, which should be carefully

guarded against by an entrepreneur.

*) H+an Relat,n Ablt! " +he most important personality factors contributing to the

success of an entrepreneur are emotional stability, personal relations, consideration and

tactfulness. "n entrepreneur must maintain good relation with his customers if he is to

establish relations that will encourage them to continue to patronize his business. 2e must

also maintain good relations with his employees if he is to motivate them to perform their

jobs at a high level of efficiency.

e) C,++n%at,n Ablt! " t is the ability to communicate effectively. ood

communication also means that both the sender and the receiver understand each other

and are being understood. "n entrepreneur who can effectively communicate with

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customers, employees, suppliers and creditors will be more likely to succeed than the

entrepreneur who does not.

-) Te%n%al /n,0le*e " "n entrepreneur must have a reasonable level of technical

knowledge. +echnical knowledge is the one ability that most people are able to ac9uire if

they try hard.

1. CONTRI(UTION OF ENTREPRENEURSHIP IN THE ECONOMY

*n the one hand, it is obvious that entrepreneurship is essential to rapid economic

growthB on the other no one agrees on how to measure it and so confirm its importance.Entrepreneurship is about changes in the way of doing business, new products, etc.

1..1 C,nt#bt,n' t, te tea+ ,- an ENTP

n a team environment, the E+I can contribute by8

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challenging the status 9uo, and encouraging other team members to achieve more

than they thought they could

leading other team members to a greater understanding of the concepts and

principles involved

involving people who are competent in relevant skills

contributing creative ideas on how the task can be achieved or 9uality improved

creating new ideas out of confrontational discussion

+he potential ways in which an E+I can irritate others include8

initiating too many projects, and not being able to deliver on all of them

introducing too much change, and not leaving well-established, workable routines

alone

not taking sufficient account of current realities

appearing competitive and unappreciative of the contribution of others

1..2 Pe#',nal #,0t

"s with all types, the E+I can achieve personal growth by developing all functions that

are not fully developed, through actions such as8

being selective about the initiation of projects

appreciating the value of e'isting routines that work well

investigating the facts, and documenting them, before interpreting what they mean

taking time to consider the impact of the E+I5s approach and ideas on people5s

feelings

e'pressing appreciation towards others

1..3 Re%,nn St#e''

"s stress increases, 5learned behavior5 tends to give way to the natural style, so the E+I

will behave more according to type when under greater stress. or e'ample, in a crisis,

the E+I might8

spend time brainstorming ideas, and debating or criti9uing what needs to be done


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provide a lot of drive, but try to do too much

draft in people with proven skills to work on the problem

@nder e'treme stress, fatigue or illness, the E+I5s shadow may appear - a negative form

of 6?. E'ample characteristics are8

being pedantic about unimportant details

doing things to e'cess - e.g.8 eating, drinking or e'ercising

e'pressing emotions in an intensive and uncontrolled way

being very sensitive to criticism

+he shadow is part of the unconscious that is often visible to others, onto whom the

shadow is projected. +he E+I may therefore readily see these faults in others without

recognising it in him;her self.

1. HAT DOES SUCCESS MEAN TO AN ENTP7

E+I personalities are motivated by possibilities. +hey love the outside chancesB the

new or unusual combinations lurking within the ordinary everyday world of things and

ideas. or them, something is always on the up, something is always tantalizing their

desire to re-orchestrate life into new patterns and shapesB new ways of fulfilling what can

be as strong as a never ending desire to beat the odds and win at every game in town, or

as mild as a 9uirky personal need for constant variety and change. Dith their thinking

tied to the myriad possibilities they see in the world, they act swiftly and decisively upon

those angles, choices and combinations scarcely noticed by other types, but through

which they can build whole new frameworks or completely redefine an e'isting e'ternal

situation in such a way that it appears new, revitalized and once again full of promise.

6ameness, stasis, conservatism - even daily routine - can be loathsome to fervent E+Is,

whose drive is always to be into something new, different and full of fresh possibilities,

and who, given the opportunity, will always be the first to show others a new path to

success in a venture, or to find a way of doing something that no-one has done before

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1.8 AD9ANTAES

E:%te+ent;Hue to its high capacity for risk, there is a lot of adventure.

Rle' an* #elat,n';Dork in a current job is difficult to do because of all the

!red tape! and consistent administration approval needed.

O#nalt!;6ome people feel that they can offer a new service;product that no

one else has offered before.

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!doesn5t know the ropes! as well as you do due to lack of e'perience.

N P#,%e*#e';any times during your entrepreneurial life, you will find that many

policies do not make sense, nor will they ever make sense

1.11 FACTORS AFFECTIN ENTREPRENEURSHIP

Isychology

2uman /apital

Life /ourse 6tage

Environment

6ocial etworks (ender)

Ethnic

esources

/ulture and Entrepreneurship

1.12 (ASIC PRO(?EMS OF SMA?? ENTREPRENEURSHIP

Irobably the most uncomfortable are the political and ethnical ones.

"ccording to different surveys, the most fre9uent complaints concern constantly

changing laws, high ta' rates, lack of capital, complicated access to credit, lack of

working capital, high competition, and bureaucracy.

+he basic problem is the huge and constantly growing amount of administrative costs, the

e'traction of e'tra-legal fees for permissions and approvals, and the high pressure of

corruption. +he state5s participation in business, its interference in competition and its

violation of the rights of entrepreneurs are serious barriers.

/urrently, the pressure on leu, omanian national currency. "fter 7= years of constant

depreciation of the leu, since last autumn we have been witnessing the opposite situation.

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Entrepreneurs are having a hard time to adapt, especially the ones who e'port in Europe.

"ccess to capital, a labor code that is very much in favor of the employees, and

competition from /hina and other "sian countries are other constraints to developing

entrepreneurship.

1.13 IMPACT OF (I ENTREPNUERSHIP ACTI9ITY

+he importance of entrepreneurship for achieving economic growth in contemporary

economies is widely recognized, both by policy makers and economists. 2owever,

empirical evidence linking entrepreneurship to economic growth is scarce. +his paper

investigates the relation between entrepreneurship and economic growth at the country

and regional level. t contributes to the understanding of how entrepreneurship may affect

economic growth. t is investigated whether the impact of entrepreneurship on economic

growth varies with the development level of an economy, with the sector of economic

activity, and with the 9uantity and 9uality of entrepreneurial supply.

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CHAPTER 2

INDIAN TOURISM

2.1 INTRODUCTION

ndia1s tourism industry is e'periencing a strong period of growth, driven by the

burgeoning ndian middle class, growth in high spending foreign tourists, and

coordinated government campaigns to promote 0ncredible ndia1.

ndia1s governmental bodies have also made a significant impact in tourism by re9uiring

that each and every state of ndia have a corporation to administer support issues related

to tourism.

+he tourism industry of ndia is based on certain core nationalistic ideals and standards

which are8 Swaagat or welcome, Sahyog or cooperation, Soochanaa or information,

Sanrachanaa or infrastructure, Suvidha or facilitation, Safaai or cleanliness and

Surakshaa or security.

+he tourism industry in ndia is substantial and vibrant, and the country is fast becoming

a major global destination. ndia1s travel and tourism industry is one of the most

profitable industries in the country, and also credited with contributing a substantial

amount of foreign e'change. +his is illustrated by the fact that during #$$K, four million

tourists visited ndia and spent @6 O>.< billion.

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6everal reasons are cited for the growth and prosperity of ndia1s travel and tourism

industry. Economic growth has added millions annually to the ranks of ndia1s middle

class, a group that is driving domestic tourism growth. Hisposable income in ndia has

grown by 7$.77& annually from #$$7-#$$K, and much of that is being spent on travel.

+hanks in part to its booming + and outsourcing industry a growing number of business

trips are made by foreigners to ndia, who will often add a weekend break or longer

holiday to their trip. . irstly, the tremendous growth of ndian economy has resulted in

more disposable income in the hands of middle class, thereby prompting increasingly

large number of people to spend money on vacations abroad or at home. "ggressive

advertising campaign !ncredible ndia! by +ourism inistry has played a major role in

changing the image of ndia from that of the land of snake charmers to a hot and

happening place and has sparked renewed interest among foreign travelers. oreign

tourists spend more in ndia than almost any other country worldwide. +ourist arrivals are

projected to increase by over ##& per year through till #$7$, with a %%& increase in

foreign e'change earnings recorded in #$$.

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+he +ourism inistry has also played an important role in the development of the

industry, initiating advertising campaigns such as the 3ncredible ndia4 campaign, which

promoted ndia1s culture and tourist attractions in a fresh and memorable way. +he

campaign helped create a colorful image of ndia in the minds of consumers all over the

world, and has directly led to an increase in the interest among tourists.

+he tourism industry has helped growth in other sectors as diverse as horticulture,

handicrafts, agriculture, construction and even poultry.

+ourism industry also provides employment to millions of people in ndia both directly

and indirectly through its linkage with other sectors of the economy. +he numbers tell the

story8 almost #$ million people are now working in the ndia1s tourism industry.

6ome of the salient features of the +ourism Iolicy are8

+he policy proposes the inclusion of tourism in the concurrent list of the

/onstitution to enable both the central and state governments to participate in

the development of the sector.

o approval re9uired for foreign e9uity of up to =7 per cent in tourism projects.

investment up to 7$$& allowed.

"utomatic approval for +echnology agreements in the hotel industry, subject tothe fulfillment of certain specified parameters.

/oncession rates on customs duty of #=& for goods that are re9uired for initial

setting up, or for substantial e'pansion of hotels.

=$& of profits derived by hotels, travel agents and tour operators in foreign

e'change are e'empt from income ta'. +he remaining profits are also e'empt if

reinvested in a tourism related project.

"part from this, government has taken several other measures for the promotion of

tourism. " multi-pronged approach has been adopted, which includes new mechanism for

speedy implementation of tourism projects, development of integrated tourism circuits

and rural destinations, special capacity building in the unorganized hospitality sector and

new marketing strategy.

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+he outlook for travel industry in ndia looks e'tremely bright. ndia as a tourism

destination is the toast of the world at the moment. /onde ast ranked ndia amongst the

top 7$ tourist destinations. ?:/ ranked her as the fifth most attractive investment

destination. :esides, ndia is probably the only country that offers various categories of

tourism. +hese include history tourism, adventure tourism, medical tourism (ayurveda

and other forms of ndian medications), eco tourism, cultural tourism, rural tourism,

religious;pilgrimage tourism, spiritual tourism, and beach tourism etc.

ndia offers myriad e'citing e'periences to tourists. +he country boasts of the world5s

highest mountains, miles of coastline with e'cellent beaches, tropical forests and wildlife,

lagoon backwaters, ancient monuments and Dorld 2eritage sites, forts and palaces, and

of course, the +"? "2"L. +he ndian tourism and hospitality industry has thus

emerged as one of the key sectors driving the country5s growth and is thriving, owing to a

huge surge in both business and leisure travel by foreign and domestic tourists.

"ccording to the latest +ourism 6atellite "ccounting (+6") research, released by the

Dorld +ravel and +ourism /ouncil (D++/) and its strategic partner "ccenture, ndia5s

travel and tourism industry was estimated to generate appro'imately @6O 7$$ billion in

#$$>. +his figure is e'pected to go up to almost @6O #M=.= billion by #$7>, growing at an

average of . 6ignificantly, a country

brand inde' (/:) #$$> survey, conducted by uture :randPa leading global brand

consultancyPin collaboration with public relations firm Deber 6handwick5s lobal

+ravel Q Lifestyle Iractice, has ranked ndia second in the value-for-money inde'.

+he rapid growth of ndia5s tourism industry has been instrumental in making 6outh "sia

the preferred tourist destination as noted by the @ Dorld +ourism *rganization

(@D+*).

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n fact, according to the Dorld +ravel and +rade /ouncil, demand in tourism in ndia

will continue to grow at a rapid pace. t estimates the demand to grow at an average of

>.> per cent between #$$ and #$7%, making ndia the world5s third fastest-growing

tourist market. +he boom in the ndian tourism industry has percolated to the rural areas

as well. ndia continues to attract tourists owing to its splendid historical architecture and

rich culture along with beautiful beaches and rural tourism.

2.2 FOREIN TOURIST ARRI9A?S

Estimates of foreign tourist arrivals (+"s) and foreign e'change earnings (EE) (on the

basis of data received from major airports) are important indicators of the tourism sector.

+" figures for #$$> were =.%M million against =.$> million in #$$M, showing a K-> per

cent rise over #$$M, indicating that despite the global financial meltdown and the recent

terrorist attacks, the number of tourists coming to ndia have gone up. n fact, the ndian

growth rate of =.K per cent for international tourist arrivals e'ceeded the @nited ations

Dorld +ourism *rganization5s (@D+*) forecast of a growth rate of #-% per cent for

international tourist arrivals in the world for #$$>.

"ccording to figures released by the +ourism inistry, EE from this sector posted a rise

of > per cent at @6O 77.= billion in #$$> as against @6O 7$.M$ billion registered in #$$M.

2.3 PROMOTIN TOURISM

"midst fears of global meltdown likely to impact the tourism sector in ndia, the

government is trying to woo tourists.

+he 2imachal government has launched the 52imachal Iradesh 2ome 6tay 6cheme

#$$>5. @nder the scheme, tourists are given the opportunity see the rural areas of

2imachal, enjoying their stay in comfortable home-stay accommodations. Every 2ome

6tay @nit owner shall get the unit registered with the state department of tourism and the

owner of the 2ome 6tay @nit would charge the rates approved by the department.

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@nder the 5Jibrant ujarat5 program, the ujarat government plans to actively market the

tourism sector and is e'pecting an inflow of @6O #$.## billion in the ne't five years as

investment. +he government is planning to introduce an investor tourism policy for the

same.

Dith a 7,K=$-km coastline, the state has big plans of developing beaches in regions like

Autch and andvi on similar lines like those in Aerala and oa.

"t the Jibrant ujarat lobal nvestors5 6ummit, memorandums of

understanding( o@s) worth @6O


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2.5 MEDICA? TOURISM

5irst Dorld treatment5 at +hird Dorld prices5 is how industry sources define medical

tourism in ndia. "lthough ndia is a recent entrant into medical tourism, it is fast

catching up. "ccording to a study by cAinsey and the /onfederation of ndian ndustry

(/), medical tourism in ndia could become a @6O # billion industry by #$7# (from

@6O %=$ million in #$$K). /redit 6uisse estimates medical tourism to be growing at

about #=-%$ per cent annually. ndian hospitals are fast becoming the first choice for an

increasing number of foreign tourists, and as per a /redit 6uisse estimate, nearly 7>$,$$$

medical tourists were treated in ndia in #$$.

+he key selling points of the medical tourism industry are its cost effectiveness and its

combination with the attractions of tourism. any travel agents are now selling

combined packages of treatment and vacation. ndia has some of the best hospitals and

treatment centers which are well e9uipped and are at par with those in the @6, @A and

Europe with costs that are a fractionConly a tenth and sometimes even a si'teenthCof the

cost in the Dest.

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CHAPTER 3

ORISSA TOURISM DE9E?OPMENT CORPORATION

3.1 . HISTORY AND (AC/ROUND

*rissa +ourism Hevelopment /orporation was incorporated in the year 7 rooms, and ourkela #$ rooms. +hese assets valuing s.7%.7M lakhs were

created in the early part of eighties out of institutional finance and share capital assistance

of the 6tate ovt. "lthough the 6tate ovt. has invested further s.>K lakhs by way

of share capital in addition to the initial investment of s. lakhs, the major portion

of this investment has been eroded by way of loss in eighties. "s on %7.%.#$$ the ovt.

of *rissa has invested s.


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9 RAMBHA 13

10 TAPTAPANI 8

11 GOPALPUR 9

12 LULUNG 10

13 DHENKANAL 10

14 PARADEEP 9

15 BALASORE 8

16 DHAULI 2

17 .N.SATAPADA 28

18 CHANDANESWAR 6

19 PANCHALINGESWAR 10

20 CHANDBALI 7

21 KEON!HAR 9

22 BHATTARIKA 2

23 !AADE" "ATIKA 2

3.2 AIMS AND O(@ECTI9ES

N +o develop tourism in the 6tate of *rissa.

N +o ac9uire, maintain and develop all places of tourist interest like Iarks, :eaches,

Ilaces of beauty and recreational spots in the 6tate of *rissa.

N +o provide entertainment by way of cultural shows, dances, music concerts,

cabarets, ballets, film shows, sports and games, son-et-lumiere spectacles and

others.

N +o promote tourism by all ways and means and to adopt such methods and devices

desirable and necessary to attract tourists in large numbers.

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N +o plan and e'ecute 6chemes for Hevelopment of tourist comple'es and tourist

resorts.

N +o establish and maintain any agencies in ndia or any part of the world for the

conduct of the business of the /ompany or for the sale of any materials or things.

N +o take-over and ac9uire from the overnment of *rissa all assets belonging to it

and situate at any place within or outside the 6tate of *rissa and which were

being or are being or can be used in any manner whatsoever in connection with

any activity or enterprise relating to tourism together with the liabilities, if any,

thereof and in particular to takeover all +ourist 2omes, +ourist :ungalows,

2oliday /amps. +ravelers :ungalows, 6tate uest 2ouses, /amping and

/aravanning sites, Iavilions and dormitories together with the catering

establishments attached thereto, tourist information bureaus, youth hostels,

convention centers, electric works and water works and thereafter to run the same

with a view to promoting and developing tourism both internal and international

in the 6tate of *rissa.

N +o establish and manage transport units travel and transport counters, import,purchase, lease sell and run or otherwise operate cars, cabs, buses, coaches,

trucks, launches, ropeways, air-craft, helicopters and other modes of transport.

3.3 MISSION AND 9ISION

+o develop Q promote *rissa as o.7 destination of the /ountry and to transform as amajor profit making organization of the 6tate.

3.4 DUTIES TO (E PERFORMED

+o promote *+H/ as one of the leading 6tate +ourism /orporation and there is a need of

improvement of the facilities, infrastructure, providing easy assessability between

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different tourist destination, improvement in service for continuous training and induction

of professional human resources.

3.5 DETAI?S OF SER9ICE RENDERED

7. 2oteliering

#. +ourist +ransport

%. /ruising and :oating acilities

. E'ecution of +ourist nfrastructure

=. "ir +icketing

K. *rganizing airs and estivals for +ourists.

3.6 CITIEN INTERACTION

+he /orporation is having #% 2otels, # +ransportation units and one E'clusive

estaurant under its management. n addition to this, the /orporation is having its

regional office at ew Helhi, umbai, Aolkata and /hennai. "ll units along with the

regional services directly interact with the /itizens;+ourists to facilitate their comfortable

stay inside the state.

nteractive Iortal www.visitorissa.org has been launched to provide detailed tourist

information through online.

3. A??OCATION OF (USINESS

+he majority of sales of the /orporation is derived from its 2otel Q estaurant service.

+he 6ales from different segments is given below8

#
http://www.visitorissa.org/http://www.visitorissa.org/


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(Rs. In Lakhs)

1- Accommodation 612.04

#=


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2- ood ! "e#e$a%e &64.0'

- S$face *$ans+o$t 1,1.16

4- ate$ *$ans+o$t '.'0

,- S+e$#ision /ha$%es 10.00

6- Ai$ *icketin% 4,.64

&- the$s .02

**AL 1'0.,

3. RE9ENUE AND CAPITA? (UDET

#K


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#M


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3.8 TOURIST DESTINATIONS

#>


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CHAPTER 4

COUNTRY HO?IDAYS

4.1 MAR/ET POTENTIA?

"s this project is holiday package therefore it will always have a demand in the market.

t depends when the tourists will be from outside ndia. +hese will a great boom to the

organization. /onsidering the supply of the product competition we will have partnership

with other organizations initially to make the supply good and beneficial to the present

organization.

4.2 A(OUT THE COMPANY

/ountry Jacations is dedicated to creating personal travel e'periences that go beyond thebasic sightseeing tours. Each itinerary has a special focus and local guides (ethnologists)

who know the tribal languages are employed. t consists of tourism professionals and

e'perienced guides who know the places very well. *ur private lu'ury tours are carefully

planned and custom- tailored to meet customer needs so that their trip is everything that

they imagined.

/ountry Jacations has head office at :hubaneswar, *rissa and networking offices at

most of the cities of ndia. De make the tours according to the promise to the customers

in a very affordable price.

*ur motto is the 36atisfaction of the clients4 by providing them all the facilities they

needed.

4.3 TARET C?IENTS

*ur organization will target the ndian tourists irrespective of their class who are always

ready for entertainment. De have tour packages for both high income as well as middle

income group. +he most important thing that we take care of is customer satisfaction.

4.4 MAR/ETIN STRATEY

nitially we will do the marketing through newspaper and through internet. +his will be a

slow start but it will be constant movement. +hen with help of media management we

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will select the area where it will be a great profit to us. +he most important is the way we

are doing this marketing because our main attraction is providing more at the cost of

fewer prices.

4.5 TOURIST DESTINATIONS

4.5.1 S,t In*a

+he 6outh ndia5s coastal plains are backed by the mountains rimming the wedge of the

Heccan plateau. *n these plains lie the best beaches in 6outh ndia. *n the rimming

mountains, the western and eastern ghats are the tea, coffee and spice lands. :eyond

these mountains, in the wedge shaped plateau, are great old cities supported by rich farm

lands and a culture that has its roots in the almost historical Aumari /ontinent from

where, they claim, civilization spread across the world. +he south is gracious, graceful,

*ld ndia.

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+he south ndian travel has the following places8

7. Aarnataka

#. "ndra Iradesh

%. Aerala

. +amilnadu

4.5.2 N,#t In*a

+he orth ndia, strategically, most important part of ndia has shaped the course of

ndia5s historical and cultural evolution over the last %=$$ years. +he three main religions

- 2induism, :uddhism and ?ainismB the origin of sacred river anga, Gamuna and

sources of many other important rivers are in northern ndia. +he mighty 2imalayas from

2imachal Iradesh to "runachal Iradesh safeguarding the country are also part of the

%7


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northern ndia.

t includes the following places

7. Helhi

#. 2imachal Iradesh

%. ?ammu Q Aashmir

. Iunjab

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=. ajasthan

K. @ttar Iradesh

4.5.3 Cent#al In*a

adhya Iradesh (/entral ndia), located in the heart of ndia is the largest state in the

country, sprawling over , %,$$$ s9.km. t has one third of ndia5s forests and hence

numerous natural parks and sanctuaries, including Aanha and :andhavgarh

adhya Iradesh is vast plateau surrounded by the Jindhya and 6atpura ountains that

rise from K$$ to 7,%$$ m and make a rugged descent into the valleys of armada and

+apti rivers. +he eastern plateau is poor in agriculture but heavily forested. n the

northeast lies the depression of /hhattisgarh where the west, the alwa region is rich in

wheat and cotton, cotton that brought fame to the cities of @jjain, walior and ndore.

+he state is also rich in teak, rosewood, ebony and 6al forest where tiger, bison, deer and

panther roam, a wildlife protected at the sanctuaries of Aanha and :andhavgarh. +he

armada and apti Jalleys have long served as a passageway connecting east and west

ndia. Ahajuraho is also a place of attraction for lakhs of tourists

4.5.4 Ea't In*a

+he north eastern region of ndia constitutes five states and two union territories. t is the

least e'plored region of ndia for various reasons which include the infrastructure, special

permits and sensitivity of the whole region. +he area is dominated by the tribes speakingmany different languages and dialects. +hese states and union territories border with

yanmar, :hutan, /hina and :angladesh and connect rest of the ndia through 6iliguri

corridor.

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t states with tourist attraction includes the places like

*rissa

6ikkim

:ihar

Dest :engal

"long with the north-eastern states of "runachal Iradesh, 6ikkim, "ssam, eghalaya,

agaland, anipur, izoram, +ripura.

4.5.5 e't In*a

t includes following places

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$a#at t is a complete destination in itself. mposing buildings, ancient monuments,

mos9ues, temples attract a large number of tourists to "hmadabad.

Maa#a't#andia5s third largest state in area and population is one of the foremost

states in agricultural and industrial production

Pnet is the fast grown industrial town with pleasant climate year around is also an

institutional centre of aharashtra, 7M$ kms from :ombay. :esides, aharashtra hat

areas near the Aonkani coastal house several small hill stations.

,a t is the most favored destination for the tourist both from the country and the

foreigners. +he beaches here are wonderful and the climate here is favorable throughout

the year for tourists.

Ra$a'tan t is the states of rajas, this tourist destination is famous for its Ialaces,

Heserts. ?aipur is the capital city the state with a lot of palaces.

4.6 HY (HU(ANESAR AS HEAD OFFICE7

:hubaneswar is the mushroom like growing trading center in the eastern zone of ndia

and last but not the least it1s the capital of *rissa ."s we are from *rissa and we want to

%=


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e'plore *rissa by developing its culture, heritage and religion that1s why we have

planned to start our organization from :hubaneswar itself. "nother factor for starting

from :hubaneswar is there is no real downtown areaB rather, everything is spread out.

+he railway station and the bus stand are close to each other in the center of town.

oreover :hubaneswar is well connected by road, railways Q airways with major cities

*f ndia. +he old temples of :hubaneswar have been the centre of attraction for most of

the tourists who visit this +emple /ity.

4. FACI?ITIES

"ir /onditioned and on- "ir /onditioned bus and cars.

"vailing efreshment during the journey.

Jarious video games, music players, +.J. in the buses and cars.

uides with full information about the place and knowing regional languages.

Iroviding +ourist uide :ook containing site maps, hotel information, place

history etc.

4. OFFERS AND SER9ICES

@nder constant guidance and ardent leadership we will be able to meet the desired service

to our customers. *ur e'pertise also lies in offering a wide variety of latest model basedcar rental options as per customer1s budget and preferences. +hese are rented out for

short-term basis like daily, weekly or monthly at airports, business centers, residential

areas and resort locales. urther, our well developed services also help clients in saving

time Q money.

De offer car rental services for airport pick Q drop, local usage, intercity travel and one-

way rental and as per other customized re9uirements of our clients. *ur services include

lu'ury car rental, economy car rental, premium car rental, "/ Q non "/ coach rental

service and cab service. *ur services meet the re9uirements of8 n-bound travel corporate

travel. Iersonalized lu'ury travel roup travel /onference facilities "irport passes to

receive and drop our clients from national and international airports.

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4.8 TEAM

*ur team comprises of e'perienced and trained drivers who possess valid licenses from

concerned authorities. +hey also have the basic mechanical knowledge of repairing the

vehicles if they face any problem on the way. n addition, they are familiar with all the

places and help in providing correct guidance to the tourists. "ll our team members work

in co-operation with each other, which helps us to grow and also earn valuable trust from

our clients. urther, our team is well 9ualified and e'perienced to provide prompt

services as per the client1s re9uirements.

4.1= 9EHIC?ES E PRO9IDE

De will cater to the needs of both large and small group comprising of -= Q K-< people.

urther, we will provide lu'urious and comfortable coaches and 6@Js as per the client1s

re9uirements. "part from this, our lu'ury car fleet includes "ccord, *ctavia, and

premium car fleet includes ord lkon, 2onda /ity, +ata ndigo and +oyota nnova etc.

Jolvo tourist coaches are designed for efficient safe and lu'urious transport. +hese

coaches with outstanding passenger comfort and attractive e'teriors and interiors, offers

tourists a comfortable and rela'ing journey. n addition, our fleet of vehicles is also well

e9uipped with latest safety features that our clients generally prefer. "ll our vehicles are

regularly serviced and maintained to meet the highest standards and great mileage.

4.11 PRODUCTION SCHEDU?E

Number of Working Days

*ur organization will provide facilities all round the year.

Number of Working Shifts:

+he booking counter of our organization will be opened from morning 7$ a.m. to evening

= p.m. "ny tourist can also do the booking through internet.

4.12 DETAI?S A(OUT THE PRO@ECT

4.12.1 ?,an A+,nt

Yea# Ot'tan*n Inte#e't #ate Inte#e'tBR') (alan%eBR')

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?,an A+,nt

BR')

7 #$,$$,$$$ 7#& =,$>,>$$

4.12.2 ?an* an* (l*n C,'t

S#.

N,.

Pa#t%la# A#ea Re#e* T,tal 9aleBP.A.) Re+a#>'

7. Land 7=$$s9ft s.7=,$$,$$$ n

:hubaneswar

#. :uilding and

urniture

s. ,$$,$$$ single storied

building

%. 6hopping "rena s 7,$$,$$$

T,tal; s. #$,$$,$$$

4.12.3 Ma%ne#e'E


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7. Iower;Electricity K$,$$$

#. Dater =,$$$

%. *ther miscellaneous item =,$$$

+otal M$,$$$

4.12.5 Man,$$$

,$$$

#,$,$$$

M#,$$$

,>$,$$$

,>>,$$$

4.12.6 Re


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7. Iublicity E'penses =$,$$$

#. +raveling =,$$$

%. isc. =,$$$

T,tal 7,$$,$$$

4.12. In%,+e

S#.

N,

Pa#t%la#' Annall!BR') Re+a#>'

7. 2otel "ccommodation 7#,$$,$$$

#. ood Q :everage K,$$,$$$

%. +ransportation >,$,$$$

. "ir Q ailway +icketing 7#,$$,$$$

=. "dditional +our Iackages ,>$,$$$

K. /ottage ndustry Q +raditional

2andlooms

,>$,$$$

T,tal >,$$,$$$

4.12.8 P#,-tablt! P#,$e%t,n'

S#. N,. Pa#t%la#' A+,nt BR'.)

".

:.

i)

ii)

iii)

iv)

v)

vi)

ncome

/ost of anufacturing;6ervicing

@tilities

anpower

epairs Q aintenance

nterest

6elling and distribution

nsurance

>,$$,$$$;-

M$,$$$;-

>,>>,$$$;-

7$,$$$;-

#,=,$$;-

7,$$,$$$;-

#,$$,$$$;-

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41/42

/.

H.

E.

T,tal

ross Irofit;Loss("-:)

ncome-ta'

et Irofit;Loss

#,#,$$

#%,M=,K$$

=,7M$$)

R=.


42/42

#

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