Build Content FunnelThrough optimization and repurposing of existingfunnel elements of our client's blog, in additionto enhancing user experience design, Dragon360strengthened conversion opportunities within theuser journey from top-of-funnel blog content tomiddle-of-the-funnel resource content.

Add Custom Calls to ActionsDragon360 collaborated with our client's designteam to create a variety of in-line calls to actionthat would be placed within blog content andappropriate landing pages. Various designs andlanguage used were tested, analyzed, and refinedto determine the most effective options.

SOLUTIONS

CLIENTOur client is a term lifeinsurance provider that offersan innovative approach forconsumers to purchaseinsurance plans through astreamlined online applicationand approval process.

TARGET AUDIENCEGeneration X and Millenial consumers typically with middle-classhousehold income who are in the early stages of long-termfinancial planning, including starting families.

CHALLENGESOur client came to Dragon360 with three points of desiredimprovement: optimize blog conversion rates, implementa digital conversion strategy for the blog, and to develop ameasurement system that tracks conversion success.

CASE STUDY

INDUSTRYLife Insurance

TIME FRAME1 year

54%TOTAL

CONVERSIONS

86%CONVERSION

RATE

113%AVG TIMEPER VISIT

1,419%BLOGROI

Establish Brand VoiceThe development and amplification of our client'sbrand voice through in-line blog calls to actionstrategically guided audiences through piecesof content and encouraged conversions to begenerated naturally.

Track User ExperienceTo quantify progress and measure successesof conversion rate optimization improvements,Dragon360 provided tracking elements andcollected user-generated data that wouldmeasure changes to our client's blog, allowingfor continuous improvement to the overall blogexperience and performance.

SOLUTIONS

BULLHORN

CASE STUDY