1. Benefits to Businesses

2. Lycor Networks is planning to buildhundreds of online learning courses, virtualcommunities and social networking sitesdesigned to meet the needs and interestsof seniors.55Connect2 3. These highly organized courses will helpstudents to understand retirementplanning, manage a disease or condition,enjoy a hobby or master theirsmartphones, all in an easy to useenvironment55Connect3 4. Seniors will join with a support communityof like-minded students and teachers toexplore live and recorded lectures,engaging videos, interactive demos andother content-rich course materials at anytime from any place55Connect4 5. Seniors can ask questions or exchangeideas with topic experts and their peers,through email, robust discussion threads,in chat rooms or in group workingenvironments55Connect5 6. Seniors then connect with fellowclassmates outside the classroom throughexclusive, invitation-only social networkingsites and communities55Connect6 7. 55Connects unique process developsnumerous pre-qualified leads from a well-defined market of highly motivated,knowledgeable students who sharecommon interests 8. Data mining and lead generation855Connect 9. Data mining is simply the process wherecomputers can find unseen links andrelationships from what appears to beunrelated dataThese links and relationships oftenmissed by the human eye helpbusinesses to generate quality leads topromote sales of products or services 10. What if there was a better way to finddetailed, high quality, pre-qualified leads?Companies know that the only way for thebusiness to grow is through sales, and allsales begin with qualified leads 11. Lycor Networks has found an effective wayto help businesses grow, increase theirROI, and find knowledgeable, highlymotivated clients for their products orservices 12. Corporate America has been slow to targetthe senior marketSeniors use of the Internet continues torise sharply each yearAmong adults 65 and older with highspeed connections, 72% say they use theInternet dailyAmong ages 50-64, the use percentage is77% 13. The senior market is larger than theAfrican-American and Hispanic marketsegments combinedSeniors control 70% of the disposableincome in the U.S.Age 55+ households spend more than $7billion online annually 14. 55Connect will provide seniors with trustedonline learning environmentsAfter graduation, like-minded students willjoin invitation only, 55Connect socialnetworking communitiesThese communities create significantopportunities to promote products andservices to large numbers of captured,interested and knowledgeable consumers 15. Through online courses, virtualcommunities and social networking,55Connect will also establish long-termcustomer confidence and loyaltySeniors will qualify themselves bysharing their needs and interests 16. 55Connects online learning courses offera powerful medium to encourage word-of-mouth referralsStudents become advocates,recommending courses and routinelyreturning for new information or to re-learnconcepts 17. Online learning courses serve as entreeducational tools to train knowledgeable,highly motivated consumers of products orservicesThrough our invitation-only virtualcommunities, advertisers are able to targeta homogenous, well-informed senioraudience