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MARKET SURVEY REPORT

N CUSTOMER SATISFACTION ON

INPARTIAL FULFILLMENT OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION M.J.P.R.U, BAREILLY (SESSION: 2010-2011)

SUBMITTED TO: SUBMITTED BY:Mr . S!"#$%! Tr&'! $& Pr! ! & D&*&IIMS F!+ % BBA- I / -C

1 34

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CONTENTS:

1. INTRODUCTION2. OBJECTI ES5. RESEARCH METHODOLOGY4. COMPANY PROFILE

. LITERATURE RE IE67. DATA PRESENTATION AND ANALYSIS8. FINDINGS3. CONCLUSION

. LIMITATIONS

10. RECOMMENDATION11. BIBLIOGRAPHY12. ANNE9URE

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INTRODUCTION

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INTRODUCTION: L Or/! & $/ ;/ ?/%

;@ /*'/r & / $!&r +!r/, $!&r +; ;r!" , ?&"+!r/, !?/- ' !"# @r! r!"+/ . T$/r/ & ! $; &>/ / % !"# #/! !r %.

T$& #% ;@@/r ! +; 'r/$/" &>/ !"! % & ;@ $/ ;r !"& ! &;", & < &"/ / /" , !"# +; '/ & ;r . I !"! % / $/ < &"/ !"# !r?/ &" r! /!#;' /# / /# / &" $/ &"# r%. T$/ 'r;@& / ! ;/>! ! / $/ r/" $ ;@ $/ +; '!"% !"# $/ ;'';r "& &/ 'r/ /" &" $/ !r?/ . T$

#% 'r/ /" $/ ?/% @!+ @& r/ , < &"/ #/ +r&' &;", 'r;# + /r>&!"# +;r';r! / & / &"/ ;@ $/ +; '!"%. I &">; >/ !"! % & ;@ $/ +; '!"% ! $r// / /" , ;r !"& ! &;"! r + r/ !"#;="/r $&' +; '; & &;". B; $ < &"/ !"# /; r!'$&+ / /" !r/ !"! % /# ! ;" =&

$/&r r/+/" @&"!"+&! '/r@;r !"+/. I @ r $/r #& + / $/ ! ;r < &!r&/+; '!"% !"# $/ r/+/" /r /r !+ & & &;" . I ! ; /*! &"/ $/ & "&@&+!"#/>/ ;' /" !"# & / ;"/ $! $!>/ !?/" ' !+/ &" $/ +; '!"%. I & ! @;r ;@ "/=!"! % & =$/r/ $/ ; +r& &+! +; '!"% "/= & #& + /#. A ; $/ @!+ ;r F&P/r@;r !"+/ &"+ #/# &" $& #%. I #& + / $/ ; r/+/" @&"!"+&! ;!"# ! ; +; '!r/ $/ $& ;r&+! ! / &"+; / @& r/ =& $ $/ + rr/" !"# 'r; /+@& r/ . T$/ ;< /+ &>/ & ; />! ! / $/ @&"!"+&! $/! $ ;@ $/ +; '!"%. T$/ !"

;'&"&;" !"# ;+? '/r@;r !"+/ $/ ' !"%;"/ &" />! ! &" $/ '/r@;r !"+/ ;@ $/+; '!"% @r; !" &">/ ;r >&/=';&" .

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T$/ L Or/! Gr; ' & $/ =;r # !r / +; / &+ !"# & &/ &" $/ @&/ # ;@ +; / &+ , +;"+/" r! &" ;" $!&r +; ;r, ?& 'r; /+ &;", !?/- ', '/r@ / !"# $!&r +!r/. L Or/! & !+ &>/ &" $/ #/r ! ; ; &+! ! '$!r !+/ &+! @&/ # . L Or/! & ! ; $/ ;' "!"; /+$"; ; % '! /" -$; #/r &" $/ US ! / .

L Or/! & ! & /# +; '!"%, < $/ @; "#/r #! $ /r L& &!"/ B/ /"+; r !"# @;;# +; '!"% N/ /!+$ +;" r; ;>/r ! !r /r ;@ $/ $!r/ !"# >; &" r& $ .T$/ +; '!"% &" /r"! &;"! / U.S.

&+/" // ;@ $/ L Or/! Gr; '.I" 1 82, L Or/! ">/& /# $/ @&r T !# @;r $/ KI 6;r $ I K +! '!& " @;r Pr$!&r+; ;r =$&+$ =; # $/ ' /r 700 / ' ;%// !"# $! ! r;" r!+? r/+;r# =& $ +;" & /"#; < / #& & ! / r;= $ %/!r %.

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I" $/ %/!r 1 08, E /"/ S+$ /r , ! %; " Fr/"+$ +$/ & , #/>/ ;'/# !" &"";>! &>/$!&r-+; ; r @;r !. H/ +! /# $& & 'r;>/# $!&r #%/ AUREOLE. 6& $ $! $/ $&LOREAL ! &;" &" $/ &" r/ ;@ /r! /

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+ /!" &" !"# & % ;"/ &" U.S + !r?, "/= /;"/ &" !'!" !=! !?& ,?!"! !=! 'r/@/+ r/ !"# &" 200 , ;"/ =! / !< & $/# &"+$&"! , $!" $!& .

LOr/! ' r+$! /# %" $/ /r & &" !"#!r?/ &" +! '!& " +;"+/r"&" $/ 'r;# + '/r@;r !"+/ ;@ $/&r ! +!r!

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L;r/! @! ; !#>/r & &" ; !" & B/+! / I =;r $ & . Ir/+/" %

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OBJECTIVES

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OBJECTIVES:

T$/ !&" ;< /+ &>/

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RESEARCH

METHODOLOGY

RESEARCH METHODOLOGY:

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T$/r/ !r/ =; %'/ ;@ #! ! /#. T$/% !r/ 'r& !r% !"# /+;"#!r% #! !. Pr& !r% #! ! /@&"/# ! #! ! $! & +; /+ /# @r; ;r& &"! ; r+/ @;r ! '/+&@&+ ' r'; /. #! ! & #! ! +; /+ /# @r; &"#&r/+ ; r+/ . T$/ / &"+ #/

!) P$i+#$, #:*

I & $/ #! ! +; /+ /# &/= ;@ />/r! /r $! &/= =/r/ !?/" r/ !r#&" $/ ! & % ;@ $/ 'r;# + =$&+$ ! & @@ @& &" $/r/ r/ &r/ /" .

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O )!$ +! )o&s w)i() #$! #&o" !& /o$ (oll!( ing "$i+#$, # o

(o+"l! ! )is "$o0!( $!"o$ #$!*

D&r/+ '/r ;"! ;< /r>! &;" , !"# ,

I"#&r/+ ;r! &">/ & ! &;".

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COMPANY PROFILE

Co+"#n, P$o/il!:

T$/ L4O$!#l G$o%" & $/ =;r # !r / +; / &+ !"# & &/ &" $/ @&/ # ;@ +; / &+ . C;"+/" r! &" ;"$!&r +; ;r ,

?&" +!r/, " 'r; /+ &;", !?/- ' , '/r@ / !"# $!&r +!r/, $/ +; '!"% & !+ &>/ &" $/

http://en.wikipedia.org/wiki/Cosmeticshttp://en.wikipedia.org/wiki/Cosmeticshttp://en.wikipedia.org/wiki/Beautyhttp://en.wikipedia.org/wiki/Parishttp://en.wikipedia.org/wiki/Clichy,_Hauts-de-Seinehttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Hair_coloringhttp://en.wikipedia.org/wiki/Skinhttp://en.wikipedia.org/wiki/Sunscreenhttp://en.wikipedia.org/wiki/Sunscreenhttp://en.wikipedia.org/wiki/Make-uphttp://en.wikipedia.org/wiki/Make-uphttp://en.wikipedia.org/wiki/Perfumehttp://en.wikipedia.org/wiki/Hairhttp://en.wikipedia.org/wiki/Cosmeticshttp://en.wikipedia.org/wiki/Beautyhttp://en.wikipedia.org/wiki/Parishttp://en.wikipedia.org/wiki/Clichy,_Hauts-de-Seinehttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Hair_coloringhttp://en.wikipedia.org/wiki/Skinhttp://en.wikipedia.org/wiki/Sunscreenhttp://en.wikipedia.org/wiki/Make-uphttp://en.wikipedia.org/wiki/Perfumehttp://en.wikipedia.org/wiki/Hair

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#/r ! ; ; &+! !"# '$!r !+/ &+! @&/ # !"# & $/ ;' "!"; /+$"; ; % '! /" -$; #/r &"$/U"& /# S ! /.

L Or/! & ! & /# +; '!"%, < $/ @; "#/r #! $ /r L& &!" B/ /"+; r !"# $/ S=&@;;# +; '!"% N/ /!+$ +;" r; ;>/r ! !r /r ;@ $/ $!r/ !"# >; &" r& $ .

His o$,:

In 56789 E%g!n! S()%l!$ 9 # ,o%ng F$!n() ()!+is 9 &!.!lo"!& # )#i$ &,! /o$+%l#(#ll!& Aureole 3 S()%l!$ /o$+%l# !& #n& +#n%/#( %$!& )is own "$o&%( s9 w)i())! )!n sol& o P#$isi#n )#i$&$!ss!$s3

I" 1 0 , S+$ /r r/ & /r/# $& +; '!"%, $/So(i! , F$#n(ois! &! Tin( %$!sIno//!nsi.! "o%$ C)!.!%1 (KS!@/ H!&r D%/ C; '!"% ;@ Fr!"+/K & /r! % KFr/"+$S;+&/ % ;@ I";@@/" &>/ H!&r D%/ K), $/ ;r& &"! L Or/! . T$/ &" 'r&"+&+; '!"%, =$&+$ />/" ! % ! 'r;# + &" ! /+ ;r ;@ $/ /" &.

O" 18 M!r+$ 2007, L Or/! ' r+$! /# +; / &+ +; '!"%T$/ B;#% S$;' @;rQ7 2& &;".

http://en.wikipedia.org/wiki/Dermatologyhttp://en.wikipedia.org/wiki/Pharmaceuticalhttp://en.wikipedia.org/wiki/Nanotechnologyhttp://en.wikipedia.org/wiki/Nanotechnologyhttp://en.wikipedia.org/wiki/Nanotechnologyhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Liliane_Bettencourthttp://en.wikipedia.org/wiki/Liliane_Bettencourthttp://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Eug%C3%A8ne_Schuellerhttp://en.wikipedia.org/wiki/French_peoplehttp://en.wikipedia.org/wiki/French_peoplehttp://en.wikipedia.org/wiki/Chemisthttp://en.wikipedia.org/wiki/Parishttp://en.wikipedia.org/wiki/Research_and_developmenthttp://en.wikipedia.org/wiki/Research_and_developmenthttp://en.wikipedia.org/wiki/Aulnay-sous-Boishttp://en.wikipedia.org/wiki/Chevilly-Laruehttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Clark,_New_Jerseyhttp://en.wikipedia.org/wiki/Clark,_New_Jerseyhttp://en.wikipedia.org/wiki/New_Jerseyhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Kawasaki,_Kanagawahttp://en.wikipedia.org/wiki/Kawasaki,_Kanagawahttp://en.wikipedia.org/wiki/Kanagawa_Prefecturehttp://en.wikipedia.org/wiki/Kanagawa_Prefecturehttp://en.wikipedia.org/wiki/Shanghaihttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/Berkeley_Heights,_New_Jerseyhttp://en.wikipedia.org/wiki/Filmationhttp://en.wikipedia.org/wiki/De_Laurentiis_Entertainment_Grouphttp://en.wikipedia.org/wiki/StudioCanalhttp://en.wikipedia.org/wiki/Sanofihttp://en.wikipedia.org/wiki/Sanofi-Synth%C3%A9labohttp://en.wikipedia.org/wiki/Aventishttp://en.wikipedia.org/wiki/Sanofi-Aventishttp://en.wikipedia.org/wiki/Sanofi-Aventishttp://en.wikipedia.org/wiki/The_Body_Shophttp://en.wikipedia.org/wiki/The_Body_Shophttp://en.wikipedia.org/wiki/Pound_sterlinghttp://en.wikipedia.org/wiki/Dermatologyhttp://en.wikipedia.org/wiki/Pharmaceuticalhttp://en.wikipedia.org/wiki/Nanotechnologyhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Liliane_Bettencourthttp://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Eug%C3%A8ne_Schuellerhttp://en.wikipedia.org/wiki/French_peoplehttp://en.wikipedia.org/wiki/Chemisthttp://en.wikipedia.org/wiki/Parishttp://en.wikipedia.org/wiki/Research_and_developmenthttp://en.wikipedia.org/wiki/Aulnay-sous-Boishttp://en.wikipedia.org/wiki/Chevilly-Laruehttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Clark,_New_Jerseyhttp://en.wikipedia.org/wiki/New_Jerseyhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Kawasaki,_Kanagawahttp://en.wikipedia.org/wiki/Kanagawa_Prefecturehttp://en.wikipedia.org/wiki/Kanagawa_Prefecturehttp://en.wikipedia.org/wiki/Shanghaihttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/Berkeley_Heights,_New_Jerseyhttp://en.wikipedia.org/wiki/Filmationhttp://en.wikipedia.org/wiki/De_Laurentiis_Entertainment_Grouphttp://en.wikipedia.org/wiki/StudioCanalhttp://en.wikipedia.org/wiki/Sanofihttp://en.wikipedia.org/wiki/Sanofi-Synth%C3%A9labohttp://en.wikipedia.org/wiki/Aventishttp://en.wikipedia.org/wiki/Sanofi-Aventishttp://en.wikipedia.org/wiki/The_Body_Shophttp://en.wikipedia.org/wiki/Pound_sterling

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T$/ +; '!"% $! r/+/" % @!+/# #& +r& &"! &;" != & &" Fr!"+/ r/ ! /# ; $/ ';?/ ;#/ !"# I" & &;"! r!+&. I" $/ U , L Or/! $! @!+/# =/ 'r/!#

+;"#/ "! &;" @r; OFCOM r/ !r#&" r $ &" $/&r !#>/r & &" !"# !r?/ &"+! '!& " +;"+/r"&" $/ 'r;# + '/r@;r !"+/ ;@ ;"/ ;@ $/&r ! +!r! ! ;@ $/ @! & %) ; !?/ & & G/r !"$/!# !r /r .

L Or/! @! ;!#>/r & &" ; !" & KB/+! / I =;r $ & K. I" $/ 2000 , $&r/' !+/# / ;r/ +;" /

! & @!+ &;" =& $ L Or/! 'r;# + . L Or/! ! ; ;=" ! H!&r !"# B;#% 'r;# + ? +! /#L Or/! , $/ ; !" @;r =$&+$ & KB/+! / =/ r/ =;r $ & ;;K.

Pr; / r; ' N! r/ =! +$ ! / $! L Or/! +;" &" / ; / "/= &" r/#&/" ;!"& ! . T$/ +; '!"% ! / $! "; !"& ! / &" @;r @&"& $/# 'r;# + $! !?

&"+/ 1 3 !"# $! L Or/! $! &">/ /# & "&@&+!" % &" ! /r"! &>/ / $;#!@/ % / &" , $; $ $/% & ' &+& % !+?";= /# / $! $/% +;" &" / ; '/r@/ &" ;@ &" r/#&/" .

F; ;=&" L Or/! ' r+$! / ;@T$/ B;#% S$;', =$; +;" &" / ; /r !"& ! / &". A ! r/ , +! =/r/ !#/ @;r $;''/r ;

http://en.wikipedia.org/wiki/Institutional_racismhttp://en.wikipedia.org/wiki/OFCOMhttp://en.wikipedia.org/wiki/Anti-Semitichttp://en.wikipedia.org/wiki/Anti-Semitichttp://en.wikipedia.org/wiki/Karlsruhehttp://en.wikipedia.org/wiki/Karlsruhehttp://en.wikipedia.org/wiki/Advertising_sloganhttp://en.wikipedia.org/wiki/L'Or%C3%A9al_Kidshttp://en.wikipedia.org/wiki/L'Or%C3%A9al_Kidshttp://en.wikipedia.org/wiki/The_Body_Shophttp://en.wikipedia.org/wiki/Animal_testinghttp://en.wikipedia.org/wiki/Animal_testinghttp://en.wikipedia.org/wiki/The_Body_Shophttp://en.wikipedia.org/wiki/Anita_Roddickhttp://en.wikipedia.org/wiki/Anita_Roddickhttp://en.wikipedia.org/wiki/Animal_testinghttp://en.wikipedia.org/wiki/Animal_testinghttp://en.wikipedia.org/wiki/Animal_testinghttp://en.wikipedia.org/wiki/The_Body_Shophttp://en.wikipedia.org/wiki/3_Suisseshttp://en.wikipedia.org/w/index.php?title=Le_Club_des_Cr%C3%A9ateurs_de_Beaut%C3%A9&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Le_Club_des_Cr%C3%A9ateurs_de_Beaut%C3%A9&action=edit&redlink=1http://en.wikipedia.org/wiki/Cikaranghttp://en.wikipedia.org/wiki/Cikaranghttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Institutional_racismhttp://en.wikipedia.org/wiki/OFCOMhttp://en.wikipedia.org/wiki/Anti-Semitichttp://en.wikipedia.org/wiki/Anti-Semitichttp://en.wikipedia.org/wiki/Karlsruhehttp://en.wikipedia.org/wiki/Advertising_sloganhttp://en.wikipedia.org/wiki/L'Or%C3%A9al_Kidshttp://en.wikipedia.org/wiki/The_Body_Shophttp://en.wikipedia.org/wiki/Animal_testinghttp://en.wikipedia.org/wiki/Animal_testinghttp://en.wikipedia.org/wiki/The_Body_Shophttp://en.wikipedia.org/wiki/Anita_Roddickhttp://en.wikipedia.org/wiki/Animal_testinghttp://en.wikipedia.org/wiki/The_Body_Shophttp://en.wikipedia.org/wiki/3_Suisseshttp://en.wikipedia.org/w/index.php?title=Le_Club_des_Cr%C3%A9ateurs_de_Beaut%C3%A9&action=edit&redlink=1http://en.wikipedia.org/wiki/Cikaranghttp://en.wikipedia.org/wiki/Cikaranghttp://en.wikipedia.org/wiki/Indonesia

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B%sin!ssCo$"o$# ! go.!$n#n(!

Bo#$& o/ &i$!( o$s

C rr/" / / %/!r ;@ #; < /-#& & r;= $. I+;" ; ! /# ! / =! W14.02 & &/ !"# 2. X @r; #/r ! ; ; &+! !+ &>& &/ . L Or ! $&" ;>/r 150 +; " r&/ , / ' ;%&" 0, 00 '/;' /, 24X ;@ =$&+$ =;r? &" Fr!"+/. 5.5X ;@+;" ; ! /# ! / & &">/ /# &" r/ /!r+$ !"# #/>/ ;' /" , =$&+$ !++; " @;r 2, 0& / ' ;%// . I" 2005, & !'' &/# @;r 1 '! /" . I ;'/r! / 42!" @!+ r&" ' !"

$r; $; $/ =;r #, =$&+$ / ' ;% 14,000 '/;' /.

Co%&etic% %ale% 1 divi%ion rea0do2n3 >7= n, 9>658 fro& luxur1 (roduct% at ?468 fro& activeco%&etic% at ?76@

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Co%&etic %ale% 1 geogra(hic zone rea0do2n3 >96@8 fro& e%ternEuro(e at ?@6995 n, 9@6=8 fro& .orth A&erica at ?46@;< n, 5:6@8fro& re%t of the 2orld at ?96=:: n6

I" 2008, L Or/! =! r!"?/# 5 5 &" $/F;r "/ G ;

Joint ventures and minority interests

L Or/! $; # 10.41X ;@ $/ $!r/ ;@ S!";@&-A>/" & , $/ =;r # " /% +;"# + /# /r 20 E r;'/!" +; " r&/ !"#&"+;r';r! / $/ r/ ';" / ;@ ;>/r 1,000 #/" .

T$/ L Or/! -UNESCO A=!r# @;r 6; /" &" S+&/"+/ =! / !< & $/# ; & 'r;>/ $/ '; & &;" ;@ =; /" &" +&/"+/ /r% %/!r $/ L Or/! Br!"# ;r , !" !+?";= /# /# < &"/ ! /@;r #/" &" 45 +; " r&/ . T$/ ! / & r/ ! /# ; !r?/ &" !"# $! ! @&r 'r&V10,000, ! /+;"# 'r& / ;@ V ,000 !"# ! $&r# 'r& / ;@ V2 00.

Cl#i+s o/ $#(i#l &is($i+in# ion in #&.!$ ising9 #n& o )!$ li ig# ion

O" A 11, 200 , $/S 'r/ / C; r ;@ C! &@;r"&! r /# $! @;r /r L Or ! ! /!"! /r E % / Y!";=& $!# !#/ ! / % ' /!#/# ! +! / ;@ !+ &;" @;r r/ ! &! ;r%/r &"! &;" "#/r $/C! &@;r"&! F!&r E ' ;% /" !"# H; &" A+, !"# r/ !"#/# $/

+! / @;r r&! .15Z T$/ +! / !r; / ; ;@ ! 1 8 &"+/" &" =$&+$ J!+? 6& =! , $/" $/

http://en.wikipedia.org/wiki/Western_Europehttp://en.wikipedia.org/wiki/Western_Europehttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Joint_venturehttp://en.wikipedia.org/wiki/Nutritionhttp://en.wikipedia.org/wiki/Food_safetyhttp://en.wikipedia.org/w/index.php?title=Trendence&action=edit&redlink=1http://en.wikipedia.org/wiki/L'Or%C3%A9al-UNESCO_Awards_for_Women_in_Sciencehttp://en.wikipedia.org/wiki/UNESCOhttp://en.wikipedia.org/wiki/Supreme_Court_of_Californiahttp://en.wikipedia.org/wiki/California_Fair_Employment_and_Housing_Acthttp://en.wikipedia.org/wiki/L'Or%C3%A9al#cite_note-12http://en.wikipedia.org/wiki/Western_Europehttp://en.wikipedia.org/wiki/Western_Europehttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Joint_venturehttp://en.wikipedia.org/wiki/Nutritionhttp://en.wikipedia.org/wiki/Food_safetyhttp://en.wikipedia.org/w/index.php?title=Trendence&action=edit&redlink=1http://en.wikipedia.org/wiki/L'Or%C3%A9al-UNESCO_Awards_for_Women_in_Sciencehttp://en.wikipedia.org/wiki/UNESCOhttp://en.wikipedia.org/wiki/Supreme_Court_of_Californiahttp://en.wikipedia.org/wiki/California_Fair_Employment_and_Housing_Acthttp://en.wikipedia.org/wiki/L'Or%C3%A9al#cite_note-12

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/"/r! !"! /r @;r #/ & "/r @r! r!"+/ , ! / /# % ; # Y!";=& ; @&r/ !#!r?- ?&""/# ! / ! ;+&! / #/ '& / $/ ! ;+&! / ;;# '/r@;r !"+/. 6$/" Y!";=& r/@ /#,

6& =! ';&" /# ; ! K /*%K < ;"#/-$!&r/# =; !" !"# !, KG;# #! " & , / / ;"/$! ;;? &?/ $! .K 6& =! r/ &r/# ! 'r/ /" ;@ $/ * r% 'r;# + #&>&

L Or ! USA ! $/ /"# ;@ 2007.

I" M!% 2008, L Or ! =! ;"/ ;@ />/r! +; / &+ !" @!+ r/r ;r#/r/# /r & &" S !"#!r# A $;r& % ! !+?/# L Or ! @;r !

/ />& &;" !#>/r ;" & T/ / +;'&+ ! +!r!, @/! r&"P/" ;'/ Cr , ! &" K& =&!?/ %; r /%/ ! $/ 70X ;" /r.K I" @!+ , & ;" % !#/ $/ ! $/ ;;? 70X /# 500 =; /", &"+ #&" r/ &r// , #"/ ' ;%/# '/;' /, '/r #!% $/ + ; /r !r/ /# ! / < /+ @;r "/= $!&r +; ; r

L Or ! USA $! & $/!# !r /r &" N/= Y;r? C& %, & N/= J/r /% $/!# !r /r & &"B/r?/ /% H/& $.

http://en.wikipedia.org/wiki/Person_of_colorhttp://en.wikipedia.org/wiki/Therapeutic_Goods_Administrationhttp://en.wikipedia.org/wiki/Therapeutic_Goods_Administrationhttp://en.wikipedia.org/wiki/Wrinkle_(skin)http://en.wikipedia.org/wiki/Advertising_Standards_Authority_(United_Kingdom)http://en.wikipedia.org/wiki/Advertising_Standards_Authority_(United_Kingdom)http://en.wikipedia.org/wiki/Mascarahttp://en.wikipedia.org/wiki/Mascarahttp://en.wikipedia.org/wiki/Pen%C3%A9lope_Cruzhttp://en.wikipedia.org/wiki/Eyelashhttp://en.wikipedia.org/wiki/Eyelash_extensionshttp://en.wikipedia.org/wiki/Eyelash_extensionshttp://en.wikipedia.org/wiki/Eyelash_extensionshttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/Eug%C3%A8ne_Schuellerhttp://en.wikipedia.org/wiki/Clichy,_Hauts-de-Seinehttp://en.wikipedia.org/wiki/Clichy,_Hauts-de-Seinehttp://en.wikipedia.org/wiki/Clichy,_Hauts-de-Seinehttp://en.wikipedia.org/wiki/Parishttp://en.wikipedia.org/wiki/Parishttp://en.wikipedia.org/wiki/L'Or%C3%A9al#cite_note-17http://en.wikipedia.org/wiki/Der_Spiegelhttp://en.wikipedia.org/wiki/New_York_Cityhttp://en.wikipedia.org/wiki/Berkeley_Heightshttp://en.wikipedia.org/wiki/Person_of_colorhttp://en.wikipedia.org/wiki/Therapeutic_Goods_Administrationhttp://en.wikipedia.org/wiki/Wrinkle_(skin)http://en.wikipedia.org/wiki/Advertising_Standards_Authority_(United_Kingdom)http://en.wikipedia.org/wiki/Mascarahttp://en.wikipedia.org/wiki/Pen%C3%A9lope_Cruzhttp://en.wikipedia.org/wiki/Eyelashhttp://en.wikipedia.org/wiki/Eyelash_extensionshttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/Eug%C3%A8ne_Schuellerhttp://en.wikipedia.org/wiki/Clichy,_Hauts-de-Seinehttp://en.wikipedia.org/wiki/Clichy,_Hauts-de-Seinehttp://en.wikipedia.org/wiki/Parishttp://en.wikipedia.org/wiki/L'Or%C3%A9al#cite_note-17http://en.wikipedia.org/wiki/Der_Spiegelhttp://en.wikipedia.org/wiki/New_York_Cityhttp://en.wikipedia.org/wiki/Berkeley_Heights

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14. DIESEL.

1 . RALPH LAUREN.

17. CACHAREL.

18. IEHL S (SINCE 13 1)

13. SHU UEMURA.

1 . I TOR ROLF.

20. ICHY (LABORATO I RES)

21. LA ROCHE-POSAY(LABORATOIRE PHARMACEUTI\UE)

22. INNEO (NUTRICOSMETICS)

25. S IN CEUTICALS.

24. SANOFLORE (LABORATOIRE RIE)

2 . THE BODY SHOP.

MOTTO:*

=AT THE DA>N OF THE ;5 ST CENTURY9 THE >ORLD4S

LEADING BEAUTY COMPANY NEEDS TO BE AN AUTHENTIC

E?AMPLE IN TERMS OF SUSTAINABLE DEVELOPMENT@

VISION:*

2008 $! / $/% / ; /" r/ $!;r/! & ! ;" $/ ; /*/ ' !r% +; '!"&/ ;@ $/ 21 +/" r%.

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T$/ @&r 'r&;r& % & /+;"; &+ ++/ , $!r/# ! . T$/% +;" !" % r&>/ ;

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T$/% =/r/ r! /# ! ;"/ ;@ $/ 100 ; !&"!< / +; '!"&/ &" $/=;r # / !"# +;r';r! / ?"& $ &" J!" !r% 2003.

T$/% =/r/ "! /# ! ;"/ ;@ $/ =;r # ; / $&+! +; '!"&/ / , =& $ ! < # / ;@ W40 &

@&>/ %/!r .

T$/% +;" &" /# ; r/# +/ $/ ! ; " ;@ =! /, CO2 / & &;" !"#=! /r /#, #/ '& / $/ r;= $.

T$/% +; & /# ; !+ &;" ;" + & ! / +$!" /

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T$/% / ' "! r! !"# ;r !"&+ +/" /r ;@ /*+/ /"+/ ; #/>/ ;' 'r;# + , !"# &" / r! /# &* r!= ! /r&! r/ &" @r; @!&r r

$/ ';r @; &;.

CSR E r;'/, $/ /!#&" E r;'/!" < &"/ "/ =;r? @;r CSR,/" &@&/# $/ ;< /r>! ;r&/ ;@ #&>/r & % !"# ;+&! +;$/" &;" 'r!+ &+/.

T$/% +;" &" / ; ;"& ;r =;r?&" +;"#& &;" &" $/ '' % +$!&", =3 ;+&! ! #& +!rr&/# ; ! $/&r '' &/r !"#

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E )i(s:*

A lo$!#l9 )!, 2!li!.! )# l#s ing 2%sin!ss is 2%il %"on )ig)! )i(#l s #n$&s w)i() g%i&! g$ow )9 #n& on # g!n%in! s!ns! o/

$!s"onsi2ili , o )! (o++%ni , # l#$g!3

Go.!$n#n(! o/ s%s #in#2ili , iss%!s:*

L;r/! 'r; r/ ;" !&"!/" / ;' /" .

T$/ !&"!< / #/>/ ;' /" //r&" +; & // =;r? ;" !"

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R!& &" !=!r/"/ ! ;" / ' ;%// ;@ ; r !&"!< / #/>/ ;' /" &"& &! &>!"# '/r@;r !"+/,

D/>/ ;'&" r/ ! &;" $&' =& $ !?/$; #/r , &" '!r &+ !r, r;" /r r/ ! &;" $ '!r "/r $&' =& $ NGO ,

F r $/r r/" $/"&" $/ =;r? ;" #&>/r & %,

I"+;r';r! &" !&"!&/=/# / &" r/ =& $ &" / r& % . A" /

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&"+/ 200 . 2003 r/ $;=/# !" &"+r/! / &" +; "&+! &;" !"# r!&"&" ;" +;#/ ;@ < &"/ / $&+ , &" '!r # / ; $/ ! "+$ ;@ $/ "/= +;#/.

E+;"; &+ !@@!&r :-

A !" &" /r"! &;"! < &"/ LOr/! & +; &r;= $ $! +r/! / ;r/ >! / @;r ;r/ '/;' / =& $ ! !?/ &" $/&r

++/ . T$/ >! / $! "#/r'&" $/ +;r/ < &"/ =& & &;", ! $/%/!+$ =;" !r?/ $!r/ &" $/&r r/ '/+ &>/ #& r&< &;" +$!""/ . T$/ r;= $ !++/ /r!+; '!r/# =& $ 2008. &" /r ;@ &"";>! &;", $/r/ r/ /!r+$ /! !#/ />/r! ! ;r

/+$"; ; &+! !#>!"+/ !"# / ' =; "/= !

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A /r&+! !"# E! /r" E r;'/), =$&+$ /r ! $/ /*'/" / ;@ !r/ ';" &< / ! & #/:

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;778 '!, #()i!.!+!n s:*

C!rr%&" ; 3 &"#/'/"#/" ! #& ;"!/r 100 '' &/r ;

'!r &" $/ #!% ;" ;r/! T; / $/r @;r#&>/r & % +;">/" &;", ; / $/r =& $ />/r!&" & &;" !"# NGO '/+&! & &" &"#&>/r & %.

J;&"&" $/ +!r

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$/&r +; & /" =$/" $/% !?/ ;" $/&r '; & &;" >&! $/ ' r+$! &" +;#/ ;@ / $&+"#/r !?/ ; r/ '/+ ! & / &" $& +;#/. I" 2003, !" '#! /# >/r &;" =! #& / &"; ! $/ < %/r6

In !$n#l (o++%ni(# ion:*

I" 2008, ;r/! ! !&" $/ # />/r! &" /r"! />/" ;r!& / !=!r/"/ ;@ $/&r '; &+% ;" !/ !"# ;'/r! &;"

!"! /r !"# /+$"&+! !"! /r .

L4O$!#l s%""li!$ (o&! o/ (on&%( #n& ool2o1:*

L Or/! / $! $/% $; # $/ ' $/&r '' &/r !"# $/&r ;=" +$!&"

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T)! o20!( i.!s o/ )! (o+"#n,:*

C;" &" / =;r? ; #/>/ ;' ! ;r/! '' &/r +;#/ ;@ +;"# + , @;rr/ /! / &" 200 .

I / !" '#! /# >/r &;" ;@ ;r/! ' r+$! &" +;#/ ;@ / $&+ .

6;r? =& $ ; $/r +; '!"&/ ;" '' % +$!&" &"& &! &>/ .

H; # @ r $/r +!'!+& % < & #&" =;r? $;' @;r '' &/r ;" !

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THE DIAGRAM OF LOREAL SUPPLY CHAIN:

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PURCHASING-SUPPLY

SUPPLIERS:-

RAW MATERIALS

PACKAGING

INDUSTREAL EQUIPMENT

INDIRECT PURCHASING

PROMOTIONAL ITEMS

MANUFACTURING

LOREAL FACTORIES(40):- DISTRIBUTION

SALES

STORES:-

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PURCHASING-SUPPLY

SUPPLIERS:-RAW MATERIALS

PACKAGING

INDUSTREAL EQUIPMENT

INDIRECT PURCHASING

PROMOTIONAL ITEMS

MANUFACTURING

LOREAL FACTORIES(40):-

94% OF THE FINESHEDGOODS

SUBCONTRACTORS:-

% OF THE FINESHEDGOODS

DISTRIBUTION

LOREAL WAREHOUSE( !)

SALES

STORES:-

SUPERMARKETS

PERFUME SHOPS

DEPARTMENT STORES

ETC

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LITERATURE

REVIE>

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WHAT IS LOREAL"

LOreal i% the ;/ ?/% ;@ /*'/r & /- $!&r +!r/, $!&r +; ; r!" , ?&"+!r/, !?/- ' !"# @r! r!"+/ . T$& +; '!"%$! ;>/r 75,5 3 / ' ;%// =;r?&" + rr/" %. A"# & / & 'r;# + !r; "# &" 15+; " r&/ ! ;>/r $/ =;r #. I +;" ; ! /# ! / !r/ r/+;r#/# &" ;>/r 18,075 &" &/ r; .

T$/ +; '!"% !" @!+ r/ =/ !/ 4.8

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DATA PRESENTATION

AND

ANALYSIS

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DATA ANALYSIS # INTERPRETATION

53 Do ,o% %s! (os+! i(# Y!s2 No

< s#,s* Y!s #n& < s#,s* No

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;3 A$! ,o% )! L4O$!#l (%s o+!$# Y!s2 No

87 s#,s* Y!s #n& 7 s#,s* No

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3 Do ,o% w!#$ +#'!*%"# A "#$ i!s2 Alw#,s

( >)!n I w#n o& O% si&! )o+!

7

>

57

5>

97

9>

47

4>

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4. How /ollowing /#(! /o%n ion )#.! ,o% %s!& +os l,

# L#'+!

2 L4O$!#l

( A.on

& O )!$s

7>

57

5>

97

9>

47

4>

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# L#'+!

2 L4O$!#l

( A.on

& O )!$s

7

>

57

5>

97

9>

47

4>

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3 >)# is ,o%$ s'in ,"!

# Ro%g)

2 D$,

( S+oo )

& Oil,

! S"o !&

5< )#s Ro%g)9 ;< )#s D$,9 7 )#s S+oo )9 ;7 )#s Oil, #n& 57 )#ss"o !& s'in ,"!3

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83 How o/ !n &o ,o% %s! ($!#+ in(l%&ing nig) ($!#+s

# On(! # ,

2 Twi(! # ,

( Twi(! in # w!!'

& T)$!! i+!s in # w!!'

7

>

57

5>

97

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47

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( F#i$ n lo.!l,

& L4O$!#l

! O )!$s

7

>

57

5>

97

9>

47

4>

avon la0&e fair n lovel1 Loreal Other%

U2/,3 L5O1&$6

Loreal

57 s#,s* A.on9 5< s#,s* L#'+!9 ;< s#,s* F#i$ n lo.!l,9 7 s#,s*

L4O$!#l #n& ;7 s#,* O )!$s3

63 >)i() on! ,o% /o%n& +o$! !//!( i.!

# L#'+!

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# L#'+!

2 A.on

( L4O$!#l

& VLCC

! O )!$s

5< s#,s* L#'+!9 57 s#,s* A.on9 7 s#,s* L4O$!#l9 ;< s#,s* VLCC

#n& 57 s#,* O )!$s3

553 In &!#ling wi ) +#'!*%"9 will ,o% #'! ()#n(! wi ) ,o%$ s'in /o$ !1"!$i+!n ing)! "$o&%( s o/ L4O$!#l P#$is

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FINDINGS

FINDINGS:

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On )! #n#l,sis #n& in !$"$! # ion o/ $!s!#$() (on&%( !&3 I w#s /o%n& )# (!$ #in/in&ings #$! .!$, ($i i(#l #n& #$! &i$!( l, o$ in&i$!( l, #//!( ing )! L4O$!#l P#$is

"$o&%( s3

T$/r/ & ! ;;# !=!r/"/ ;@ L Or/! P!r& +; / &+ 'r;# + ! ;" $/+;" /r .

T$/ ! & % ;@ L Or/! P!r& & >/r% ! & @!+ ;r% >&/=/# / ;;# ! & %, r/ , ;;# /r>&+/ , / + !"# & ! @ @& $/&r "//# .

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CONCLUSION

C;"+ &;":

T$/ +; '/ & &;" & @&/r+/ &" $/ &-+$!""/ r/ !& &" /">&r;" /" . A < &"/$;'/ ; r;= !"# 'r; '/r r/ &r/ ! +; 'r/$/" &>/ ; & &+ !"# r!" ';r ! &;" r! / %

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/*/+ /# @ != / %. T$/ #& / ! @;r !"! / /" &/ &" r%&" ; // +;" /rr;=&" /*'/+ ! &;" =$& / ?//'&" +; &" +$/+?. I" r/ ';" / ; $/ / & / ;@

+$!""/ r;= $, ;r/ !"# ;r/ +!rr&/r !r/ &+/T$; / < &"/ / $! =;r? ; < & # ++/ @ r/ ! &;" $&' =& $ ; & &+

r!" ';r ! &;" >/"#;r =& @&"# $! $/&r /@@;r /!# ; & 'r;>/# + ; /r /r> 'r;@& !!!& !< / ;#!%.

L Or/! P!r& $! &+/ , / +. S; $! + ; /r !%L Or/! P!r& 'r;# + . 6$& / +;"# + &" r>/% I @; "# $! $/ + ; /r !%

$;=r;; ;@ $/ L Or/! P!r& 'r;# + . T$/% & &?/ $/ /! & % !>!& !

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LIMITATIONS

LIMITATION:

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L Or/! P!r& & &">; >/# &" #;&" < &"/ @;r >!r&; 'r;# + +! / ;r$& & ;" % @;+ / ;" +; / &+ 'r;# + , =$&+$ $!>/ ; /%/#.

T$/ r/ &;" +;>/r/# @;r !"! % &" =! $/ ;>/r>&/= ;@ $/ r/ =$&+$/"; $ @;r /! r&" $/ !++ r! / #! !.

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RECOMMENDATION

RECOMMENDATION:

T$/ '' %

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BIBLIOGRAPHY

A) >!2 Si !s:1. www3lo$!#l "#$is3(o+

78 83++36&8 +

http://www.loreal/http://www.google.com/http://www.loreal/http://www.google.com/

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B N!ws*"#"!$:

53 Ti+!s o/ In&i#

C Boo':

53 R!s!#$() M! )o&olog,: C3R3 Ko )#$i

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ANNE?URE

QUESTIONNAIRE

S'1 & +, W+ &,;2 R&2 +,2&2 .+ $1 2L;OREAL (C+2 &./ 2):

53 Do ,o% %s! (os+! i(s

# Y!s

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2 No

;3 A$! ,o% # L4O$!#l (%s o+!$

# Y!s2 No

3 Do ,o% w!#$ +#'!*%"

# A P#$ i!s

2 Alw#,s

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& O% si&! )o+!

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)i() is ,o%$ F#.o$i ! /#(! /o%n ion

# L#'+!

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& O )!$s

3 >)# is ,o%$ s'in ,"!

# Ro%g)

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2 D$,

( S+oo )

& Oil,

! S"o !&

83 How o/ !n &o ,o% %s! ($!#+ in(l%&ing nig) ($!#+s

# On(! # ,

2 Twi(! # ,

( Twi(! in # w!!'

& T)$!! i+!s in # w!!'

3 How /ollowing ($!#+s ,o% )#.! %s!& +os l,

# A.on

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573 N%+2!$ o/ (%s o+!$s s# is/i!s wi ) L4O$!#l P$o&%( in (o+"#$ison wi )o )!$ (o+"#n,4s "$o&%(

# L#'+!

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# Ag$!!

2 Ag$!! # li l!

( N!i )!$ #g$!! no$ &is#g$!!

& Dis#g$!! # li l!

! Dis#g$!! s $ongl,

NAME

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