hrm loreal
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Introduction• The L'Oréal Group is the world's largest cosmetics and beauty company. • With its registered office in Paris and head office in the France.
• It has developed activities in the field of cosmetics.• Concentrating on hair colour, skin care, sun protection, make-up,
perfumes and hair care.
• The company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.
L’Oréal as a business
• 1st cosmetics group worldwide.
• 17.5 billion euros of sales in 2009.
• 130 countries.
• 64,600 employees.
• 674 patents registered in 2009
Loreal India • L’Oreal entered Indian market in 1990, in partnership withMU group with the Ultra Doux range of hair care products.
• L’Oreal India In 1994, L’Oreal set up its wholly-owned subsidiary for marketing its consumer products in India
• L’Oreal has set up its own manufacturing plant in Pune
L'Oréal
Industry CosmeticsFounded 1909Founder(s) Eugène SchuellerHeadquarters Clichy, Hauts-de-Seine,FranceArea served WorldwideKey people Jean-Paul Agon (CEO),
Sir Lindsay Owen-Jones(Chairman), Liliane Bettencourt(Non-executive director and major shareholder)
Revenue ▲€17.47 billion (2009)Operating income ▲€2.578 billion (2009)Profit ▲€1.792 billion (2009)Employees 67,660 (2008)Subsidiaries The Body ShopWebsite www.loreal.com
Products of loreal
Brand ambassador of loreal
L’Oreal operates through 4 divisions
•Consumer product division -L’Oreal Paris,Garnier,Maybelline NY.
•Professional product division- -L’Oreal professional ,Matrix,Kerastase.
•Active cosmetic division -Vichy(It is a dermatological product).
•Luxury product division -Lancome,Biotherm,Giorgio armani,Ralph Lauren.
HRM - Mission• “To attract & retain the talent needed to achieve the broader
business mission.”
Employees • Management head- Frederic Roge, President & CEO.• In 2013, employees recorded at 72,600 .• Strategic committee consists of 13 members.• In 130 country's 50,500 people employed.• 2,900 employed for Research & Development.• 42 manufacturing plants employed 14,000.
Recruitment & Selection• Leadership skills, Analytical skills, Communication skills.• Business flair & entrepreneurial mindset.• Tropical & talented personalities.• Vigorous management trainee program.• Continuous recruitments.• Ranked most attractive employers.
Compensation & Benefits• Bikes- for –work scheme & childcare voucher.• Life style perks on health & well being.• Strong confidence.• Discount on L'Oreal products.• Worldwide Profit Sharing.
HRM Policies• Leadership on innovative products with quality &
effectiveness.• Respond to aspiration of consumers.• Provide the best in cosmetics to men & women all over the
world.
Policies Positive Sides• Concrete & meaningful steps on reducing carbon emissions.• Named household sector leader by Climate Counts.• Respect the standards of excellence.• Promote the emergence of a diversified ecosystem.• Measure & report the progress.
Negative Policies• The company has recently faced discrimination lawsuits in
France related to the hiring of spokes models and Institutional racism.
• In the UK, L'Oréal has faced widespread condemnation from OFCOM regarding truth in their advertising and marketing campaigns concerning the product performance of one of their mascara brands.
• Therapeutic Goods Administration, Australia withdrew advertising regarding wrinkle removal capabilities.
Games by L'Oreal
• Reveal by L’Oreal
• Revolutionary Business Game that will help you discover what your future could be within a global business.
• L’Oreal Brand storm Recruitment
• Business game and gives the unique opportunity to experience the realities of working in a global marketing environment.