loreal markettin
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Brand- LOrealProduct- Cosmetics
Presented By:-Kiran Pariani
S.Y. B.M.S - 53
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LOreal Paris - because you're worth it
Garnier Take Care
Maybelliene - Maybe she's born with it. Maybe it'sMaybelline
Yves Saint Laurent- the freedom let to women and men
to express their personality .
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ProductCategories
yConsumer Products
y
Professional Productsy A ctive Cosmetics
yLuxury Products
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In 1909, young chemist Eugène Schueller sets up thecompany that will later become LOréal.
Everything begins with one of the first hair dyes, soldto hairdressers in Paris.
He used research and innovation to enhance beauty.
In 1996, L'Oreal acquired Maybelline for 758 millionand began a complete makeover of the brand
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StrengthsBrand imageWorld No.1Research & development-586 patentsInnovation on IN productsRange of portfoliodiversity of
productsGlobal brandpresence in 130countriesStrong Corporate Social Responsibility policy
Weakness
Brand confusionPositioning in the myriad brandsPresence remains underdeveloped inemerging markets.
OpportunitiesEmerging markets of developingcountriesGrowing cosmetic and groomingmarketNewer acquisitionsmore range of products
ThreatsNew channels on the electronic mediaLocal players in the new market
expansionsBrand cannibalization
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7Ps
Product
Promotions
PricePlace
People
Process
Physical evidence
7Cs
Customer value
Communications
CostConvenience
Capable
Convergent
Conductive
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y Business Unit Strategy -it is concerned more with how a business competessuccessfully in a particular market
y Operational Strategy: it is concerned with how each part of the business isorganized to deliver the corporate and business-unitlevel strategic direction. Operational strategy therefore
focuses on issues of resources, processes, people etc.y Corporate Strategy -
is concerned with the overall purpose and scope of thebusiness to meet stakeholder expectations
y Grow Sales with Existing Products
y With this approach the marketer seeks to actively increase the overall sales of products the company currently markets
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�There are various strategies used for eachproduct.
�
Every company makes its own strategy dependingupon the cost and the nature of product.
�Basic requirement seen in luxury products arenot the price but the quality.
�No man will take a risk on his skin to try newcosmetics on himself.
�If the brand name is trusted only than aconsumer is ready to pay the price.