5th airtel’s acquisition of zain
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Some of the opportunities that are likely to accrue from the deal are as follows:
This deal provides Bharti the opportunity to apply its learnings, particularly its rural
strategies, to a large and developing market. In fact, a key argument favouring the deal is
that Africa is the only underpenetrated market in the world and is likely to evolve
multifold over the next few years. Its large population, coupled with low teledensity, will
provide considerable scope for Bharti to add new subscribers.
Zain's ARPU is 63 per cent higher than Bharti's Rs 250 per subscriber, as tariff rates in
Africa are ten times higher than those in India.
The total minutes of usage (MoUs) per subscriber for the combined Zain operations in
Africa are one-fifth of Bharti's MoUs of 446. Many analysts are of the view that Bharti
will be able to deploy its trademark "minutes factory" model, which will result in strong
market share accrual to the new company.
Cost of acquisition: US $ 10.7 billion
Year: 30 March 2010
Steps involved in the process:
Bharti Airtel has formed two special purpose vehicles (SPVs) in the Netherlands and Singapore
to execute the $10.7 billion deal with a minimum financial risk. The SPVs, whose dealings will be
guaranteed by Bharti, will own the African assets of Kuwait's Zain.
According to the deal between Bharti and Zain, the Indian telecom player will have to pay $8.3
billion to Zain three months after the deal is signed and $700 million within a year. For this, ithas arranged a $7.5 billion dollar funding and a $1 billion rupee loan.
With regard to the dollar funding, Standard Chartered, the lead arranger, is lending $1.3 billion
while Barclays, the joint lead adviser, is funding $900 million. A group of eight international
banks are lending $600 million each. These are ANZ, BNP , Bank of America-Merrill Lynch, Credit
Agricole CIB, DBS, HSBC, Bank of Tokyo Mitsubishi and the Sumitomo Mitsui Banking
Corporation. The State Bank of India (SBI) has agreed to lend $500 million.
A $1 billion rupee loan from SBI and the company's own money will account for the rest of the
deal amount.
While $5.5 billion of the total loan amount will be routed through the Netherlands SPV, the
remaining will be routed through the Singapore SPV. The two SPVs will be responsible forrepaying the debt from the cash flows of the African business. But Bharti will have to step in if
there is a default.
Meanwhile, Zain has agreed to compensate Bharti for legal costs in case an ownership dispute
erupts over the crucial Nigerian operations, which contribute 36 per cent of Zain's revenues in
Africa. The indemnity from Zain will be valid for a few years. Zain, which holds around 65 per
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cent of the Nigerian mobile market, is embroiled in a dispute with some shareholders, and the
indemnity is intended to protect Bharti in case of legal trouble.
Valuation of the companies and the deal :-
Bharti Airtel
Zain
Impact after the deal:-
Long term benefits
Even with all the financial drawbacks, Zain Africa is a strategic investment for Bharti Airtel from
a long-term perspective. Post acquisition, Bharti Airtel will become fifth largest service provider
in terms of the number of subscribers:
Africa is where the next round of telecom growth is due. With the aim to enter into the
continent and to widen their risk portfolio from India, it made sense for Bharti Airtel to invest
into Africa. Zain's African business was considered a natural target for Bharti Airtel, which has
thrived in an Indian market with low incomes and tariffs and a heavily rural population
characteristics shared by African nations. The multi-geography strategy will be a blessing in the
long run. For Bharti Airtel, this is the start of being a truly global player.
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The African market has high growth potential for Bharti Airtel as the region is currently under-
penetrated. The average revenue per user of Zain Africa is quite high and that justifies its
current valuation by Bharti Airtel. If Bharti Airtel can attain operational synergies with Zain
Africa, it can go for more such acquisitions in the coming days as the Indian market is gradually
getting saturated.
Some of the issues and challenges for Bharti are:
The deal involves a heavy debt component with Bharti raising a huge loan from the
market. It will also inherit an existing debt of $1.7 billion on Zain's assets. This will lead
to a strain on Bharti's balance sheet in the short term.
The political and regulatory uncertainty in the countries where Zain operates has been
an additional cause for the stakeholders' anxieties. The fact that some of Zain's African
assets are in geo-politically sensitive countries could turn out to be a major challenge for
Bharti. The next 15-18 months will also reveal the quality of Zain's assets once they
enter the Bharti fold.
Brand building will be a key challenge.
Human Resources integration is a challenge in all crossover deals, but many believe that
successful global organisations like Bharti have the sensitivity, maturity and capability to
handle the issue well.
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After two missed calls with MTN, this time Bharti Airtel may have successfully connected
with Zain which has resulted in it becoming the seventh largest mobile groups in the
world by subscriber connections and the second-largest African operator group behind
MTN. Considering the out of the ordinary efforts that Bharti Airtel has put in order to
fulfill its goal of entering the untapped African telecom market, the position seems to bewell deserved.
Bharti Airtel has a tough task ahead to convert the business of Zain, neck deep in losses,
to a profitable venture. Alien culture, terrain and political set up will make matters
worse for Bharti Airtel. However, the exceptional performance of Bharti Airtel over the
years is a standing testimony to its business acumen, expertise and strategic advantages
with which Bharti Airtel may author an African episode to its success story.