5th World Water ForumCommunications

Big Eyes, Big Ears, Big Voice

Bridging Divides for Waterconnections consensus

commitments

5th World Water ForumCommunications

ISTANBUL 09

THE HUB

ASIA – EUROPE – MIDDLE-EAST – AFRICA

….. And the rest of the world

TURKEY UNITES

EUROPE AND ASIA

LET’S MEET WHERE THE

CONTINENTS MEET

TURKEY IS A COUNTRY ENRICHED BY ITS WATER CULTURE

THE IMPORTANCE OF WATER RESOURCES, HISTORY AND CULTURE

ALL ADD TO TURKEY’S ALLURE

ISTANBULISTANBUL 09 09WATER, CULTURE & CROSSROAD

BRIDGE

TO

KNOWLEDGE

&

PARTNERS

ISTANBUL ISTANBUL TREASURE CHEST- HISTORY & PRACTICE

BRIDGING DIVIDES FOR WATER

ISTANBUL 09ISTANBUL 09

5th World Water ForumCommunications

WATER IN THE WORLD

• What do we need to do to raise the lantern of water?

• What can the World Water Forum process contribute?

• What will you do to contribute?

• What is the next practical step forward?

5th World Water ForumCommunications

Istanbul ’09Bridging Divides for Water

brings worlds togetherbrings worlds together: rich-poor, north-south, east-west

combines strandscombines strands: perceptions – passions – practical actions

links sub-sectorslinks sub-sectors: policy – practice – technology – science

connects peopleconnects people: stakeholders & world-leaders

5th World Water ForumCommunications

Istanbul ’09more than only one eventMarch 2007- March 2009

creating attentioncreating attention - water top priorities

building coalitionsbuilding coalitions - inside & outside of ‘water’

developing strategiesdeveloping strategies - linked to action (ie MDGs)

preparing pledgespreparing pledges - announced at the Forum

5th World Water ForumCommunications

Istanbul ’09Audiences

Water Professionals Key Stakeholders Policy and Decision Makers Mass Media Representatives World Leaders

5th World Water ForumCommunications

Istanbul ’09

Focus•issues to highlight over the next two years….•programmatic focus – focus sessions….•priorities water constituency…..

Turkey, Council members, Water Stakeholders

5th World Water ForumCommunications

Istanbul ’09Process

carefully, coordinated communications strategy thematic and regional water events, meetings and conferences (2007-2009)

New York, Stockholm, Zaragoza, Vienna, Seoul, Barcelona, linkages to other related global conferences create momentum and build support for definitive actions

5th World Water ForumCommunications

Istanbul ’09

Impact a real sense of direction to the 5th World Water Forum focus global attention on its daily activities real actions (commitments, pledges) to help the poor = process driver