6 Effective Small Business Websites

Want to see which fellow small businesses are getting their websites right? These six websites will spark creative and strategic thinking for creating or

improving yours.

01. Good Cents BookkeepingBookkeeping may be a conservative industry, but the owner of Good Cents Bookkeeping injects personality into her website. Witty yet professional text throughout the site helps stressed and overwhelmed customers feel welcomed by trusted experts.

02.Jeni’s Splendid Ice CreamsThe calls to action on the website for Jeni’s Splendid Ice Creams are a perfect example of being clear about what you want the customer to do. Bright orange “Buy Now” buttons, which are included with every featured product on the home page, are designed to stand out and guide the customer.

03. Michael C. Fina

Beautiful imagery draws visitors into the Michael C. Fina website and keeps them there. The strong and large photos used throughout the site encourage customers to focus on the available products.

04.VentureLegalVenture Legal offers its customers helpful and educational information through its blog, which addresses relevant legal topics. The blog keeps its customer base engaged beyond a legal transaction or service arrangement.

For most people, a trip to the dentist is not very enjoyable, but Theron Baker uses its website to make the process slightly less painful. The website’s “Book Online” button makes it easy for a visitor to schedule an appointment even when the office isn’t open.

05.Theron Baker

06. Om Aroma & Co.

An organic skincare and spa retailer, Om Aroma & Co. features publication logos on its site to give the company credibility. With InStyle, Allure and Harper’s Bazaar displayed on the home page, customers are more likely to trust the quality of Om’s products.

Test your website with

friends, family and colleagues

before launching it. A fresh

perspective from outside users

will provide valuable insight that

will make your end product

clear and user-friendly.

Advice InspirationActionWith the endless possibilities

available when building a website,

it’s easy to bite off more than you

can chew. A website that is clear,

direct and simple will not only

make your life easier, but your

customers will appreciate not

having to hunt for information.

“A designer knows he has

achieved perfection not when

there is nothing left to add, but

when there is nothing left to

take away.”

— Antoine de Saint-Exupéry, author