PowerPoint Presentation

6 Expert Predictions For 2017s Top Digital Marketing Trends

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Read on to find out the eight top trends our nineindustry experts predict well see and more importantly, how they will affect your business.

Seamless Data-Driven Customer Experience Across Channels, Both Online And Offline.Sarah LeachA shift from pure conversion to experience driven UXOffline to online integration (O2O)Real time data will indicate propensity to purchase

Things Are About To Get Even More Personal

Personalization helps offer the best customer experience.Increased adoption of personalization by the massesGoogle wont be able to handle personalized content

Lee Colbran

Virtual Assistants Will Be The Gateway To The Internet Of Things

Ashley Hitchcock

Sites will need to optimize for the way we use virtual assistants.The development of suggestibility optimization.Businesses will need to be considering more touch points than ever before

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Frictionless Mobile Experience Powered By Progressive Technology And AMP

The rise of progressive web apps A mobile-first approach to web design.More e-commerce sites to adopt Accelerated Mobile Pages (AMP)

Duncan Heath

Paid Advertising Will Adapt In Line With User Behavior

David SewellThe rise of progressive web apps A mobile-first approach to web design.More e-commerce sites to adopt Accelerated Mobile Pages (AMP)

Whilst Important, Automation Wont Replace the Human Touch In Analytics

Clients will want to see more of our people and not just numbers.Anomaly detection will be increasingly important for mid-market clients

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