6 gathering and scanning concepts
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6 Gathering and Scanning Conceptsas applied in the IT Operations Industry
Jaime Angelo F. MendejarATENEO GRADUATE SCHOOL OF BUSINESS
May 9, 2013
Gathering Information and Scanning the Environment
1. Understands components of a modern marketing information system
2. Seeks to improve marketing intelligence
3. Studies population and demographics
4. Reviews the social-cultural environment
5. Considers effects of natural environment
6. Keeps up with the technological environment
Outline
Master 6 Key Concepts
consists of people equipment
Procedures to gather, sort, analyze, evaluate
distribute needed, timely, and accurate information to marketing decision makers
Concept 1What is a Marketing Information System?
consists of people equipment
Procedures to gather, sort, analyze, evaluate
distribute needed, timely, and accurate information to marketing decision makers
Example of Concept 1
Use a modern marketing information system
Train sales force to scan for new developments
Motivate channel members to share intelligence
Network externally
Utilize a customer advisory panel
Utilize government data resources
Purchase information
Collect customer feedback online
Concept 2Steps to improve marketing intelligence
consists of people equipment
Procedures to gather, sort, analyze, evaluate
distribute needed, timely, and accurate information to marketing decision makers
Example of Concept 2
Aligns the steps involving stakeholders and engaging individuals to contribute
Steps How IT Operations uses itTrain sales force to scan for new developments
Equip the technical personnel to be able to adapt to recent trends and technology in their particular field
Motivate channel members to share intelligence
Document known issues or routine requests enriching the team and company knowledge base
Network externally
Reach out to teams to inspire collaboration and exchange of ideas
Utilize a customer advisory panel
Engage in customer calls with stakeholders to determine their wants and needs
Utilize government data resources Utilize if applicable
Purchase information
If a new technology is present that can make work more efficient, purchase and deploy
Collect customer feedback online
Always seek to hear ways to improve service and better understand the users
Population growth
Population age mix
Ethnic marketsEducational groups
Household patterns
Geographical shifts
Concept 3List and evaluate population and demographics
Take advantage of population growth and diversity
Advent of technology touches old and young audiences
IT stretches across the globe and breaks physical barriers of georgraphy
Example of Concept 3
Views of themselves
Views of organizations Views of others
Views of society Views of nature
Views of the universe
Concept 4Study the different views of social-cultural environment
How IT is seen see and how you see IT
Multinational company Provider of leading technology to enable people to
connect
Creates a channel where the universe unite
Provides ease of access for individuals
Example of Concept 4
Shortage of raw materials
Increased Anti-pollutionenergy costs pressures
Concept 5Analyzes the effects of the surroundings or natural environment
Governmentalprotections
Adjust and understand the need of the customer without sacrificing quality and the environment
Cost efficient materials Environment friendly
Saves energy
Example of Concept 5
Pace of change
Opportunities Varying R&D for innovation budgets
Increased regulationof change
Concept 6Ensure that you are up to speed with latest technology and trends
Innovate, research and develop
Lightweight materials
High speed processors
Minimalist design
All in one device
Example of Concept 6
Gathering Information and Scanning the Environment
1. Understands components of a modern marketing information system
2. Seeks to improve marketing intelligence
3. Studies population and demographics
4. Reviews the social-cultural environment
5. Considers effects of natural environment
6. Keeps up with the technological environment
Summary:
Master 6 Key Concepts
6 Gathering and Scanning Conceptsas applied in the Ateneo MBA
Jaime Angelo F. MendejarATENEO GRADUATE SCHOOL OF BUSINESS
May 9, 2013