About Orange

• Orange Business Services is a global IT and communications services

provider, with services in 220 countries.

• They help companies collaborate more effectively, operate more

efficiently and engage better with their customers, connecting their

people, sites and machines securely and reliably.

The 6 hats of thinking of Orange

Let’s start with the White hat

7 facts about Orange

• Orange is one of the world’s leading telecommunications operators with sales of 40 billion euros in 2015

• Have another services as IT business solutions such as :

Cloud computing

Conferencing

Security

Customer contact services

All of these services works under a brand

Orange Business services

• Present in 28 countries ( Mobile network )

• has a total customer base of 263 million customers worldwide

• Number of mobile customers ( 185.3 million )

• Have 156,000 employees worldwide at 31 December2015

• Since 2006 Orange becomes the single brand for Mobile , TV ,Internet and digital services

Negativity facing orange company “the black hat “

Rumor that faces the company about Partner “ Israel “company that is contracting with orange

Some customers point of view was that the marketing

campaign should have been more attractive and

excited which didn’t happen

The Green Hat

The Red Hat

People didn’t change their opinion about the company’s services yet as they didn’t offer anything new or improve their current weaknesses.

• At first people had high expectations as the company promised with a

• lot of free gifts for their current customers however the company didn’t meet these expectations so the customers are disappointed.

• Overall people didn’t feel any change when Mobinil became Orange. The only change they noticed was the logo.

The Yellow Hat

•1-Egypt is a promising market in the coming years. Egypt has a population of approximately 90 million

people, and is increasing by 2 million per year. Today, the usage of the broadband is low, but this

growing population means that the Egyptian market is a promising one.

2-Mobinil in the AMEA region represents roughly 30% of Orange’s customers and more than 27% of

the revenue, 33% of market share so it is a strategic asset for Orange.

3-the most important challenge in Egypt is unemployment .and this is good opportunity for orange .

4-Egypt is more stable than other countries like (Lybia).

5-Not only individuals throughout Egypt will benefit from Orange’s unmatched customer experience,

but the company will also be able to provide new services and benefits to its existing customers

across the region.

•

The Blue Hat

Orange company also made a new service or new technique to persuade the customers to deal with its network through:

1- send messages to customers to welcome them and thank them about they be client of orange company.

2- Do a lot of offers relate to net connection, minutes for free and other services.

3- make advertising in TV, Banners and campaigns.

Blue hat is the only hat which determine what is the process? is also responsible for make correlation between the other hats to reach the positive results

Thank you for your kind attention•Presented to you by :

• Nagham Samir

• Yasmeen Ibrahim

• Eman Mostafa

• Nora Essam

• Mona Samir

• Omar Abdeltawab

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