CONSECUTIVE MONTHS OF REVPAR GROWTH FOR EUROPE.

Performance

Also of note: Year through September hotel demand is up 3.7%

Source: STR Global

Operations

Leasing remains a popular business model. AccorHotels, Carlson Rezidor Hotel Group,

Fonciere des Murs and Union Investment Real Estate are among

the major users of this model.Source: Opus Hospitality

Markets Money

Transportation Distribution

10 MARKETSripe for hotel expansion

Bordeaux, FranceDresden, GermanyDublin, IrelandEdinburgh, ScotlandGlasgow, ScotlandKrakow, PolandMarseille, FrancePorto, PortugalRotterdam, NetherlandsSeville, Spain

Source: Opus Hospitality

EURO FALLS, INBOUND TRAFFIC RISES

CAUSEThe value of euro against the dollar has fallen.

EFFECTEvery 10% gain in U.S. dollar strength

equates to 1% leisure hotel demand growth from transient travelers.

Source: Elizabeth Winkle, STR Global

ON THE FAST TRACK High-speed rail systems in Europe are more popular than ever, which is leading to more hotel development near train stations. Steigenberger Hotel Group is one company focused on this market.

Source: Opus Hospitality

RATE PARITY LOSES GROUND

European governments are slowly but surely eliminating rate-parity requirements, which

means hoteliers can advertise the lowest rates on their own distribution platforms.

Source: Opus Hospitality

© 2015 STR, Inc. All Rights Reserved. illustrations: jon edwards

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