6 must-haves for your marketing automation platform
TRANSCRIPT
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MUST-HAVES FOR YOUR MARKETING AUTOMATION PLATFORM
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These days, consumers know they have the power. They are being given – and using – new tools and methods to learn about and research products and services.
Here, we give you 6 must-haves for your marketing automation platform
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Lead scoring allows you to better understand a prospective customer’s actions by tracking their movements in and out of the funnel. It tracks leads’ activities and monitors their level of
interest and participation.
Lead Scoring Capabilities
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Progressive profiling is about gradually getting to know a lead. After you’ve learned a certain amount of information about your lead, a call-to-action can automatically present
itself to the customer.
Personalization
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Automatic communication features are essential to a successful marketing platform. It’s very important that you
listen to their activity and communicate strategically.
Automatic Communication
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A key to any website is having it be user-friendly. Your focus needs to be on learning as much as you can about your leads and current customers without
getting frustrated with the software.
User-friendly
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Choosing a comprehensive and unified system helps marketing and sales because they are all seeing the same information in the
same way, which means communication between departments and colleagues is consistent and clear.
Flexibility For Everyone
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Marketing automation software can use social media and can be used with mobile technology
Social & Mobile Integration
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ITVibesCan Help Irrespective of the purpose why you are writing your content, your goal is to make it compelling so that it can be read. Compelling content will inspire your readers to take the action you need them to take.
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ITVibesCan Help Are you in search of a compelling and persuasive content that will portray you as an expert in your field or niche? Do you need an engaging content for your business? Let ITVibes do the writing for you.
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