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6 Trends in PR and Marketing for 2014 Christopher S. Penn Vice President, Marketing Technology

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6 trends slide show

TRANSCRIPT

6 Trends in PR and Marketing for 2014

Christopher S. Penn Vice President, Marketing Technology

Changing Media Landscape

Traditional Media’s Decline

Brand Journalism Accelerates

Analytics Improvement

ReflexSM Measurement Platform

Data Silos Will Kill Some Companies

Internet of Things

3D Printing

Further Democratization of Media

Evolution of PR

Old PR Fading Away Rapidly

New PR is the Media

Content Marketing Backlash

The State of Content Marketing

The Content Bar is Higher

The Talent Squeeze

The Shrinking Talent Pool

Growing Our Own Talent

What trends do you see?

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