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6 Trends in PR and Marketing for 2014
Christopher S. Penn Vice President, Marketing Technology
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Changing Media Landscape
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Traditional Media’s Decline
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Brand Journalism Accelerates
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Analytics Improvement
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ReflexSM Measurement Platform
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Data Silos Will Kill Some Companies
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Internet of Things
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3D Printing
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Further Democratization of Media
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Evolution of PR
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Old PR Fading Away Rapidly
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New PR is the Media
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Content Marketing Backlash
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The State of Content Marketing
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The Content Bar is Higher
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The Talent Squeeze
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The Shrinking Talent Pool
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Growing Our Own Talent
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What trends do you see?
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