6 TIPS

Based on Venkat Viswanathan’s speech at

Nasscom’s Big Data and Analytics Conference.

TO GET YOUR START-UP OFF THE GROUND

Venkat Viswanathan is the Founder and Chairman of LatentView Analytics, one of the fastest growing data analytics and big data firms globally.

Choose The Markets You Will Play In Wisely

In every entrepreneurial journey picking the right market is probably half the problem.

When you’re just starting out its very difficult to say ‘no’ to any business that comes in. But if you spread yourself too thin in the early days and enter markets that you are not focused on or have a value proposition for, you will lose out.

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Hire an A-Team at the Core

Great people matter! People buy into other people, and their dreams. Not products, technology or processes.

There is no replacement to the committed, focussed partner who wants to kind of build the business as successfully as you do. “Your first 20 hires, will make or break your company. Look for top-notch intrinsic qualities, and refuse to compromise.”- Vinod Khosla

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Innovation Is Not Something That Only Your Product Needs

Innovation is everyday business - how do you source clients, people, manage them, and grow them? It's needed in every aspect of your business and it’s just a new way of looking at things.

The excitement of doing something new and interesting, can and should drive innovation in start-ups. It gives a sense of purpose to any team.

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Listen to your customers

As long as we take customers’ inputs in terms of what they are looking for in the solutions and offerings that we are providing, we will see our business strengthening

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Perseverance

When you pick a certain idea, you do need a certain amount of time for you to kind of commit and go down the path.

Many a times businesses probably miss out simply because they were not around when the market opportunity kind of turned up in front of them.

So perseverance is very important

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Solving a problem should be the primary motive

You start a business because you see a gap in the marketplace and you feel you have a newer way of doing it. Meaning you can potentially create a value here and make money. By doing so you are creating a purpose for yourself and for a larger team

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