6 tips to improve patient education materials
TRANSCRIPT
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6 Tips to Improve Patient Education Materials
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Understand your target audience
TIP 1.
Brochures with photographs of elderly people will not be well received by young patients.
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TIP 2. Simplify the
languageThe American Medical Association (AMA) recommends that patient education materials not exceed a sixth-grade (11-year-old) reading level.
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A great example…
TIP 2.
Lying in bed
It is best if you lie on your back. Your bed needs to be the right height and you need a firm mattress.
Rest phase
Resting in a supine position is recommended. Adequate bed height and mattress firmness are imperative.
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Consider the communication channel
TIP 3.
Elderly people might be less likely to use the internet. So choose a medium with your audience in mind.
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TIP 4. Gather feedback
from your target audienceIn the end, who better to assess whether the material is understandable than the patients themselves?
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TIP 5. Don’t overwhelm
with too much informationNo patient is going to read a 102-page brochure. Prioritisecontent and leave out unnecessary information.
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TIP 6. Don’t be
condescendingPatients might not know everything, but that doesn’t mean they’re stupid. If the audience feels respected, messages are more likely to be remembered.
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For more information about this and other
articles, visit:www.medicalwriters.com/blog
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