6. tourism plan outline

8/6/2019 6. Tourism Plan Outline

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TOURISM


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VISION

Sustainable eco-friendly tourism

generates jobs and contributes to

local economy


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SETTING THE SCENE

Three resorts with a total bed capacity of .... Beds.

An airport with 2700 m length runway and terminalfacilities

Investment in a Convention Center to host SAARC Summit

Number of locals employed by resorts:

High opportunity for more visitors.


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GOALS

To attract international visitors to travel to Addu

To attract domestic visitors to travel to Addu

To promote sustainable tourism development

To help increase the economic benefits from tourism


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OUTCOMES

More visitors

Quality attractions and services

Higher income for locals

Preservation of the quality of natural environment


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TARGET MARKETS

Leisure tourism

Diving, Golf, Honeymoon,Family, Youth

Business events tourismCorporate meetings

International conferences


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PRIORITY PROGRAMMES

Increase attractions

Increase international business eventsDevelop transport infrastructure

Improve quality of service

Build and strengthen partnershipsIncrease bed capacity

Measure performance


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CORPORATE ATTRACTIONS

PROGRAMME

Convention Centre

Golf CourseEntertainment Zone

Yacht Marina


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CULTURE ATTRACTIONS

PROGRAMME

War Museum

Cultural CentreLife Museum and Art Gallery

Addu Museum @ Maaranga

Koagannu CemetryAstra Cinema


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NATURE ATTRACTIONS

PROGRAMME

Eidigali Kilhi & Bird Park (bats, butterflies,white terns,)

Botanical Garden and SpaAquarium and Zoo

Kandihera Manta and Coral Park

Mulikeda Island SancturyNature Museum


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TRANSPORT INFRASTRUCTURE

PROGRAMME

Airport runway extension

Develop baggage handling serviceGan international arrivals jetty development

Gan Seaplane base

Feydhoo harbour development

Hulhu-meedhoo harbour developmentDevelop facilities for Passenger Liners

Car rentals

Bike rentals

Air-conditioned public transport


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INTERNATIONAL EVENTS

PROGRAMME

Marketing of convention center

Development of golf courseDevelopment of hotel @ convention center

Development of food outlets near convention center

Development of entertainment zoneDevelopment of bus terminal @ convention center

Development of an indoor sports stadium


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QUALITY AND SERVICE

PROGRAMME

Welcoming feel at airport

Ambience and feel development at arrivals areaLanguage training

Development of souvenirs

Development of the quality and packaging of local foodTraining of tour guides

Training for travel agents

Conduct clean up campaigns


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INCOME GENERATION

PROGRAMME

Arrivals area shopping at terminal

Currency exchange at terminalATM

Duty free shopping

ExcursionsMusic bands

Agriculture

Fisheries


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PARTNERSHIPS PROGRAMME

Establish Addu Tourism Forum

Hold quarterly meetings of Tourism ForumOrganize food (agriculture) fairs

Organize networking events

Hold an Annual Tourism Development Workshop


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PERFORMANCE MEASUREMENT

Establish indicators for performance

Collect baseline informationMonitor tourism development

Publish performance results regularly


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BED CAPACITY DEVELOPMENT

PROGRAMME

Ismehela hera

HankedaEquator Village

Dhoogas

Airport hotelsCity Hotel @ convention centre

Fasganda/au hera

Gau kendi


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MEASURING SUCCESS

Performance indicator 2010 2013

Number of international visitors

Number of domestic visitors

Percentage of visitors satisfied with natural environment

Percentage of visitors satisfied with events

Number of Maldivians employedValue of agricultural products sold to resorts

6. tourism plan outline

Documents