60 day internet opportunities process version10
TRANSCRIPT
Internet Opportunities 60 Day Follow up Process www.TheDigitalCarGuy.com
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Customer Requests Information via Internet
Salesperson Starts 60 Day Follow Up Process (see Chart Below)
Salesperson Starts the Relationship with Initial Phone Call, Consultation, And Personalized email.
Make 3 call attempts on Day 1, the same day (morning, afternoon, evening)
Salesperson is notified of Customer Requesting Information via Text Message from ILM/CRM. Salesperson has 1 < Hour Response Time window, if Salesperson has not contacted the Customer in less than 1 Hour, the Opportunity is Reassigned By Sales/Internet Manager.
Walk In
Salesperson Creates Appointment In ILM/CRM, which is confirmed by
BDC/Internet Manager?
Continue the Road to a Sale
No Sale, Follow up
Internet Opportunities 60 Day Follow up Process www.TheDigitalCarGuy.com
! Each Telephone call and email is designed to set an appointment or close the sale !
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Auto Response
Day One
1st Phone 1st email AutoQuote
Day Two
2nd Phone Call
2nd email response
Day Three
3rd Phone Call
3rd email response
New LeadWeek One Days 1-7 35% Will Purchase
Day Four
4th Phone Call 4th email response
Day Five
5th Phone Call 5th email response
Day Six
6th Phone Call 6th email response
Day Seven
7th Phone Call 7th email response
Week Two Days 8-14 20% Will Purchase
Day Eight
8th email response
Day Ten
10th email response
Day Twelve
9th Phone Call
Day Fourteen
GM auto survey email
Internet Opportunities 60 Day Follow up Process www.TheDigitalCarGuy.com
! Each Telephone call and email is designed to set an appointment or close the sale !
Page ! of ! Prepared by Thomas Ieracitano 3 3
Week Three-Six Days 15-48
5% Will Purchase Day Eighteen Day Twenty-five Day Thirty two
10th phone call
Day Fourty-Five
Broadcast Emails Past 60 days10% Will Purchase
Week Seven-Eight
Days 48-60 30% Will Purchase
Day Forty-two
11th email response
Day Forty eight
12th Phone Call
Day Fifty two
13th Phone Call
Day Fifty six Day Sixty
14th Phone Call
Of the 30%, Many started as a New Vehicle Lead that will switch to purchase Used Vehicles 65% of the time.
GM auto survey email
GM auto survey email
11th phone call
GM auto survey email
GM auto survey emailGM auto survey