6164 southend utd commercial brochure 201617 lowres2

Southend United Football ClubCommercial Brochure 2016 / 2017

Platinum Main Sponsor Main Club Sponsors

Fairfield

2 Southend United Football Club

For details of the 2016/17 fixture list and categories of games simply visit

www.southendunited.co.uk

Hospitality, Sponsorship, Advertising, Conferencing & Player Events:


01702 304147

[email protected]

Southend United Football Club Roots Hall Stadium Victoria Avenue Southend-on-Sea Essex, SS2 6NQ

SouthendUnitedFC

@SUFCRootsHall & @SUFCCommercial

Southend-United-Football-Club

Ticketing:

www.ticketing.southend-united.co.uk

08444 770077

[email protected]

Introduction 3

Club Reach 4

The New Stadium 5

Kit Sponsor 6

Sponsorship Packages 10

#MillionMission 13

Advertising Opportunities 14

Mascot Packages 16

Hospitality 18

Lounges 20

Golf Day 22

Contents

Together We’re United...Danny Macklin Commercial Director [email protected] 01702 304148

Sue Page Commercial Manager [email protected] 01702 304147

James Sharples Business Development Manager [email protected] 01702 304136

Heritage. Pride. Belief.Southend United continue to be a Club on the rise, both on and off the pitch.

An exciting stadium development at Fossetts Farm is on the horizon and the Blues have certainly shown that promotion to the Sky Bet Championship can be achieved in the near future.

Roots Hall is one of the country’s most historical stadiums and is located just 25 minutes from the M25 and 5 minutes from the world famous pier, mainline train stations and London Southend Airport.

As the County’s biggest sports Club your company could soon be benefiting from an association with Southend United.

View our NEW commercial video - showcasing the opportunities available at Southend United.

250,000 Southend residents

190,000 annual spectators

130,000 + social media following

80,000 database

Fairfield

Main Club SponsorsPlatinum Main Sponsor

INTR

OD

UC

TIO

N

CLU

B R

EAC

H

Essex’s largest entertainment venue

StadiumThe New Southend United FC

screen cinema

11 seater stadium

21k soccer domes

2 restaurants

12 retail outlets

33

Commercial Brochure 2016 / 2017 5

NEW

STA

DIU

M

Non matchday coverage• Daily use of player images by

local media showing front & rear of shirts

• Daily use of player images for website & social media of match action shots

• Regular PR player appearances

Matchday coverage• Visibility from home and away

fans at 46 league games & all cup fixtures

• Visibility of logo on all replica kits

• Photo galleries from local, regional & national press

• Online photo gallery shown on the Official Southend United website

• Post game player interview with Man of the Match

A unique and cost effective opportunity to place your brand at the forefront of local, regional and national media.

Regional and national TV coverage• Regular interviews via

Sky Sports News

• Feature interviews on BBC and ITV local news

• Weekly Channel 5 Football League Show

• We enjoyed three home LIVE Sky Sports matches in 2015/16 season with an audience of over 1.5 million

Additional elements• Staff / client training session

with First Team squad

• Over 2,000 replica items sold to fans

• Media launch to announce sponsorship

Back of Shirt Sponsor

Official & Exclusive

• Official Southend United tickets

• 20ft pitchside advertisement board

• Regular news content via website, e-news and social media

• Hospitality box for 10 including all food and drink for one fixture per season

• Four Season Cards giving you entry to every home league game

• One Match Sponsorship per season

• Logo on Official Southend United Matchday tickets

Annual package: £35,000 + vat per season

Year two option of a combined package of £58,000 + vat

Even Bieber is a Blues fan!

KIT SP

ON

SOR

SHIP

Non matchday coverage• Daily training ground content

shown on website, social media and local media

• Regular Blues Player interviews with players and coaches

• Daily events with our Community Football Programmes in schools & clubs with all staff in branded clothing

• Regular PR player appearances

• Meet The Blues Day - annual summer event held at training ground with 2,000 fans and families in attendance

Matchday coverage• Player arrival at home & away

matches

• Player warm up prior to game

• Substitute warm up

• Coaching staff

• Ball boys coats

Regional and national TV coverage• Regular interviews via

Sky Sports News

• Feature interviews on BBC and ITV local news

• Weekly Channel 5 Football League Show

• We enjoyed three home

LIVE Sky Sports matches in 2015/16 season with an audience of over 1.5 million

Additional elements• Staff / client training session with

First Team squad

• Over 2,000 replica items sold to fans

• Media launch to announce sponsorship

• Official Southend United tickets

• 20ft pitchside advertisement board

• Regular PR activity to drive online interest with competitions

• Hospitality box for 10 including all food and drink for one fixture per season

• Four Season Cards giving you entry to every home league game

• One Match Sponsorship per season

• Logo on Official Southend United Matchday tickets

Annual package: £18,000 + vat per season

Year two option of a combined package of £32,000 + vat

A unique and cost effective opportunity to place your brand at the forefront of local, regional and national media.

Training Wear Sponsor

Official & Exclusive


KIT

SP

ON

SOR

SHIP

Our ever popular sponsorship packages allow you or your company to be part of the fabric of Southend United

Sponsorship packages


SPO

NSO

RSH

IP

Matchball Sponsorship

Another exclusive opportunity to enjoy the VIP treatment on matchday:

• Four places in our Centre Circle Lounge

• Half page advertisement in the Official Matchday Programme

• Half time refreshments

• Post match presentation of an autographed football from your favourite Blues player

• Photograph memento

A grade match: £390 + vat

B grade match: £360 + vat

C grade match: £330 + vat

Your company would benefit from becoming the exclusive headline sponsor of the Blues Player of the Month.

• Two hospitality places for every presentation

• Extensive website and social media coverage

• Regular branding opportunities via My Roots e-news

• Branded champagne bottles

• Programme news article

• Tannoy references

• Two player appearances a season

£2,250 + vat for season

Matchday Sponsorship

A package tailored to your requirements offering a combination of Hospitality, Advertising and extensive coverage:

• VIP treatment with champagne reception

• Company logo on front of Official Matchday Programme

• Website and social media coverage

• Tannoy announcements

• Scoreboard advert

• Team sheet reference

• Hospitality match tickets

• Matchday menus and quiz

• Ability to display pop-up banners in key reception areas

• Official Matchday Programme full page advert

• Pitchside presentation to Man of the Match

• Choice menu

• Beers, wines & soft drinks

• Half time refreshments

A grade match: £1,200 + vat

B grade match: £1,100 + vat

C grade match: £1,000 + vat

Player of the Month Sponsorship

SPO

NSO

RSH

IP


Golden Goal Sponsor

Exclusive advert or voucher on reverse of 25,000 Golden Goal Tickets, which helps raise funds for the Blues Academy.

Price of just £1,250 + vat

Training Ground Sponsor

Exclusive advertising opportunities at Boots & Laces Training Ground. Your company brand shown on key Arterial Road entrance and at strategically placed sites around the training ground.

Package price starts at £2,000 + vat

Car Park Sponsorship & Advertising

Put your brand at the forefront of fans’ minds with branding opportunities within our main car park as they enter and exit Roots Hall. Over 70,000 fans and every hospitality guest makes use of the driveway and car park each season.

Opportunities start at just £300 + vat

Mesh Cover Sponsor

Large and exclusive advertising opportunity for your company to appear in front of 190,000 spectators and to regularly gain local and national TV and media exposure.

Price of just £4,500 + vat


SPO

NSO

RSH

IP

Player Sponsorship

Your chance to get up close and personal with your favourite Blues player. See your name or company name in every Official Matchday Programme, two passes in The Blues Legends Lounge for a game of your choice, a signed shirt presented by your player and an invitation to our Player Sponsor night.

NEW for 2016/17 – See your name/company appear on our social media platforms when your player scores!

Home or away shirt: £410 + vat

Both £750 + vat

Ball Boy Sponsor

Your branding on the bibs of our ball boys & girls. Visibility for your logo to 190,000 fans a season. Acknowledgement within the Official Matchday Programme, tannoy announcement and social media.

£1,500 + vat

Family Area Sponsor

NEW for 2016/17 become the exclusive sponsor for our new Family Zone @ Roots Hall. Visibility to over 190,000 fans a season, extensive pitchside branding and associated concourse advertising opportunities. Become part of the Southend United family...

£1,950 + vat

- Images from player sponsor night at Casino


SPO

NSO

RSH

IP

Networking

Join us at our NEW Blues Networking, events scheduled throughout 2016/17 at Roots Hall, with senior decision makers from across Essex joining you.

For further details including dates and times:

[email protected]


01702 304050

For all things commercial at Southend United including details of our proposed new stadium there are scores of ways to keep updated:

@SUFCCommercial

@SouthendUnitedFootballClub

Southend United Football Club

Sign up to our new MyRoots Commercial news:


Pitch Hire

Follow in the footsteps of your favourite Blues players. Hiring the famous Roots Hall pitch has become increasingly popular for companies, charities and groups of friends determined to create their own special Blues memories. Encourage your friends, family and colleagues to watch you in action with food and drink packages also available. Available throughout May with daytime or floodlit slots available.

Prices start from just £23 per person

The amount of money that has been raised is absolutely amazing and yet again it is another record breaking year. This is one of our largest fundraising events for us and it really makes such a difference to the hospices. Thank you so much for all of your hard work and dedication to the event all your support is really appreciated and it has been lovely to work with you all again.”

Lydia Plews Havens Hospices


SPO

NSO

RSH

IP

Southend United Community & Educational Trust provides sporting, recreational and educational activities to enhance both the personal and social development skills of all participants. We deliver under the five main themes of Education, Participation, Health, Community Cohesion and Club.

What is the Trust’s vision?Utilising the power of sport and the vehicle of Southend United Football Club to have a positive influence on people’s lives.

What is #MillionMission? To have engaged with one million people through the brand of Southend United Football Club by 2026.

How will this be measured?Each contact will have been engaged in a face-to-face activity delivered by the Trust e.g. PE

sessions, out of hour’s activities, funded engagement programmes etc…

Listed below is a range of activities that will engage people and count towards our total – this list is not exhaustive;

Breakfast clubs, pre-school sessions, lunchtime clubs, PE/PPA sessions, after school clubs, soccer schools, matchday activities, competitions, events, funded projects, NCS, further education courses, higher education courses, short courses, Future Blues.

#MillionMission

Southend United Community & Educational Trust

To find out more about the amazing work Southend United Community & Educational Trust does visit www.sufccommunity.co.uk

SPO

NSO

RSH

IP

Advertising with Southend United

Perimeter board advertising

190,000 fans plus year-round, multi-million TV audiences make our popular advertisement boards the perfect choice to gain local and even national awareness for your company and brand.

In 2015/16 season, an estimated six million viewers watched coverage of our home games via - Sky Sports, Channel 5, BBC, ITV local news.

Non-TV facing from £750 + vat

TV from £2,500 + vat

Added benefits of perimeter board advertising with Southend United...

Two 2016/17 Season Cards*

Twitter and Facebook post

Logo in every matchday programme

Website logo

Plus much more, visit the website to see the full list of benefits

*When spending over £2,500 on perimeter board advertising14 Southend United Football Club

AD

VER

TISING

Matchday programme

An annual readership of over 90,000 Blues supporters and corporate guests provide a very cost effective platform:

One off match: £200 + vat

Six match special: £900 + vat

Half Season: £1,500 + vat

Full Season: £2,500 + vat

Full and half page options available.

E-newsletter

Sponsorship and advertising opportunities of our NEW MyRoots e-newsletters sent to 80,000 fans and corporate clients. A dynamic and cost-effective platform to put your brand and company at the front of mind.

Exclusive MyRoots e-newsletter sponsor: £2,000 + vat

Advertising opportunities available from: £250 + vat

Washroom advertising

Your brand and company details displayed to a captive audience with annual attendance of match and non-matchday of over 200,000 people:

Six match special: £690 + vat

Half Season: £1,450 + vat

Full Season: £2,300 + vat

Electronic scoreboard advertising

Our large electronic scoreboard is naturally one of the most focal points at Roots Hall with visibility from every home fan seat. Benefit from this attention grabbing opportunity:

Six match special: £500

Half Season: £990 + vat

Full season: £1,750 + vat


AD

VER

TISI

NG

Create a day you will all remember for a lifetime, experience the thrill of leading out your heroes at Roots Hall.

Your qualified matchday host will ensure that you and your family have a day that will never be forgotten. The Mascot Package makes for the perfect way to celebrate a birthday, a special occasion or just for fun!

We have further enhanced the package for the 2016/17 season:

• Full replica kit

• Two adult + two child tickets

• Car park space

• Official Matchday Programme article, profile and picture

• Social media coverage

• Official Matchday Programme signed by the players

• Matchday pre match warm up

• Changing room visit

• Lead your team out

• Souvenir photograph with officials and team captains prior to kick off

Prices start from £150 + vat

Matchday Mascots

George had the most wonderful day with the guys. A day he and his family will never forget. He just loved every moment and got stuck in.”

Linda Palmer


MA

SCO

T PAC

KA

GE

If you ever wished you had been a mascot in your younger years it’s never too late to be our all-important 12th man (or woman) with our popular and further enhanced package:

• Name on front cover of Official Matchday Programme & team sheet

• Four match tickets

• Lead your team out at Roots Hall

• Take part in official handshake

• Pass the match ball to the referee

• Official Matchday Programme signed by your favourite player

• Passes for The Blues Legends Lounge where your favourite Southend player can present you with a personalised, autographed football

• Name highlighted on social media and website

• Souvenir photograph


12th man (or woman!) package

I just wanted to say a big thank you to you and everyone at SUFC for making Izak’s day on Saturday when he walked the team out and met his favourite player. He had the best time and loved every minute of his special day so much so he is already planning it again for his 21st birthday!!”

Mrs Riaz

MA

SCO

T PA

CK

AG

E

HospitalityThe drama and excitement of football simply cannot be matched. Enjoy hospitality with friends, family, clients or colleagues to allow you to get even closer to the unique and electric Roots Hall atmosphere.

Our ever popular packages have once again been enhanced for the 2016/17 season.


HO

SPITA

LITY

Talis Projects Ltd would like to thank everyone in Southend United FC’s Commercial Dept for yet another great season of Corporate Hospitality.

Our Match Day Executive Boxes are very popular with our clients, who all thoroughly enjoy their experience.

We have found the Executive Boxes to be an ideal setting in which we can entertain our clients in relaxed and welcoming surroundings.

Looking forward to joining you all again next season COYB!”

Executive Boxes

• 10 guests per box

• Various menu & drink package options

• Waitress service

• Cash bar

• Three stadium car park passes

• TV with

• Access to the Blues Lounge post-game

• Logo within Official Matchday Programme

• 10 Official Matchday Programmes

• Half time tea, coffee & cake

Gold packages from £500 + vat

Silver packages from £485 + vat

Bronze packages from £395 + vat

Added benefits of becoming a seasonal Executive Box holder:

• Discounted cup tickets

• Ticket priority for cup & away games

• Logo or name displayed on the Official Club website

• Option to brand your Executive Box for use on matchday and non matchday

• Logo/name in Official Matchday Programme

• Social media tweets and messages

• Framed and personalised shirt presented to you

• Logo in future commercial brochures

Seasonal prices from £5,995 + vat Just £26 per person, per game

HO

SPIT

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Hospitality

LoungesEnjoy the pre-game build up with a meal and a drink or two. Visits from some of the players and former Blues greats will make your day even more enjoyable.

The Premier Bar, Directors Box

• Bar access

• Directors box seating

• Official Matchday Programme

• Team sheet

• Half time tea & coffee

• Car park space

Prices from £32 + vat per game

Seasonal £725 + vat

The One10 Club

• Three course waitress served meal including dessert

• Half bottle of wine

• Souvenir gift

• Half time tea, coffee & biscuits


• Car parking space

• Player visits

• Fun quiz to win signed memorabilia

• Opportunity to meet players


Added benefits of being part of The One10 Club for the season:

• One complimentary pass in The Premier Bar

• Name and logo on sponsors page

• Name on dedicated page on the Official Club website

• Discounted rate for your guests

• Directors Box seat

• Priority booking for cup matches

Seasonal £1,125 + vat, just £51 + vat per game


LOU

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Centre Circle Lounge

Watch the game from the comfort of our popular Centre Circle Lounge.

• Three course waitress served meal


• Souvenir gift







Added benefits of a seasonal Centre Circle Lounge:

• Discounted match tickets


• Logo or name displayed on the Official Club website on Centre Circle Lounge & The Blues Legends Lounge

Seasonal price 995+ vat, just £43 + vat per game

The Blues Legends Lounge

• Two course meal


• Souvenir gift

• Padded seat in Blues Paddock area







Added benefits of The Blues Legends Lounge seasonal package:

• Discounted match tickets


• Logo or name displayed on the Official Club website on Centre Circle Lounge & The Blues Legends Lounge

Seasonal price £825 + vat, just £36 + vat per match

I just wanted to thank you and your team for a great day in the Centre Circle Lounge at the Bradford match. The service, food and lounge were all great and we really enjoyed it. We will definitely be booking up again next season.”

Kay Fogg

We thoroughly enjoyed ourselves at Roots Hall on Saturday, the hospitality was superb as well as the food being top notch! Please thank David Crown for his time, he was the perfect host.”

Asa PresneillDelta Shipping & Trading Co Ltd.

LOU

NG

ES

Southend United

Enjoy a day away from the stresses and strains with the First Team squad and management, which is also a fantastic networking opportunity. The 2016 Golf Day will take place on Wednesday 21st September 2016 at Rochford Hundred Golf Club.

Package includes:

• Four ball with option to have a Blues First Team player in your ranks

• Bacon sandwich and refreshments on arrival

• 18 hole Texas Scramble

• Beat the pro & longest drive competitions

• Drink refreshments on course

• Two course evening meal and presentations

Price for team of four (or three with one Blues player) £275 + vat

Official Golf DayThe Southend United Academy is famed for developing players for the

first team at Southend United. Testament to this is that Phil Brown has selected at least one Academy developed player in every game since he took over in 2013.

Running the Academy is naturally expensive but essential and there are a number of ways you can help the future of the Club ranging from Academy kit sponsor, Academy Partner or Academy Associate.

Contact us for further details

Academy

Proud to be a main sponsor of Southend United

Connecting your business At ADSI we offer a range of quality solutions to help you and your organisation now, and in the future. We will bespoke business solutions for your needs that will assist in controlling your costs and make your workforce more responsive and effective. Our complete service includes; on-going Account Management, with a dedicated Account Manager, comprehensive and regular spend analysis on your bills, impartial advice and up to date information on new developments and technology across all our services. Call us for free advice on reducing your business costs T: 01268 495555 [email protected]

mobiles fixed voice & data

VOiP

IT service & support

autovoice energy

dsia

www.adsi.co.uk22 Southend United Football Club

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Proud to be a main sponsor of Southend United

Connecting your business At ADSI we offer a range of quality solutions to help you and your organisation now, and in the future. We will bespoke business solutions for your needs that will assist in controlling your costs and make your workforce more responsive and effective. Our complete service includes; on-going Account Management, with a dedicated Account Manager, comprehensive and regular spend analysis on your bills, impartial advice and up to date information on new developments and technology across all our services. Call us for free advice on reducing your business costs T: 01268 495555 [email protected]

mobiles fixed voice & data

VOiP

IT service & support

autovoice energy

dsia

www.adsi.co.uk

Hospitality, Sponsorship, Advertising, Conferencing & Player Events:


01702 304147

[email protected]

Southend United Football Club Roots Hall Stadium Victoria Avenue Southend-on-Sea Essex, SS2 6NQ

SouthendUnitedFC

@SUFCRootsHall & @SUFCCommercial

Southend-United-Football-Club

Ticketing:

www.ticketing.southend-united.co.uk

08444 770077

[email protected]

Platinum Main Sponsor Main Club Sponsors

Fairfield

6164 southend utd commercial brochure 201617 lowres2

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