Anna-Katharina Höpfl inger is a research and teaching assistant at Ludwig-Maximilians-Universität München. After completing her PhD in the study of religion, she has developed diff erent research projects in the fi eld of media and religion, particularly focusing on the body, clothing, gender, and death. For further information visit media-religion.org/personen/hoepfl inger.htm

Stefanie Knauss is associate professor in the Department of Theology and Religious Studies at Villanova University (USA). Her research focuses on theology, culture and film, religion and body, gender studies and queer theory. She is co-editor of the Journal of Religion, Film and Media and of Concilium: International Journal for Theology. For further information visit media-religion.org/personen/knauss.htm

Marie-Therese Mäder is a lecturer in the study of religion at Ludwig-Maximilians-Universität München and a lecturer in media ethics at the universities of applied science in Chur and Bern (CH). Her fi elds of expertise are audio-visual/digital media and religion, migration and religious identities, material and media dimensions of rites de passages. For further information visit media-religion.org/personen/maeder.htm

Daria Pezzoli-Olgiati is professor in the study and the history of religion at Ludwig-Maximilians-Universität München. Her research focuses on media and religion, the image, visual and audio-visual communication and their impact on religion, theories and methods in the study of religion, as well as on gender and space in approaches to religious traditions. For further information visit pezzoli-olgiati.ch

ABOUT THE EDITORS

Edited by Anna-Katharina Höpfl inger, Stefanie Knauss, Marie-Therese Mäder and Daria Pezzoli-Olgiati

The series Media and Religion off ers a platform for innovative and creative contributions to this particular research fi eld. It presents research projects from the fi elds of religion, theology, sociology, media, fi lm and gender studies, political science, cultural studies and visual studies. Interdisciplinary and trans-disciplinary studies are particularly welcome. The series aims to publish critical analyses of the multi-layered interactions between religion and media in history and contemporary society from an empirical, theoretical, and hermeneutical perspective.

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SR 745 | 6310 | 07/2020

To order please fax to (+49)7221/2104-37, mail to orders@nomos.de, visit our online shop (www.nomos-shop.de) or contact your local book store.

Amount Author, Title ISBN

Anna-Katharina Höpfl inger Religiöse Codes in der Populärkultur

Kleidung der Black Metal-Szene 2020, vol. 4, 437 pp., pb., € 89.00, ISBN 978-3-8487-6389-4

Michael Leo Ulrich Religion – Marketing’s Unwitting Godparent

A Case Study of Coff ee Branding and Consumer Loyalty 2019, vol. 3, 281 pp., pb., € 59.00, ISBN 978-3-8487-5799-2

Baldassare Scolari State Martyr

Representation and Performativity of Political Violence 2019, vol. 2, 417 pp., pb., € 89.00, ISBN 978-3-8487-5761-9

PUBLISHED IN THIS SERIES

Religion – Marketing’s Unwitting GodparentA Case Study of Coff ee Branding and Consumer LoyaltyBy Michael Leo Ulrich2019, vol. 3, 281 pp., pb., € 59.00 ISBN 978-3-8487-5799-2

This book provides an in-depth understanding of the analogy between marketing and religion: how an eff ective marketing campaign makes consumers construct an entire worldview with a corresponding ethos regarding an advertised commodity, which results in exceptional consumer loyalty and high profi t margins.

This book scrutinises the advertising campaign ‘Nespresso. What else?’. The study is based on an audio-visual analysis of selected commercials, and on an analysis based on primary data about Nespresso drinkers and, as a control group, about consumers of other coff ee brands. The statistically highly signifi cant results are impressive and to some degree disturbing. They shed light on how the exchange value of a profane consumer item is increased to a multiple of its use value and how, in accordance with Walter Benjamin’s thesis, the symbolic charging of a commodity, stripped of its profane attributes, is taken to extremes.

Religion – Marketing’sUnwitting GodparentA Case Study of Coffee Branding and Consumer Loyalty

Michael Leo Ulrich

Media and Religion | Medien und Religion | 3State Martyr Representation and Performativity of Political ViolenceBy Baldassare Scolari2019, vol. 2, 417 pp., pb., € 89.00 ISBN 978-3-8487-5761-9

The politician Aldo Moro was abducted and killed in 1978 by the terrorist organisation the Red Brigades. The media then stylised Moro as a ‘state martyr’. This volume deals with the highly topical question concerning the performativity of this concept in the tension between democratic states and terrorism and recon-structs a crucial phase of post-war policy in Italy on the basis of media sources on the Moro case.

What role does a term from Christian antiquity play within mo-dern sociopolitical discourses? What changes has the term ‘mar-tyr’ undergone in European religious and cultural history? On the basis of these questions, this study opens up an interdisciplinary theoretical horizon in order to understand the role of religious motifs in sociopolitical contexts. It brings a central new dimension to the secularisation debate, which sees secularisation as a new confi guration of politics and religion.

The author was honored with the doctoral sponsorship award 2018 of the Münchner Universitätsgesellschaft.

State MartyrRepresentation and Performativity of Political Violence

Baldassare Scolari

Media and Religion | Medien und Religion | 2

NomosNomos

Religiöse Codes in der PopulärkulturKleidung der Black Metal-SzeneBy Anna-Katharina Höpfl inger2020, vol. 4, 437 pp., pb., € 89.00ISBN 978-3-8487-6389-4In German language

In fashion and pop culture, one encounters religious symbols surprisingly often, be it crosses on T-shirts, depictions of Buddha on handbags or the colourful goddess Kali on swimsuits. ‘Religion’ on clothing seems to be ‘in vogue’. This book conducts a study of the reception of religious symbols in the fi eld of popular clothing from the perspective of religious studies and tests this approach in an examination of clothing practices in the Swiss black metal scene.

In der Modewelt und der Popkultur begegnen einem überraschend oft religiöse Symbole, seien es Kreuze auf T-Shirts, Buddha-Figuren auf Handtaschen oder die indische Göttin Kali auf Badeanzügen: Religion auf populärer Kleidung scheint „in Mode“ zu sein. Doch was haben solche Symbole noch mit Religion zu tun? Die Studie entwirft einen religionswissenschaftlichen Zugang zu dieser Rezeption religiöser Symbole in populärkultureller Kleidung, erklärt die komplexen Verbindungen zwischen Religion und Populärkultur und erprobt diese vorgeschlagene Herangehens-weise an einer Untersuchung zu Kleidung in der Schweizer Black Metal-Szene.

Religiöse Codes in der PopulärkulturKleidung der Black Metal-Szene

Anna-Katharina Höpflinger

Media and Religion | Medien und Religion | 4