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M E N T I O N

Critical Mention

What is Media Monitoring?

Media monitoring is the collection, tagging, andranking of media sources: TV, radio, online, print,and social media. Also known as mediaintelligence, media monitoring originated as amanual process conducted by human "scanners".These time consuming actions have beenreplaced by data gatherers, that instantly tagcontent, making keyword mentions available forsearch, alerts, reporting and analysis. Mediamonitoring and the availability of real-time adand editorial content greatly enhancesmarketing, public relations, and communicationcampaigns.

Media Monitoring

Measurement Plans

Tips & Use Cases

Media Monitoring Made Easy

SearchSearch global TV, Radio, OnlineNews and social media and get realtime results.

Edit by clicking on start and endwords in closed captioned text inWord Play.

Analyze insights using graphs,word clouds and density maps.

Report and share results with videoclips and text that never expire.

API access to TV and Radiocontent is available forcompanies to develop products.

Alert in real time or use a dailydigest to receive an automatedreport of coverage.

Critical Mention allows users to search global TV, Radio, Online News and SocialMedia, watch video, edit and share coverage, receive real-time email alerts, buildreports and analyze coverage through word clouds and graphs.

Edit

Report

Alert

Analyze

Integrate

Primary Use Case

Example Searches

Government agencies use the Critical Mention platform to track theorganization's top officials, new programs and initiatives, keygeographical regions, climate change trends, military mentions, andspecific legislature.

Organization and Office NameOrganization's Secretary and Former SecretariesNew Programs and InitiativesOrganization and "Budget" Representative's Name Policy Issues (Climate Change)Acts, Bills, and LegislatureCurrent Head of OrganizationKey Organization StaffOrganization's Acting Director Name of Press Secretary Name of Chief/SheriffTown, City, County, State NamesOther departments

Customize Media Coverage Results

For Example

Critical Mention's Boolean search queriries allow you to include orexclude items from your results. The major operators include thewords AND, OR, NOT, the plus sign +, minus sign -, tilde ~,parentheses (), double quotes " ", the asterisk * and ? wildcards.

Use + to include terms: +office +department +agency will findoffice AND department AND agencyUse – to exclude terms: +office +department –agency will findoffice AND department AND NOT agencyUse double quotes to find words that occur together:“Department agency”Add ~ at the end for optional distance between words:“Department agency”~10 – will find the words Department andagency within ten words of each otherUse ( ) to group terms: +( department agency ) - ( policy )Use the wildcard * to find word stems: agen* will find “agents”,"agencies”, etc.Use the wildcard ? to search for spelling variations: office??? – willfind “offices” and “officers”

Media Coverage Tips for Government:

Prepare for interviews - If you're expecting a key spokesperson or directorto be interviewed, you can use Critical Mention to access the potentialinterviewer's methods, archive past interviews, and email clips to prep forthe big day. Track media coverage - about policy campaigns, other offices, importantfigures, awards, grants, and any topic important to your office. As you'rewaiting for the interview or media coverage to air, you can create searchesthat will aggregate all related mentions. Review coverage - about the performance of your experts once a segmentairs. Use clips as media training for future interviews and media spots. Search all media - Critical Mention's search tool will allow you to search foranything. Browse outlets key stakeholders are interested in, or use the toolto search for a segment that wasn't schedule or may have been off yourradar. Save clips - so you can review them later on. Add media clips of relatedtopics so you can compare coverage. Save testimonials aboutyour hospital to use in marketing and communications material. Build reports - to create a comprehensive list of media appearances thatyou can one day analyze and look back on. Remember, creating reports isimportant in forming a database of critical media clips and edited clipssaved to reports never expire. Share clips or reports - with colleagues, press, boards andother departments, or add them to a daily newsletter to involve the entirecommunity in the organization's affairs. Analyze results - with Analytics, you can gain valuable insight into yourmedia coverage. Take a peek at your audience, sentiment, or topicsassociated with your story. Alert emails - Receive an email every time your department/agency ismentioned or schedule a daily custom digest of your coverage. Let CriticalMention do the work for you. Improve campaigns - Access to all of this data will help you improve yourPR plan. Be sure to track beyond your department's activities. Learningabout local issues and media trends can help you gear your PR or marketingstrategy towards what people currently care about.

With Critical Mention, you can:

Creating a Measurement Plan

Drunk driving is a national epidemic and there are new initiativesoffering funding of specific programs. http:// www.nhtsa.gov/Impaired

How can you, as a public information officer measure the national,state and local success of your program?

Case Study

Thank you.marketing@criticalmention.com

@criticalmention