1 reason

7 continents

7 deserts

We have a water crisis

Food and Agriculture Organization of the UN, global Water Scarcity Trends1

#1 risk to global society1

In 2015, the water crisis was ranked

Business as usual isn’t an option

by 2030, global water

demand will be 40% greater than supply

2

2030 Water Resources Group - Charting Our Water Future (2009)2

We need to do

something big To capture the

World’s attention

And build a grassroots community of

water heroes

So we came up with a plan…

We challenged our founderTo do something really extreme

To Run across

A desertOn every continent

…In just 7 weeks!

To highlight

water scarcityAnd set a

world record

Australia

ASIA

EUROPE

AFRICA

Antarctica

South america

North america

1 reason7 continents

7 deserts

water

XX

X

X

XX

StartFinish

SimpsonDesert

KarooDesert

Tabernas Desert

atacama Desert

Death Valley

What will this look like?

X

TharDesert

Antarctic desert

*All photos are examples, we haven’t actually done it yet!

2015 - 23/1/2016

23/1/2016 - 12/3/2016

27/11/2016 - 31/3/2016

23/1/2016…

15/6/2015 - 30/10/2015Planning & Logistics

22/6/2015 - 27/11/2015Fundraising

6/7/2015 - 28/8/2015Planning Media Campaign

Mina's Training

7 Deserts Run

Launch Media Campaign

Launch Water Heroes Campaign

When is it happening?*

Simpson Desert

23/01/2016

Thar Desert

31/01/2016

TabernasDesert

08/02/2016

Antarctica Desert

15/02/2016

Karoo Desert

21/02/2016

AtacamaDesert

28/02/2016

Death Valley

3/5/2016

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7

* Provisional and subject to change

Who would be crazy enough? Meet our founder…

An Adventurer, entrepreneur, innovator

A Young Global LEaderAthletic career was born when she was told:

“You’ll never be able to run again”

after fracturing a vertebrae

2012, Mina founded Thirst

Dedicated to delivering a water sustainable future for all

…and who are we?

250 million online impressions

Guinness World Record

#1 On sina weibo (China’s version of Twitter)

100,000 Graduatesfrom our education program

300,000 people have been reached by our

events, workshops and activities

We are looking for partners to

share our journey

Join us…

We are thirsty for

change

See you on the dunespr@thirst4water.org