7 Elements of Fun User Experiences

7. Competition

6. Re-Engagement

5. Rewards

1. Interaction

2. Feedback

3. Choices

4. Goals/Challenges

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Fun user experiences take advantage of gesture-based interactions native to the device.

Responsive feedback, vibrations, color changes and audio cues, add tothe excitement of a fun user experience.

Empower users by giving them choices and the ability to customize simple elements, to engage them more deeply.

The ability to view progress against a larger community, inspires competition and further motivates end-users.

Fun user experiences should use push notifications and alerting capabilities native to the device, to invite users to re-engage.

Relevant and robust reward systems should provide enough incentive to inspire users to want to achieve objectives and re-engage.Achieving progressively

harder goals, or conquering unique challenges, is what motivates users to engage in an ongoing basis.

Jonathan Lupo @userexperience