7 elements of business writing
DESCRIPTION
Writing is often neglected in Business English classes. Use these 7 Elements of Business Writing to communicate your message accurately and proficiently to both colleagues and clients. You can write effective business documents starting now!TRANSCRIPT
Positive.Specific.Thoughtful.
Perfect.Factual.
Brief.
Correct.
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Plan your document.
Answer four (4) QuestionsWho is my audience?
What is the issue?
What is my proposed solution?
How will I know the message was communicated correctly?
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What action should the reader take?
State the action clearly (buy a product, send an email, etc).
Realize most readers do not respond appropriately because the message was unclear.
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Express bad news in positive light.
Maintain a positive tone throughout your document.
Reword/Rewrite negative copy.Negative: You cannot enter that area.
Positive: Only registered members are allowed access.
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Brevity is the soul of wit.” - Shakespeare
Delete any redundances.“free gift”
Write with concreteness.Use nouns and verbs.
Use less adjectives and adverbs.
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Set your opinion on the issue aside.
Include dates, numbers, and statistics.
Emphasize positive facts.
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Your message is affected by your grammar, vocabulary, and style of writing.
Errors weaken your authority.
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Reread your copy aloud. Does it sound right?
Have a colleague read your document for mistakes.
Proofreading is as essential as writing the document!
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Thank you for joining me for 7 Elements of Business Writing!
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a production of businessenglishace.com
H. E. Colby, author of Top 150 Business English Ace Vocabulary Words, has been helping students achieve their English goals for many years.
Happy Business English Studies!
a production of businessenglishace.com