7. jessica stromback (vaasaett) - consumer program development in europe today and introduction of...

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A multivariate platform for assessing the impact of strategic decisions in electrical power systems Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI) First CASSANDRA Workshop Coventry, 11/9/2013 The Cassandra Project’s NOI Jessica Stromback

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First CASSANDRA Workshop Presentation

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Page 1: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

A multivariate platform for assessing the impact of strategic decisions in electrical power systems

Consumer Program Development in Europe

Today and Introduction of the Cassandra Network of Interest (NOI)

First CASSANDRA WorkshopCoventry, 11/9/2013

The Cassandra Project’s NOI

Jessica Stromback

Page 2: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

1st Cassandra Workshop Coventry, 11 September, 2013

Content

• Potential of the Demand Side Programs

Cassandra Enables

• Feedback

• Demand Response

• Cooperation with NOI

Page 3: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

USA Multi Billion $ Business Direct Revenue + avoided investments GenerationDemand Response “took off” in 2005 with Demand Side access to capacity marketsAverage estimate peak clipping 8-11% USAverage estimate possible peak clipping 6-13% Europe Developed & developing nations looking at DR for peak clipping purposes: Canada, Australia, South-Korea, Singapore, Japan, India, Brazil, China etc.

0.00% 2.00% 4.00% 6.00% 8.00% 10.00%

Mean

SPP

PJM

NYISO

NBSO

MISO

ISO-NE

IESO

ERCOT

CASIO

AESO

Why Care? USA - As of 2012, over 2* billion Euros earned by the

local economy through Demand Response

7 years after market opening 29 GW under Demand Response programs

A total of 66 GW were under

some form of control, making

up 9% of total US national

capacity*Joule Assets – C&I Controlled DR

Demand Response =

Growing Potential Globally

Page 4: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

Comparison Types of Feedback

Source: Opower

Informative Billing

Website

Source: Tendril

In-House-Display

Pictorial Ambient Ambient Color

Source: Interactive Institute Source: Globe PG&E

Page 5: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

Feedback Comparison – Pilot average results

Average results of reductions made by pilot/program participants

0

1

2

3

4

5

6

7

8

9

IHD Invoice Webpage other

Ove

rall

con

sum

pti

on

re

du

ctio

n (

in%

Overall consumption reduction as per feedback format

8,68%

6%

5,13%

5,94%

Page 6: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

VaasaETT 6

The 21st century is the communication age and SM

modernize to the electricity industry

Smart Meters –

Cassandra helps to

maximize the potential

Mandated

Planned

Partial

No rollout

Source: VaasaETT International benchmark analysis

Smart Meter requirements enable service providers to provide high quality technology, meeting future requirements – through platforms such as Cassandra

Smart Meter Rollout in Europe 2012

Mechanical Meters

Page 7: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

8/17/2009: Via phasing, 75MW of expensive generation avoided

Demand Response: Economic Dispatch

Page 8: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

7/17/2012: Another 1500MW helps avoid more serious problems

Demand Response: Emergency

Capacity called by operators

Page 9: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

Event calls are made to customers

Customers change theirconsumption

Operators monitor response, then releases customers

Normal Operations Demand Response Event Recovery

The aggregator collects multiple loads

electric heating, freezers, refrigeration, fans, lighting, pumps, grinders, smelters, ...

Aggregation Services

Page 10: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

Value Areas for Market Players

Consumer Government ISO/MarketGeneration

• Direct revenue

• Do-good

• Use of back-up

Generation

• Control

• Security of Supply

• Justification Smart

Grid

• Value to voters

• Avoided investment

• Green

• Increased wind and

solar

• Energy Management

System

• Bidding potential into

new markets,

• Lower cycling costs,

• Increase efficiency…

• New communication

requirements fulfilled…

• Policy – affordable,

sustainable, reliable

• Best mix for assets

• Enlarge market for

existing power plants

• Virtual power plant

product

Retailer

• Service to customers

• Control of purchasing

risk

• Green

• Revenues

Function of Aggregator

Page 11: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

FI

SENO

EE

LVDK

IE GB

FR

ESPT

C

H

BE

NL

DE

PL

IS

LT

AT

CZ

IT

SIHU

SK

RO

BG

GR

HR

BB RSME

ALMK

MD

UA

BY

Aggregator Market ActivityEED, Regulation and Network Codes can make this

development viable long term

CommerciallyavailableRobustreg.reviewPreliminaryregreviewPilotsornothing

KEY

Page 12: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

NOI Overview

72 Members (25 new in April & May)

IndustryNumber of

Companies

Research/Consultancy 18

Energy Efficiency/

Monitoring Devices13

Energy Trader/Supplier 12

Tech/IT Company 12

University 8

Aggregator 3

Regulators/DNO/TSO 3

Production/Industrial Site 1

Power and Automation

Tehcnologies1

Event Organizer 1

Total 72

Research/ Consultancy

25%

Energy Efficiency/ Monitoring

Devices18%

Energy Trader/ Supplier

17%

Tech/It Company

17%

University11%

Aggregator4%

Regulators/DNO/TSO4%

Production/ Industrial Site

2%

Power and Automation

Tehcnologies1%

Event Organizer1%

CASSANDRA NETWORK OF INTEREST- BY INDUSTRY

Page 13: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

Cassandra NOI Members

Page 14: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

LNI Networks

Cassandra NOI

Members

Page 15: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

Cassandra NOI Members

Page 16: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

Cassandra Cooperation with NOI Members

1st Cassandra Workshop Coventry, 11 September, 2013

It will be the energy industry and its supporting

technology companies That ensures demand side

program success in Europe

Cassandra will be looking to process the data of:

•AMT-SYBEX

•Atos

•BaseN

•Covernance Energy

•EDF

•Enel

•IBM

•Salient Systems Limited

•Siemens

•The Owl

•There Corporation

Page 17: 7. Jessica Stromback (VaasaETT) - Consumer Program Development in Europe Today and Introduction of the Cassandra Network of Interest (NOI)

Jessica Stromback

Chairman

VaasaETT Global Energy Think Tank

Mobile +358 449066821

[email protected]