7 Mistakes You Must AVOID When Building Your Mobile App

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Building an app?

We build apps!

Our own apps…

And for our clients…

Avoid these 7 deadly mistakes.

1

Building for Multiple Platforms

at Once

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Avoid doubling your engineering costs.

Finalize, Iterate, and then Port!

2

Having Bloated Features

Good user experience is

about doing more with less.

Don’t condense the online experience into the mobile screen.

3

Skimming on User Experience

26% of apps are only opened

ONCE!

Photo Credit: Mathieu Thouvenin

“It’s better to have people be happy using someone else’s product than disgruntled using yours.”

Jason Fried, CEO at Basecamp

4

Not Including Analytics

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“We only manage things we measure.”

Important Metrics• Daily Active Users (DAU) • Retention Rate • Average Time Spent within the App • App Crashes • Engagement

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5

Mismanaging the Project

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Make your specifications as detailed as possible.

Photo Credit: Mike Licht, NotionsCapital.com

Set milestones

6

Not Thinking About Monetization

Research other apps in your category to see how they monetize.

iTunes lists out an app’s most popular in-app purchases.

7

Marketing After Submitting App

Contact the media around 2-4 weeks before you plan to launch.

Photo Credit: Cranky Pressman

Photo Credit: Mike Licht, NotionsCapital.com

“Always include a video.”Erica Sadun, writer at TUAW & author of Pitch Perfect.

Avoid these 7 deadly mistakes.

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