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MARKE

TIN

G Ps

Of

PHYSICAL

EVIDENCE

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P s

AVAILABLE TOOLS TO PLAY INTO

THE MARKET.

IT MATTERS HOW YOU PLAY WITH

THESE TOOLS, NOT WHAT YOU

HAVE GOT.BECAUSE ALL OF

THE PLAYERS HAVE GOT THE

SAME !!!

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Product Price

Promotion Place

People Physical evidence

Process

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founded by two Stanford Universitystudents, at their dorm room, in

1995. Larry Page and Sergey Brin founded

the co. as pvt inc in 1998 and

initiated publically in 2004.

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A product is define as anything thatcan be offered to a market for

attention, use, or consumption, andthat might satisfy a want or need(Armstrong and Kotler 278).

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Google categorizes their productsinto three classes:

1) Advertising solutions2) Business Solutions

3) The Google Store

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The amount of money charged for aproduct or service or the sum of the

values that consumers exchange forthe benefits of having or using theproduct or service (Armstrong, Garyand Philip Kotler 353).

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1) list price

2) Discounts

3) Allowances4) payment periods

5) credit terms

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1. Pay Per Click Ads.

2. Per Click Charges Range from 5 cents to $50.3. Ebook digitalising is another handsome earning of Google

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Place includes company activities thatmake the product available to target

consumers.

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Google Plex

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Google Plex

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the head quarter of Googleincorporation is located in Mountain

View California.

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Promotions are activities such asadvertising, personal selling, and

sales promotion which communicatethe merits of the product andpersuade target customers to buy it(Armstrong and Kotler 63).

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Google does not Advertises. Recently google chrome wasthe first product, which it Advertised. Basically, Googlecompletely relies on VIRAL MARKETING.

Google will sponsor a $30 million competition for anunmanned lunar landing. The winner must land a rover onthe moon; the rover should travel 500 meters, and thensend back a video to Earth.

Besides that you can see adverts on Googlesown services like books, movies, chat etc.

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PEOPLE means All the persons involved in the business(stakeholders), specially the EMPLOYEES, customers,suppliers, investors, shareholders, promoters etc.

Google has nearly 20,000 Employees.

There is no rules regarding wearing formals in the office.

Employees get a free lunch, free massage facility, swimming pools,

Gym, Cafes, snacks at desk & Stock option for performances.

Google the best Employer for last 3 consecutive years.

Nearly most of the employees working in Google are SUNStanford University Freshers, with no

experience and top Brains !!!

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Besides running worlds biggest & smartest searchengine, we own an another record too, and that is the

worlds only 2 kb homepage, THE HOME of Google WWW.GOOGLE.COM Larry Page *(On the occasionof Googles going public at NYSE)

The world Google means

100000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000.Thats a one followed by hundred Zeros !!!

Besides that Google Plex (Headquarter) is

another testimonial of Googles Physical Evidence !

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Google rates web pages on no. of links they are having. It simplymeans, the more you visit and like a web page, more the web page is

likely to come on top pages in search results.

Again, Google is strictly unbiased towards any advertiser whileshowing search results. Search results never show a single ad.

Google Records each & every website address, which you have evertyped on google.com with respect to your IP Address. Thats why wesay Google knows everything.

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THANK YOU